Posts for 'Connected TV Advertising Summit 2022'

I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions

Here are the session videos from the first day (June 14th)
Here are the session videos from the second day (June 15th)

The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.

The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.  

Thank you to all of the speakers for sharing their time and insights!

Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

Below are the June 15th (day 2) session videos. The June 14th (day 1) session videos are here.

Future of CTV and TV
The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed?

Matt Agosto - Director of Sales, Media & Entertainment, Samsung Ads
Ashley Arena – Head of Advanced Video Activation, PHD
Dan Brackett – CTO, Extreme Reach
Jason DeMarco – VP, OTT, Index Exchange
Chris Flatley – VP of Advertising, FuboTV
Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)
 

Multiplatform and CTV: Working Together
Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models?

Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps)
Adam Markey – Director, Product Management, Roku
Darren Olive – EVP, National Ad Sales and Strategy, Crackle
Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
 

Ad-Supported Streaming In Focus: FAST, AVOD and More
Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities.

Bill Condon – SVP, Advertising Partnerships, Xumo
Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal
Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise
Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel
Colin Dixon – Chief Analyst, nScreenMedia (moderator)
 

CTV: What’s the Current State of Play?
CTV usage has grown dramatically, accelerated by the adoption of devices and Covid. What are the current dynamics in CTV with monetization, business models, content distribution and more?

Trevor Buchmayr – Head of U.S. Programmatic, PHD
Jackie Swansburg Paulino – Chief Product Officer, Pixability
Jen Soch – Executive Director, Channel Solutions, GroupM
Anthony Susi – Director, Marketplace Development, Xandr
Jon Watts – Managing Director, CIMM (moderator)
 

Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

CTV Innovation – What to Watch
Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
Michael Tuminello – VP, Strategy, Mediaocean
David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
Danielle DeLauro – EVP, VAB (moderator)
 

New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

Jessica Hogue – GM, Measurement and Industries, Innovid
Megan Matlock – AVP, Media Strategy, AT&T
Brian West – SVP, Data and Measurement Strategy, NBCUniversal
Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
Jon Watts – Managing Director, CIMM (moderator)
 

Transitioning from Linear TV to Streaming
The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

Stacie Danzis – SVP, Digital Media Sales, A+E Networks
Travis Hockersmith – VP, Platform+, VIZIO
Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
Marni Rommel – VP, Business Development, Beachfront Media
Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
 

Exploring Connected TV’s Continued Growth
Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

Bruce Leichtman – President, Leichtman Research Group (presenter)

Extreme Reach’s CTO and Co-Founder Dan Brackett discusses the similarities between CTV and TV, why the execution side of advertising needs to be more unified, and a new report on CTV usage the company just released, among other topics in the interview below. Extreme Reach is a creative logistics company  streamlining the creative supply chain in TV/CTV advertising.

Hear more details from Dan at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th, on the session “Future of CTV and TV" with executives from fuboTV, Index Exchange, PHD and Samsung.

Registration is complimentary!

Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.

Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.

Be sure to join us at VideoNuze’s next Connected TV Advertising Summit (virtual), which will be on the afternoons of June 14th and 15th. Sign up is complimentary and all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

Over 30 speakers are now confirmed on 8 sessions across the 2 afternoons. The full program is on the event web site. Attendees will hear from executives at companies including GroupM, Samsung, A+E Networks, Roku, NBCUniversal, AMC Networks, Paramount Streaming, Publicis and many more. They'll share their insights and help attendees understand how to succeed as the world moves to a CTV/streaming-first approach. 

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. Please contact me if you have any questions.

COMPLIMENTARY SIGN UP NOW!

A reminder that complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. All attendees will be entered to win two Smart Soundbars, generously provided by Roku.

I’ll be posting the program soon, and with 25 speakers on board, the CTV Ad Summit promises to be a premier day of learning. Senior executives at ad buyers, content providers and technology companies will share their insights. Attendees will learn how to succeed as the world moves to a CTV/streaming-first approach. 

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.

Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.

The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.

The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.