Posts for 'SHIFT // 2016 Programmatic Video & TV Advertising Summit'

Fourteen industry-leading companies are on board as the initial sponsors of VideoNuze’s SHIFT // 2016 Programmatic Video & TV Advertising Summit on Wednesday, November 30th in NYC. This will be our 2nd annual SHIFT conference, following the success of our inaugural event last year which drew 375+ attendees and 50 executive speakers.

The initial group of sponsors includes Premier Partners Altitude Digital, AOL, DashBid, SpotX, VertaMedia and Videology, along with Headline Partners Alphonso, Beachfront Media, FreeWheel, Genesis Media, Placemedia, TiVo Research and WideOrbit, plus Branding Partner Roku.

I’m incredibly grateful that all of these companies are supporting SHIFT // 2016. There are additional sponsorship opportunities available; please contact me if you’d like to learn more.

The SHIFT // 2016 program is coming together nicely and will be laser-focused on key topics in programmatic video & TV advertising. The program will include a mix of keynote interviews, panel discussions, fireside chats and research presentations. As always the goal is to provide attendees with insights and data that are valuable in both day-to-day and longer-range planning. Stay tuned for more information on the program and our initial group of speakers.

Early bird discounted tickets are now available. I hope you’ll join us on November 30th!

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Leading up to VideoNuze’s SHIFT // 2016 Programmatic Video & TV Advertising Summit on November 30th in NYC, VideoNuze will be publishing a series of interviews with industry executives that help explain the industry and provide attendees with background information for the SHIFT discussion sessions. Today, I’m pleased to share an interview with Derek Mattsson, who is president of Placemedia. Read on to learn more about programmatic TV’s opportunities and challenges, the impact of this year’s upfront, the role of TV networks’ data initiatives and much more.

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Please save the date - Wednesday, November 30th will be VideoNuze’s SHIFT // 2016 Programmatic Video & TV Advertising Summit at the Westin Times Square in NYC. This will be our 2nd annual SHIFT, and last year’s inaugural event drew over 380 industry executives, 18 sponsors and 50+ speakers, including keynotes by Turner Ad Sales President Donna Speciale and Bank of America SVP Lou Paskalis.

SHIFT // 2016 promises to be just as exciting and will once again be the premier day of learning and networking for anyone focused on programmatic video & TV, both of which have continued to accelerate over the past year. Programmatic has a lot of different dimensions when it comes to video and TV, and at SHIFT we’ll hone in on the most important themes, what’s behind them and what challenges remain.

One big trend we’ll dive into is TV networks’ data initiatives and goals of offering advertisers improved audience targeting in linear TV way beyond traditional age and gender as well as programmatic buying. This has become critical given the proliferation of online video alternatives and the vast scale/targeting of platforms such as Facebook, YouTube, Snapchat and others. A key part of this conversation is how third-party data sources are being used to augment advertisers’ targeting of TV audiences.

We’ll be digging into lots of other topics such as how programmatic can be leveraged in cross-screen video/TV campaigns, the important role connected TVs are playing in bringing programmatic to the big screen, how programmatic is being used in mobile video and how programmatic is intersecting with emerging ad formats like outstream and native, among others.

As with all VideoNuze conferences, I’m confident that the program at SHIFT // 2016 will be a key differentiator. I spend a lot of time trying to optimize the topics, the flow of the day and the moderators. Most important is curating session speakers to get the best mix of experiences and perspectives.

Early bird tickets are now available as are sponsorships. If you have questions or would like to explore how to get involved please contact me. I hope you’ll join us on November 30th at SHIFT // 2016!