VideoNuze Posts

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Publishers’ Perspectives: How to Win in the Connected Living Room
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?

- Rob Christensen - VP, Advanced TV, Vevo
- Daniel Church – Head of Advanced TV Product, Beachfront Media
- Tyler Fitch – SVP, Advanced TV and Partnerships, Tubi
- Meredith Goldman – VP, Publisher Ad Solutions, Roku
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

TV and Digital Media in 2022 and Beyond
Changing consumer behaviors are continuing to drive the evolution of streaming, digital media and connected devices. What can we expect in 2022 and beyond in TV, digital media, ad-supported and subscription video; live, linear and on-demand; devices and multiplatform; measurement and identity; adtech, innovation and much more.

- Marc DeBevoise – Former Chief Digital Officer, ViacomCBS; Vice Chair & President, Argus Capital
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

GroupM’s Global and CTV Advertising Outlook
Dig into GroupM’s global advertising outlook and why CTV will hit $33 billion by 2026.

- Brian Wieser – Global President, Business Intelligence, GroupM (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

How Programmatic Will Power CTV Advertising in 2022
Programmatic CTV advertising offers advertisers many advantages over traditional linear TV including improved targeting and flexibility, higher completion rates and campaigns optimized for the metrics that matter most to each particular industry. In this session, take a deep dive into the details of how programmatic will power CTV advertising in 2022, including critical innovations being brought to market and their impact.

- Serge Matta - President, LG Ads
- Chris Paquette - Founder and CEO, DeepIntent
- Dave Leitner – SVP, Media, Klick Health
- Matt Prohaska - CEO and Principal, Prohaska Consulting (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.

- John Nardone – President, Mediaocean (presenter)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?

- Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
- Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
- Marilois Snowman – CEO, Founder, Mediastruction
- Beth Weeks – VP, Group Director Media, Digitas
- Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

The past 2 afternoons were VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual. Over 25 speakers participated on 9 sessions across the 2 afternoons. On today’s podcast we discuss some of the highlights of the conference and our takeaways.

I plan to post all of the session videos on VideoNuze early next week.

Listen to the podcast (27 minutes, 52 seconds)

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