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Women’s Sports Are On The Rise, Creating Game-Changing Opportunities for Advertisers
Thursday, December 1, 2022, 3:48 PM ETPosted by:In today’s fragmented media landscape, one of the key questions I am regularly asked as the Chief Marketing Officer of the largest provider of independent first-party TV audience data is how advertisers can find their most desirable TV audiences at scale. With viewers cutting the cord at record rates, it’s essential for advertisers to lean into programming that their target audiences have demonstrated interest in, so they can reach them where they are today vs. where they were before.
Categories: Advertising
Topics: Samba TV
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Samba TV’s Q3 Viewership Report Provides Insights About Dynamic Quarter
It’s no surprise to anyone that the TV industry is being roiled by huge viewership changes accelerated by the pandemic. Samba TV’s new State of Viewership Quarterly Report for Q3 provides useful insights about the key trends that unfolded in the quarter, following an unprecedented first 6 months of the 2020.
Among Samba TV’s key findings:Categories: Broadcasters, Cable Networks, Sports
Topics: Samba TV
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Samba TV and SpotX Partner for Improved Ad Targeting on Connected TVs
Samba TV and SpotX have announced a partnership to improve video ad targeting to viewers on the web and in apps and connected TVs. Under the deal, Samba TV’s TV viewership data will become available in SpotX’s ad server, so that custom TV audience segments can be built using combined TV and digital data.
SpotX will become Samba TV’s primary connected TV ad server enabling advertisers to buy connected TV ads either programmatically or direct.Categories: Advertising, Devices, Partnerships, Programmatic
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