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Inside the Stream Podcast: Netflix’s Plans for Ad Tiers and Paid Account Sharing Bring Complexity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.
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Inside the Stream Podcast: Xperi EVP Explains Vewd Acquisition, TVOS Opportunity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I interview Geir Skaaden, EVP and Chief Products and Services Officer at Xperi, which recently acquired Vewd to push further into the TVOS market. Geir walks us through the deal’s rationale and the value of providing an independent TVOS platform to TV OEMs who can retain a share of post-sale streaming economics. Geir also explains how Xperi’s TiVo+ service that includes 160 FAST channels enhances the company’s appeal as a partner for TV OEMs.
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Categories: Deals & Financings, Podcasts, Technology
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Inside the Stream Podcast: The Elvis Presley Channel Launch Illustrates FAST Opportunity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.
Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.
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Inside the Stream Podcast: Unpacking Netflix’s Conflicting Satisfaction Data Among SVOD Services
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss conflicting data about Netflix’s customer satisfaction from ASCI and Whip Media. Netflix remains an essential streaming service for many people, especially for watching drama, according to Parrot Analytics. However, new data from Antenna indicates that in April almost a quarter of Americans who signed up for Netflix dropped it within a month. We try to make sense of it all.
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Inside the Stream Podcast: Apple - Major League Soccer Deal Moves Sports Deeper Into Streaming
Apple has signed a ten-year deal with Major League Soccer to stream all MLS matches starting in 2023, without any local broadcast blackouts. The deal moves sports deeper into streaming, and away from traditional pay-TV.
Chris Harris, Publisher of World Soccer Talk, joins Colin and me this week to understand the significance of the deal and what impact it may have on sports going forward. Chris is an authority on global soccer and also wrote about how Apple might price the MLS subscription service. We explore all angles of the deal with Chris.
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Inside the Stream Podcast: Takeaways from the CTV Ad Summit
VideoNuze’s Connected TV Advertising Summit virtual was this past Tuesday and Wednesday afternoons, featuring over 35 speakers on 8 different sessions sharing tons of great market insights.
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the conference, including specific reasons speakers are enthusiastic about CTV advertising, and also what challenges remain.
I’ll be posting all the session videos on VideoNuze.com early next week.
Separate, Colin released a new white paper, “O&O is Not Enough: Hybrid Business Models and Multi-Partner Distribution” which is available for complimentary download.
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Topics: Podcast
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Inside the Stream Podcast: FAST Channels, Aggregator Outlook, CTV Complexity
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss a number of topics including how FAST channels are evolving to include live content, whether there will be consolidation of video aggregators, and how complexity in the CTV value chain is being addressed.
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Topics: Podcast
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Inside the Stream Podcast: YouTube on TV Feature, New FAST Channels and More
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I cover a range of topics including the YouTube app’s new feature enhancing viewers’ TV experience, plus new FAST channels from 60 Minutes, The Weather Channel and the BBC.
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Topics: Podcast
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Inside the Stream Podcast: SVOD’s Growth, NFL+ and More
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I mix up our usual format by discussing a range of topics that hit our radar this week, including data supporting SVOD’s strength, a new streaming service the NFL is planning to launch, a live-streaming commerce company called Firework which just raised $150 million, and others stories.
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Topics: Podcast
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Inside the Stream Podcast: SVOD Services Diversify Monetization Models
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss how SVOD services are diversifying their monetization models beyond purely subscriptions. Examples of services doing so include Disney+, Netflix, HBO Max and Curiosity Stream. We examine what’s behind these moves and the multiple benefits they deliver.
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Inside the Stream Podcast: New Survey Highlights Streaming’s Surge
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss new data from Hub Research that highlights streaming’s ongoing surge. For example, 89% of survey respondents have a streaming subscription, with half of respondents to at least 3 of the “big 5” services (Netflix, Hulu, Amazon, HBO Max and Disney+). Colin and I explore all of the data and what it means.
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Topics: Hub Research, Podcast
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Inside the Stream Podcast: NewFronts Takeaways
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the NewFronts presentations this week. Connected TV, original shows, audience targeting and shopability were at the forefront. We also touch on Roku’s recent results.
