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My Damn Channel's Rob Barnett: "We're seeing the 'cable-iziation' of the Internet" [VIDEO]
At the NATPE conference in Miami Beach last week I did a series of short one-on-one video interviews, which I'll be posting to VideoNuze over the next couple of weeks.
First up is Rob Barnett, CEO of My Damn Channel, which announced its new "My Damn Channel Comedy Network" at NATPE. In the interview, Rob talks about My Damn Channel's positioning and how the new comedy network differentiates itself. He delves into how he sees bigger online video properties emerging in the same way as happened in cable TV. Other topics Rob discusses:
- More than 30% of the company's videos are now viewed on mobile devices and durations are being mainly kept to 2-3 minutes max as a result.
- Why My Damn Channel continues to focus on the series format, rather than one-off comedic clips.
- The important role of the "human element" in curating how creative work gets noticed and promoted.
- Brand extensions and the importance of entrepreneurs doing one thing right before moving on to others.Categories: Indie Video
Topics: My Damn Channel, NATPE
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My Damn Channel Launches Live Daily Comedy Show
In another milestone for online video's evolution, independent online studio My Damn Channel is announcing today "My Damn Channel LIVE," a live daily comedy show. The show will be featured on My Damn Channel's web site and on its new YouTube channel. It will be streamed at 4pm ET starting a week from today and will be hosted by Beth Hoyt, an up and coming actor/writer/comedian.
The show is envisioned as a late-night talk show, but updated for all the elements that online offers. The format will include celebrity interviews, interaction with viewers, promotion of other My Damn Channel comedy shows and engagement with talent from other YouTube channels. Viewers will also be able to catch up on the show on demand.Categories: Advertising, Indie Video, Live Streaming
Topics: My Damn Channel
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Is Demand Media's "Factory" Approach the Future of Online Video - or Not?
Friday's $125 million IPO filing by Demand Media, the foremost content "factory" or "farm," raises the question of whether its low-cost, high-volume content creation model is the future for independent online video, or if its specialized approach is just applicable to its chosen how-to/knowledge-oriented niches.
Back in March, '09 I described how Demand's approach had enabled it to become the biggest supplier of online video to YouTube, with its ExpertVillage and eHow brands delivering the highest number of views of any YouTube
partner. While not a household name, Demand pioneered a new approach to choosing which content to create, how to create it, and how to monetize and value it.
Based on multiple data sources, Demand developed a set of algorithms that could help predict the likely consumption and monetization potential of video on a given how-to/knowledge topic. When promising ones were identified, assignments would be offered out to a large freelance network of producers who would follow creative guidelines while still enjoying an ample amount of flexibility. Content is published to Demand's own sites and to 3rd parties to whom it syndicates. Social media and user contributions are emphasized as well.
Categories: Branded Entertainment, Indie Video
Topics: Demand Media, Easy to Assemble, My Damn Channel, YouTube
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