News for 'Advertising'

Friday, October 20, 2017

Google launches TV content explorer and a series of other updates for programmatic TV Campaign
Advertising, Programmatic, Technology

Thursday, October 19, 2017

Google Makes TV Ad Buys Smarter - Programmatically Mediapost
Advertising, Programmatic, Technology

Tuesday, October 17, 2017

How LG Works Advertising Into Smart TVs AdExchanger
Advertising, Devices

Monday, October 16, 2017

Google wants to own the future of TV ad infrastructure Business Insider
Advertising, Broadcasters, Technology
TV Networks Meet on Thor, New Effort to Prove Their Ads Work AdAge
Advertising, Broadcasters, Cable Networks

Sunday, October 15, 2017

Adobe partners with 15 adtech firms to make all fees transparent The Drum
Advertising, Technology

Thursday, October 12, 2017

To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream AdExchanger
Advertising, Mobile Video

Wednesday, October 11, 2017

Could Amazon Win a Major Chunk of the Video Ad Market? eMarketer
Advertising

Tuesday, October 10, 2017

Wednesday, October 4, 2017

The media company behind NowThis and Thrillist is betting on an ad agency insider to help its revenue catch up with its huge aud... Business Insider
Advertising, People

Monday, October 2, 2017

Thursday, September 28, 2017

Pivoting-to-video publishers face a big monetization gap Digiday
Advertising

Tuesday, September 26, 2017

A Top Google Exec Admits Brand Safety Problems Were a ‘Complete Miss on Our Part’ Adweek
Advertising

Wednesday, September 27, 2017

GroupM Launches Addressable TV Company Finecast Mediapost
Advertising

Monday, September 25, 2017

YouTube Intros Targeting And Creative Versioning Tools For Online Video AdExchanger
Advertising

Thursday, September 21, 2017

Tuesday, September 19, 2017

Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads Adweek
Advertising, Music

Wednesday, September 13, 2017

Facebook Pitches Brand Safety Ahead of Video Ad Push WSJ
Advertising, Social Media

Thursday, September 14, 2017

Clinch raises $3M for personalized video ads TechCrunch
Advertising, Deals & Financings, Startups

Wednesday, September 13, 2017

Monday, September 11, 2017

Sunday, September 10, 2017

Vevo is set to pull in nearly $200 million in upfront ad deals this year - thanks in part to Taylor Swift Business Insider
Advertising, Music

Thursday, September 7, 2017

Wednesday, September 6, 2017

The ‘demonetized’: YouTube’s brand-safety crackdown has collateral damage Digiday
Advertising, Aggregators

Tuesday, September 5, 2017

Comcast's Vazirani Takes Senior Research Role At NBCU Mediapost
Advertising, Analytics, Cable Networks, People

Saturday, September 2, 2017

Amazon is promising NFL advertisers it will track whether their ads get people to buy things on Amazon Business Insider
Advertising, Commerce, Sports

Wednesday, August 30, 2017

SpotX Fully Acquired by RTL Group Press Release
Advertising, Deals & Financings

Monday, August 28, 2017

Thursday, August 24, 2017

Tuesday, August 22, 2017

Dow Jones' Fellows To Head New NBCU Senior Digital Ad Post Mediapost
Advertising, People

Saturday, August 19, 2017

Google brings six-second video previews to mobile search TechCrunch
Advertising, Technology

Thursday, August 17, 2017

Tuesday, August 15, 2017

Verizon Ends Its YouTube Boycott AdAge
Advertising, Aggregators, Telcos

Monday, August 14, 2017

Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize WSJ
Advertising, Cable Networks, Data

Friday, August 11, 2017

‘Video budgets are fluid’: Facebook Watch could chip away at broadcasters’ revenue Digiday
Advertising, Social Media

Thursday, August 10, 2017

Wednesday, August 9, 2017

TV is moving to the internet faster than you probably think Recode
Advertising, SVOD

Tuesday, August 8, 2017

Pinterest Unleashes Video Ads for All Advertisers With Third-Party Measurement Partners Adweek
Advertising, Social Media

Monday, August 7, 2017

Sling TV’s Lynch: vMVPD under ‘intense margin pressure’ but has ‘cracked’ dynamic ad insertion Fierce Cable
Advertising, Skinny Bundles

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