Everyone understands that being able to seamlessly run and measure cross-screen video ads is the holy grail. But behind the scenes there are all kinds of challenges, which were explored in the opening session of our recent VideoNuze Online Video Ad Summit, which included Mark London (VP, Ad Operations, Advanced Ad Products, Fox), Greg Lubetkin (Executive Director of Sales Operations, Disney ABC Digital) and Bunker Sessions (VP, Business Development, Extreme Reach) moderating.

The panelists discussed buyers’ expectations for unified analytics, optimizing monetization of all video streams, brand safety, maintaining strong user experiences with ad insertion, the role of AD-ID, how to manage programmatic across platforms and much more.