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Categories: Advertising, Podcasts
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Inside the Stream Podcast: Comcast and YouTube Results
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss the Q1 results of Comcast and YouTube, as well as a new report from Pixability that details YouTube’s massive reach.
Colin leads the discussion of Comcast, which lost 512K video subscribers, leading to a total loss of 1.7 million subscribers in the past 4 quarters. On the broadband side, subscriber growth slowed to 262K, compared with 434K a year ago. Peacock was a bright spot, reaching 28 million monthly active users and 13 million paid users.
Separate, YouTube’s revenue grew at a slower 14% rate in Q1, to $6.9 billion. We discuss more of the details of YouTube’s performance which remains very strong. Pixability also released a valuable new report showing the extent of YouTube’s massive reach and its proliferation on connected TVs. The report is available as a complimentary download.
Colin wraps up with a few takeaways from NABShow earlier this week.
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Topics: Comcast, Pixability, Podcast, YouTube
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Inside the Stream Podcast: Netflix’s Subscriber Loss
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss Netflix’s Q1 results which included a loss of 200K subscribers vs. a forecast gain of 2.5 million.
Netflix provided a number of reasons for the loss, which we explore. We’re both excited about the prospects for a lower priced ad-supported option, which is long overdue. We’re less sanguine about Netflix reeling in widespread password sharing, which it has traditionally sanctioned and now reaches an estimated 100 million households.
Listen on to hear all of our observations about Netflix’s challenges and what it can do to restart growth. (29 minutes, 46 seconds)
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Inside the Stream Podcast: Interview with Backlight’s CEO Ben Kaplan
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I interview Ben Kaplan, president and CEO of Backlight, a media technology company that has launched. Backlight has 5 business units comprising companies it has invested in that span the video creation and distribution lifecycle. Backlight has been funded with a $200 million investment from PSG, a growth equity firm.
The companies include ftrack, iconik, Celtx, Wildmoka and Zype.
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Topics: Podcast
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Inside the Stream Podcast: Philo’s Pro-Subscriber Approach; Nielsen Streaming Data
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
First up this week Colin shares thoughts on Philo’s pro-subscriber approach, based on an interview he listened to with CEO Andrew McCollum. He discusses holding the line on pricing, offering new content packages and personalized channels.
Next we explore Nielsen’s newly released survey data on streaming, highlighted by the data point that there are over 817K streaming titles now available in the U.S. No wonder that nearly half of respondents feel overwhelmed by all the different streaming options now available.
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Topics: Nielsen, Philo, Podcast
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Inside the Stream Podcast: CNN+ Launch and Apple’s Streaming
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
First up this week, Colin and I discuss CNN+ which launched this week. For now there’s limited connected TV availability, so that’s a key challenge to surmount. Overall we agree it’s a smart strategy by CNN and will fit well with other streaming services from WarnerMedia Discovery.
Then we catch up on Apple’s latest streaming moves, including starting to stream Major League Baseball games and winning the Oscar for CODA.
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Topics: Apple TV, CNN, Podcast
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Inside the Stream Podcast: Exploring NBCUniversal’s ShoppableTV
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
At NBCUniversal’s One22 developer conference this week, ShoppableTV was one of the innovative ad experiences showcased. ShoppableTV allows viewers to buy products while they’re watching TV. In this week’s podcast Colin and I discuss ShoppableTV’s opportunity and what the potential challenges are.
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Inside the Stream Podcast: Apple TV+ Innovates With Comcast
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week Colin and I discuss a deal announced earlier this week in which Apple TV+ will become available on Comcast’s various broadband and connected devices. The deal is the latest in which Comcast is offering third-party streaming services directly to its subscribers, an evolution from the traditional bundled cable TV model.
As Colin points out, an innovative part of the deal is that Apple TV+ won’t be offered within its customary Apple TV app, but rather one that was developed using “a common set of development tools and resources of Comcast’s global technology platform” and that apparently won’t have the typical aggregation feature. We explore what this might mean for Apple going forward.
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Topics: Apple, Comcast, Podcast
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Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.
We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.
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Topics: Digital TV Research, Podcast