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[VIDEO] Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.
Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
Media executives face an array of business model choices for their streaming services: pure paid/SVOD, hybrid paid/ad-supported, FAST, or a combination. This insightful session will explore the strategic, financial and real-world foundations for choosing optimal CTV/streaming business models - especially when resources are highly constrained. And then, once decisions are made, how to stay the course in a really noisy environment.
Erick Opeka - Chief Strategy Officer and President, Cineverse
Rene Santaella - Chief Digital and Streaming Officer, Estrella Media
Robert Schildhouse - EVP, North America and GM, Group Marketing Services, BritBox
Brian Wallach - Chief Digital Officer, Extreme Reach
Jonathan Hurd - Partner, Altman Solon (moderator)Categories: Advertising, Events
Topics: Altman Solon, BritBox, Cineverse, Connected TV Advertising Summit 2023, Estrella Media, Extreme Reach
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