Posts for 'Programmatic'

No surprise, at last week’s SHIFT // Programmatic Video & TV Ad Summit, the “duopoly” of Google and Facebook came up repeatedly on stage, mainly in the context of how they’re pursuing TV ad dollars and what the TV industry is doing to defend itself. In fact, the whole concept of “programmatic TV” - TV networks data-enabling and automating /streamlining the ad transaction process - pretty much captures what the industry is doing to become more competitive. 

But as I listened to and participated in the SHIFT sessions, one consideration kept coming back to me as possibly being the biggest single influence over how TV advertising evolves in the coming years: the idea that Google and Facebook are single entities, while the TV industry is fragmented with many different powerful players, each with their own agendas, capabilities and resources.

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I’m pleased to present the 397th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, this week’s podcast sponsor.

This past Wednesday was our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC. There were so many great insights shared by speakers and in today’s podcast, I highlight (and we discuss) 4 main themes that recurred throughout the day.

Taken together, the themes reveal just how significant the challenges are that the ad-supported TV industry now faces. Changes in viewer behavior, ad buyer expectations, competitive forces and technology have created what a number of speakers characterized as an “existential threat” to ad-supported TV’s future.

As Colin and I discuss, there are no silver bullets that neatly address these challenges. The industry is trying a lot of different things, but it’s not clear yet what these efforts will add up to.

Listen in to learn more!
 
Click here to listen to the podcast (25 minutes, 4 seconds)

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Join over 350 industry colleagues at our 3rd annual SHIFT // Programmatic Video & TV Ad Summit, tomorrow, Wednesday, November 29th in NYC.

Over 40 industry leaders will be speaking on 11 sessions, including A+E Networks, Amplifi, Bloomberg Media, Discovery, eMarketer, Fox Networks, Meredith, National Geographic, Publicis Media, Roku, Time, Turner, Vevo, Viacom, plus many others.

Our 2 amazing keynote guests are Mike Rosen, EVP, Portfolio Sales & Strategy, NBCUniversal, who will be interviewed by Matt Prohaska from Prohaska Consulting and Jon Stimmel, Chief Investment Officer, Universal McCann, who will be interviewed by Matt Spiegel, Managing Director, MediaLink.

Overall, SHIFT promises to be a premier day of learning and networking.

All paid registrants are entered to win 1 of 3 Roku Ultra 4K players. Perfect for yourself or for a stocking stuffer gift this holiday season.

Many thanks to our 14 generous sponsors including Title Partner FreeWheel; Premier Partners SpotX, VertaMedia and Videology; Headline Partners 4C Insights, Beachfront Media, Brightcove, Cadent, Cedato, SintecMedia, Smart AdServer, Vemba; and Branding Partners Gotham Ads and Roku.

Learn more and register now!

Two weeks from today will be our 3rd annual SHIFT // Programmatic Video & TV Advertising Summit on November 29th in NYC. The program is locked in with 40 amazing speakers who will be featured in keynotes, research presentations, fireside chats and panel discussions throughout the day.

Kicking things off will be Lauren Fisher, Principal Analyst at eMarketer, who will share details behind her forecast that programmatic video & TV will exceed $17 billion by 2019.

Our morning keynote interview is with Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and the afternoon keynote interview is with Jon Stimmel, Chief Investment Officer, Universal McCann. In addition, Dan Aversano, SVP, Ad Innovation and Programmatic Solutions at Turner Ad Sales will be featured in an afternoon spotlight fireside chat.

A reminder that all SHIFT paid attendees will be entered to win 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

As always, there will be abundant networking opportunities with speakers and attendees at SHIFT.

Please join us for what will be the highest-impact day of learning and networking around programmatic video & TV of 2017.

Learn more and register now!

Today’s the last day for early bird discounted tickets for the SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. Early bird registration saves you $100 and also doubles your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

SHIFT is going to be a jam-packed day of learning and networking with 30+ industry executives on a dozen different sessions. Attendees will hear from companies leading the charge into programmatic video and TV including 4C Insights, A+E Networks, Amplifi, Beachfront Media, Bloomberg Media Group, Brightcove, Cedato, Cross MediaWorks, eMarketer, FreeWheel, Fox Networks Group, IAB, IBM Watson, MediaLink, Prohaska Consulting, Publicis, Roku, SintecMedia, SpotX, Time, Inc., Turner Ad Sales, Vemba, VertaMedia, Vevo, Viacom, Videology and others.

