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With Recent Deals, OTT Distributors' Content Strategies Are Crystallizing
Amid the drama and headlines surrounding OTT distributors (e.g. Netflix price increases and Qwikster decision, on-again/off-again Hulu sale, etc.), these companies' content strategies actually seem to be crystallizing, with each trying to stake out a somewhat distinct value proposition for their users. True, there is still plenty of blurriness between them, and each appears reluctant to be pigeon-holed, but recent deals suggest how each OTT distributor is positioning itself.
Below is a summary of the content strategies of most of the major OTT distributors (Netflix, Hulu, Amazon, YouTube, Walmart/VUDU, iTunes and Blockbuster) with a catchphrase that best describes their approach:
Categories: Aggregators
Topics: Amazon, Blockbuster, Hulu, iTunes, Netflix, VUDU, YouTube
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VideoNuze Report Podcast #109 - Netflix Q3 Results - Oct. 28, 2011
Daisy Whitney and I are pleased to present the 109th edition of the VideoNuze Report podcast, for Oct. 28, 2011.
In this week's podcast, Daisy and I discuss Netflix's Q3 '11 results which it reported earlier this week. There's been a lot of coverage of Netflix's 800K subscriber loss in the U.S. in Q3, plus its dismal Q4 forecast, and we try to get behind the numbers to assess what they mean and where Netflix goes from here. Listen in to learn more!
Click here to listen to the podcast (16 minutes, 33 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Aggregators, Podcasts
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Complimentary Webinar, Thurs., Nov. 3rd: Next-Gen Video Discovery
Please join me for a complimentary webinar on Thurs., Nov. 3rd at 11am PT / 2pm ET, as Colin Dixon, senior partner at research firm The Diffusion Group, Yosi Glick, CEO/co-founder of taste engine Jinni and I discuss how the proliferation of video choices and devices is creating real challenges for people to find what they really want to watch - and what's being done to address this problem. As one example, just yesterday Belgian IPTV provider Belgacom announced that Jinni would be integrated with its Movie Me VOD service rolling out on Samsung Smart TVs.
As video continues to proliferate, there are numerous solutions to address the navigation challenge, each with its own pros and cons. Solving this problem will have huge benefits for viewers, and implications for content providers and device makers. In this timely webinar we'll explore key trends, different technology approaches being deployed and what the future holds. If understanding how discovery will work in the online video era is important to you, then this webinar will be very worthwhile.
Learn more and register nowCategories: Webinars
Topics: Jinni, The Diffusion Group, Webinar
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With New Channels On Deck, YouTube Plays "Strategic Catalyst" Role in Online Video Industry
Yesterday the WSJ reported that YouTube may unveil a batch of new original content "channels" as early as next week. YouTube is reportedly investing $100 million in the initiative, with potential content partners including Electus, ShineReveille, FremantleMedia, Tony Hawk, and CSI's Anthony Zuiker. While it's too early to know exactly how all of this will work, I think it is evidence of YouTube playing an important "strategic catalyst" role for the online video industry.
I initially explained this concept last April, comparing YouTube's investment in online-only programming to how cable operators invested in and nurtured
early cable TV networks several decades ago. It's increasingly difficult to recall these networks' humble origins in the midst of current high-profile original entertainment programming and sports broadcasts, not to mention ratings wins, but the reality is that in their fledgling days, distributors were cable networks' lifeblood. Cable operators provided cable networks with distribution, promotion and importantly a business model (monthly affiliate fees and eventually advertising), all of which would expand in the ensuing years. YouTube is now laying the groundwork to do exactly the same thing for online-only programming.
Categories: Advertising, Indie Video
Topics: YouTube
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Why Wait? Register Early for Nov. 30th VideoSchmooze and Win a Roku
Early-bird discounted registration is open for the next VideoSchmooze: Online Video Leadership Forum, on Wednesday morning, Nov. 30th and to
give you a little extra incentive to register now, everyone who takes advantage of the offer will be entered to win a Roku player (which by then will also be capable of playing HBO GO). This is the 8th VideoSchmooze and it will be an action-packed morning of learning and networking with industry leaders from 7:30am-11am at the Harvard Club of NYC.
After breakfast, the program will begin with Eric Kessler, co-president of HBO, discussing HBO GO, the network's TV Everywhere app. Eric will provide an update on key usage metrics and what's in store for 2012. Following his remarks I'll do an informal fireside chat with Eric where we'll discuss topics such as over-the-top competition, TV Everywhere's status, Netflix's recent stumbles and how HBO's future strategy, before opening up to audience Q&A.
Categories: Events
Topics: VideoSchmooze
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Report: Standards, User Experience Are Key Hurdles For Online Video Advertising
Though online video advertising is surging, standardization of ads and the user experience are key barriers to its continued growth. That's according to video ad network BrightRoll's 2nd annual publisher report, released this morning, which contains insights about the current state of the online video advertising market. Since the vast majority of the online video ecosystem is supported by advertising today, understanding how to increase spending and effectiveness are crucial to its ongoing success. BrightRoll surveyed over 100 executives at premium content publishers for its report.
Categories: Advertising
Topics: BrightRoll
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Netflix Dodges Qwikster's Bullet in Q3, But Pricing Changes to Kill Q4 Results
Netflix's Q3 earnings are in, with the company reporting it lost just over 800K U.S. subscribers to end the quarter at approximately 23.8 million subscribers. Although it's a dreadful performance compared with Q3 '10 when it gained 1.8 million subscribers, the reality is it could have been much, much worse. As I wrote earlier today, Netflix had lowered its Q3 U.S. target by 1 million to 24 million, on September 15th. But the Qwikster split-off was only announced 3 days later, unleashing a fury of negative sentiment. The big question was just how that sentiment would translate into subscriber losses. The answer turns out to be "just" another 200K vs. the reforecast.
Categories: Aggregators
Topics: Netflix
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What To Look For In Netflix's Q3 Results Later Today
After the market closes today Netflix will release its highly anticipated Q3 results, which will lay bare the full consequences of the company's decision to
raise its rates, spin off the DVD operation as Qwikster, and then reverse itself, all of which happened during the chaotic quarter. The key thing to look at is how all of this affected U.S. subscribers - how many new ones were acquired during the quarter, how many churned out and of course what the ending total is. After all the ink that's been spilled speculating on management's decision-making, these metrics - plus its Q4 guidance - will reveal just how severe the impact of all these decisions really was.
Categories: Aggregators
Topics: Netflix
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