The debate rages over whether content is king or distribution is king, but according to T3Media's CTO Mark Lemmons, the "superhero" of the digital video world is actually metadata. In this 5 minute video Mark explains 3 specific reasons why: 1) metadata directly impacts the value of film and TV, 2) metadata bridges archive content to the digital world and 3) metadata makes the relationship between separate assets extremely rich and granular. If you're interested in a quick, but valuable primer on metadata, watch below.