Our amazing keynoters are Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann,

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

(* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

Early bird discounted tickets end on Friday for the SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. If you register early you save $100 and also double your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. Startups and students can register for the reduced $245 ticket (contact me for the code).

SHIFT is going to be a jam-packed day of learning and networking with 30+ industry executives on a dozen different sessions. Attendees will hear from companies leading the charge into programmatic video and TV including 4C Insights, A+E Networks, Amplifi, Beachfront Media, Bloomberg Media Group, Brightcove, Cedato, Cross MediaWorks, eMarketer, FreeWheel, Fox Networks Group, IAB, IBM Watson, MediaLink, Prohaska Consulting, Publicis, Roku, SintecMedia, SpotX, Time, Inc., Turner Ad Sales, Vemba, VertaMedia, Vevo, Videology and others.

Our amazing keynoters are Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

(* Early bird registrants get 2 entries each for the Roku Ultra drawings.)

The program and initial group of over 25 speakers for SHIFT // 2017 Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC are now available on the SHIFT web site. The program includes 12 sessions that will dig into all aspects of programmatic video & TV. There are keynote interviews, fireside chats, research presentations and discussion sessions all meant to enhance attendees’ understanding of the burgeoning programmatic video & TV landscape.

Our initial group of speakers come from leading advertisers, agencies, content providers/publishers, technology providers and investors. Our keynoters are Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal, who will talk about how the company is raising the bar for programmatic and Jon Stimmel, Chief Investment Officer, Universal McCann who will address agency opportunities in programmatic video and TV.

Other speakers are from A+E Networks, Amplifi, Beachfront Media, Cedato, eMarketer, Essence, Fox, FreeWheel, IAB, IBM Watson, MediaLink, Meredith, SintecMedia/Operative, Prohaska Consulting, Roku, SpotX, Time, Turner Ad Sales, VertaMedia, The Vertere Group, Videology, with many others to be announced soon.

Reminder that all paid registrants will be entered to win 1 of 3 Roku Ultra 4K streaming players, generously provided by Roku. In addition, early bird registrants save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

Learn more and register now!

A reminder that all paid registrants for our 3rd annual SHIFT // Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC will be entered to win 1 of 3 Roku Ultra 4K streaming players, generously provided by Roku. The Ultra is Roku’s top-of-the-line player featuring support for 4K, HD and HDR. I’ve been using one for a while and it’s amazing.

The SHIFT program is coming together really nicely and once again it promises to be the highest-impact conference for anyone in the industry who is focused on programmatic video and TV. Programmatic approaches, which rely on data and automation, already account for billions of dollars of annual TV and video ad spend and are poised for further rapid growth.

Still, there are many issues swirling around programmatic, including viewability, fraud, labor intensity and supply chain complexity. At SHIFT we’ll be digging into all of these along with the big opportunities programmatic creates.

Our two keynoters, Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann will provide invaluable insights into how their companies are approaching programmatic. There are dozens of executive speakers set to participate across panel discussions, research presentations, fireside chats and more, which I’ll be sharing shortly.

In the meantime, early bird registrants save $100, with all registrants eligible to win one of the 3 Roku Ultra 4K Streaming Players. Further discounts are available on 5-packs and 10-packs. Startups and students can register for a reduced $245 ticket (contact me for the code).

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

I’m excited to share that Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann, will be our keynote speakers at our 3rd annual SHIFT // Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC.

Mike will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting, focusing on how NBCUniversal is innovating with programmatic. NBCUniversal has moved aggressively to enable ad buyers to use data and technology to buy its inventory. It most recently announced Target as its first self-serve programmatic client for national inventory, powered by 4C Insights. In addition to discussing NBCUniversal’s own efforts, Mike will address how TV networks can embrace programmatic to compete more effectively.

Jon will be interviewed by Matt Spiegel, Managing Director, Marketing & Technology Solutions at MediaLink about how UM is driving clients’ business outcomes with automation and data-enablement for video and TV ad buying. Jon will also address more broadly how programmatic is impacting agencies and what they should be doing to adapt and succeed.

