VideoNuze Posts

Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week we discuss Netflix’s Q4 ’21 earnings report released yesterday and its forecast for Q1 ’22. Both came up a little light, as the SVOD category continues to mature, Covid pull-forward creates tough comparisons, there’s intensifying competition, and Netflix’s release schedule for popular content shifts.

All of that said, with over 220 million global subscribers, Colin and I still see Netflix as the SVOD category leader well into the future.

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Reminder that complimentary sign up is available for VideoNuze’s CTV Advertising PREVIEW: 2022 virtual next week on January 26th and 27th afternoons. And all attendees are eligible to win a Roku TV and Smart Soundbar

PREVIEW will feature over 25 speakers across 9 sessions on the 2 afternoons.  The core focus of the conference is what’s ahead for CTV in 2022, and the speakers address the theme from the buy side and the publisher side digging deeply into topics like measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. The afternoons begin with detailed forecasts from GroupM and eMarketer highlighting CTV as a $30 billion+ annual market within a few years.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

John joined Mediaocean as part of its Flashtalking acquisition last summer.  He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs. To learn more, attend John’s full presentation, “Clarifying the C in CTV” at VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual in the afternoon on January 26th. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

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VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

Complimentary sign up now!

See all the confirmed speakers

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin leads off with highlights of smart TV innovations announced at CES. Then we discuss why Peacock streaming every moment of every event of the upcoming Winter Olympics is a big win for the service and also a milestone decision for parent NBCUniversal.

Finally, HBO and HBO Max ended the year with nearly 74 million subscribers, which we both shows clear momentum and how they’re moving past the decision to withdraw from Amazon’s Channels programs earlier this year. HBO Max is one of few subscription services that doesn’t need Amazon’s distribution strength.

Listen to the podcast (28 minutes, 47 seconds)

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Yesterday Peacock and NBCUniversal announced that every minute of every live event at the upcoming Winter Olympics from Beijing will be streamed on Peacock. In addition, full replays of all competition will be available on Peacock immediately upon conclusion. Peacock viewers will also have access to the Opening and Closing ceremonies, the studio shows and medal ceremonies.

The announcements are smart moves and allow Peacock to clearly communicate and promote that all events will be available on the service. It’s a big improvement from last summer’s Olympics, which had incomplete coverage on Peacock and where replays and clips of concluded events sometimes were delayed and/or showed up on YouTube prior to being posted on Peacock itself. The execution fell short of many Peacock viewers’ expectations.

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