Extreme Reach’s CTO and Co-Founder Dan Brackett discusses innovation in connected TV advertising in a 10 minute interview below. With its recent acquisition of Adstream, Dan explains how Extreme Reach’s technology enables advertisers and agencies to manage their creative supply chain and seamlessly activate their video campaigns across devices and services globally. Extreme Reach also handles all the talent rights management.

Dan explains that these ongoing innovations in creative asset workflows reduce friction and enhance advertisers’ campaign ROIs. They’re also helping unify data and reporting so advertisers have better insight into campaign performance.

Hear more from Dan at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “CTV Innovation: What’s Coming Next?” With Origin Media and Vevo. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.