VideoNuze Posts

This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss the intensifying competition among TV operating systems and in particular why two large TV manufacturers - Samsung and LG - are licensing their TV operating systems to smaller competitors. Earlier this week Samsung announced deals with three manufacturers to license its Tizen OS.

Given the competition, it appears that the primary monetization opportunity is through wider distribution of their respective content services, Samsung TV Plus and LG Channels, to gain more advertising revenue. But as we discuss there are likely other motivations as well.

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This week on Inside the Stream Colin and I interview Xperi’s EVP and Chief Products and Services Officer Geir Skaaden. Earlier this week Xperi completed its spinoff and is now an independent company with a portfolio of entertainment technology brands including TiVo, DTS, IMAX Enhanced and HD Radio. Geir walks us through how Xperi is focused on building out its media platform business as an independent partner to TV OEMs and automobile OEMs.

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Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.

Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.

Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.

Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.

More information on the program and speakers coming soon.

COMPLIMENTARY SIGN UP NOW!

This week on Inside the Stream Colin and I interview Hub Entertainment Research’s Founder and Principal Jon Giegengack about top conclusions from the firm’s latest “Decoding the Default” survey (excerpt here). Among them are that streaming services continue to gain as the default source for viewers (with Netflix by far the leader), being the default is the best protection from churn, SVOD stacking appears to have plateaued and some streaming services seem to be pretty well insulated from inflation. We discuss all of these and more.

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This week on Inside the Stream Colin and I welcome David Chu, EVP and General Manager of Cinedigm Networks who discusses the recent launch of streaming service Cineverse. David explains Cineverse’s main differentiators, including a large and well-curated VOD offering, exclusive FAST channels for enthusiasts, a unique user experience leveraging the company’s Matchpoint technology and a light ad load. David shares his views on the competitive landscape for streaming services and some of the innovations Cineverse has on its roadmap.  

(Also a note to listeners that Colin will be moderating a free webinar on September 29th with Zype on hybrid monetization business models. Sign up here.)

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This week on Inside the Stream Colin shares highlights from IBC 2022, which he just attended in Amsterdam. He focuses on enthusiasm for FAST services, clever new approaches to solving video piracy, advancements in metadata to improve search and discovery, and more. We explore all of the highlights and how they’ll play out in the industry. For further details, check out Colin’s posts here and here.

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Amazon took the unusual step of releasing viewership data for its new Lord of the Rings series “The Rings of Power,” saying that over 25 million Prime members watched it on its first day. On this week’s podcast Colin and I discuss how to put this number into context, and also whether the series is worth the reported $58 million per episode it cost. Then we transition to reviewing new data about viewer satisfaction with ad-supported FAST services vs. ad-free SVOD services.

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On the podcast this week nScreenMedia’s Colin Dixon and I dig into four topics that have caught our attention: Disney’s rumored membership program, Netflix’s plan to charge advertisers CPMs of up to $65, Paramount’s bundling of Paramount+ and Showtime, and how “diginet” channels and FAST linear services are converging.  

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