VideoNuze Posts

I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

If you would like to learn more about the event or sponsorship opportunities, please contact me.

LEARN MORE AND SIGN UP NOW!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

It’s been another incredibly busy year in streaming video, with more than enough to write and talk about each week. As is our tradition for the last podcast of the year, today Colin and I parse through the year’s activity and identify what we believe were the top 10 most important stories of the 2021 and why. Please let us know if you agree or disagree with any of our choices, and if we missed something huge that should have been on the list.

We wish you all happy holidays!

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This year people used more streaming services and more of them were free and ad-supported. Many more of us did without pay-TV. And discovery+ is one example of a streaming service that thrived since broadly launching. On this week’s podcast Colin shares four data points that illustrate each of these trends.

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Late last week Tubi and measurement partner TVSquared released new data demonstrating streaming’s incremental reach to linear TV. Of course, in the era of cord-cutting, CTVs proliferating and FASTs surging, it is not surprising that advertisers must increasingly turn to streaming services to reach certain audiences that have tuned out to linear TV.

But the Tubi/TVSquared data quantifies the opportunity across four industry categories, automotive, quick service restaurants (QSR), consumer packaged goods (CPG) and entertainment. The companies found that 93% of the impressions delivered via Tubi were incremental to linear TV.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Free ad-supported TV (“FAST”) channels are getting more attention by streaming services and device-makers. Just this week I wrote about the 11 new FAST channels that Vevo launched in The Roku Channel, while Colin wrote about a number of new Google and YouTube initiatives.

On today’s podcast we do a deep dive on why FAST channels are a win for everyone - content providers, devices, viewers and advertisers. They’re a perfect example of how streaming and CTV open up avenues for different viewer experiences that can match well to particular circumstances. We expect many more FAST channels to launch, especially from companies that have deep content libraries and demonstrated curation skills.

Join us next week on Zoom for a live version of Inside the Stream on Dec. 15th at 2:30pm ET / 11:30 am PT. We’ll be discussing the top stories of 2021 and doing live audience Q&A. It’s free - join us!

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Vevo has launched 11 free ad-supported TV (“FAST”) channels within The Roku Channel. FAST channels are free 24/7 programmed linear experiences that can be tuned into by viewers on-demand. Vevo’s new FAST channels are another reminder that CTV viewers have a diverse range of behaviors; sometimes accessing a single “unit” of programming on-demand (e.g. a movie, a TV episode, a music video, etc.) or binge-watching multiple units, or watching on-demand a curated set of programming from a linear TV or FAST channel, or even accessing a scheduled, linear TV experience (most notably sports).

I’ve often thought of FAST channels as analogous to playlists in the audio world and the new Vevo channels feel like they fit that mode. The new channels include  Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, Vevo 2K, and Vevo Holiday, which will be accessible through New Year’s Eve. I sampled a few of the channels and as expected they all played their particular genre seamlessly.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

IMDb TV, Amazon’s free ad-supported streaming TV service has issues with how the advertising experience is implemented. There is a lot of ad repetition and randomness of ad insertion. This creates a jarring experience for users, and is somewhat incongruous because a show on IMDb TV like “Mad Men” has built in ad breaks from its original broadcast that aren’t being used.

Colin and I discuss why these issues exist, and further, why they’re not uncommon among other FAST services. Some of the issues are quite thorny and don’t lend themselves to quick resolution. Still, we’re both optimistic long term that they will be resolved, and we’re also optimistic about IMDb TV’s likelihood of success. Its ownership by Amazon means eventually there will be strong targeting and lower funnel, actionable ads (Colin actually saw one like this for a hair dryer).

A programming note - join us on Zoom for a live version of Inside the Stream on Dec. 15th at 2:30pm ET / 11:30 am PT. We’ll be discussing the top stories of 2021 and doing live audience Q&A. It’s free - join us!

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