Mike’s and Jon’s keynote sessions highlight a jam-packed day of exciting sessions covering all aspects of programmatic video and TV. I’ll be posting the full SHIFT program shortly.

Early bird registrants save $100, with all eligible to win one of three Roku Ultra 4K Streaming Players. Further discounts are available on 5-packs and 10-packs. Startups and students can register for a reduced $245 ticket (contact me for the code).

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

Late last week SpotX announced that it has integrated its recently-launched header bidding solution for video ads with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). To learn more about the integration and the benefits to publishers, SpotX and Amazon, I spoke with Tal Almany, SpotX’s Senior Director, Advanced Integrations who recently joined the company from OpenX.

For those not familiar with header bidding, this is an approach that video providers use to offer their ad inventory simultaneously to multiple demand sources to optimize bidding and monetization. Amazon’s TAM is a header bidding solution that is cloud-based and server side, which means less code is running on the publisher’s site, creating efficiencies. TAM is relatively new to the market, but because it’s from Amazon, it has gained a lot of attention.

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NBCU is enabling clients to buy national TV ads using a self-serve programmatic TV approach. The new private market arrangement is powered by technology provider 4C. NBCU already works with AOL, TubeMogul and Videology to enabling programmatic buying of its ad inventory. The first client using the self-service approach is Target, which will be able to meld its first-party customer data with NBCU’s own audience data to target certain viewers with ads.

Target’s agency of record is GroupM’s Essence, which is where Adam Gerber, formerly SVP of Client Development and  Communications at ABC, was recently appointed SVP of Investment for North America.

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Early bird discounted registration is now available for VideoNuze’s SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. This will be our 3rd annual SHIFT conference, with last year’s event drawing 400+ attendees and 50 executive speakers.

Twelve industry-leading companies are on board as sponsors, including Title Partner FreeWheel; Premier Partners  SpotX, VertaMedia and Videology; Headline Partners 4C Insights, Beachfront Media, Cadent, Cedato, SintecMedia, Smart AdServer and Vemba plus Branding Partner Roku.

I’m very grateful that all of these companies are supporting SHIFT. There are additional sponsorship opportunities available; please contact me if you’d like to learn more.

SHIFT is entirely focused on how data-enablement and automation are revolutionizing video and TV advertising. eMarketer estimates that spending on programmatic video and TV (including addressable ads) will reach nearly $16 billion in 2018. Every macro industry trend suggests that for video advertising to be sustainable, it must become more targeted, efficient and effective. This is why programmatic approaches are gaining momentum.

The SHIFT program will include a mix of keynote interviews, panel discussions, fireside chats and research presentations. The goal is to provide attendees with insights and data that are valuable in both day-to-day and longer-range planning. Stay tuned for more information about the program and our initial group of speakers.

Learn more and register now!

Two video ad tech providers, Genesis Media and Altitude Digital, announced they have merged in a deal that is rooted in using data to optimize video publishers’ ad inventory. The new company combines Genesis Media’s technology to analyze publishers’ content, ads and audience with Altitude’s video supply side platform. The merged company will be called Genesis Media and be led by CEO Mark Yakanich, with Altitude’s Joe Grover becoming president and chief marketing officer.

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Programmatic video ad buying - using data and automation - is one of the most critical trends in how video is monetized. But as programmatic video has gained momentum, it has become a much more complicated world for publishers, advertisers, agencies and technology providers.

At our recent Online Video Ad Summit session, “Behind Programmatic Video’s Momentum,” panelists shared insights about how they’re pursuing programmatic and succeeding, along with where key challenges remain.  

The session included Sarah Baehr (EVP, Managing Partner, Digital, Horizon Media), Dvir Doron (Chief Marketing Officer, Cedato) and Sean Holzman (Chief Digital Officer, Bonnier), with Matt Prohaska (CEO and Principal, Prohaska Consulting) moderating.

Watch the video (34 minutes, 48 seconds).

And mark your calendars for Wednesday, November 29th for our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC!

Watch the video now

Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

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Samba TV and SpotX have announced a partnership to improve video ad targeting to viewers on the web and in apps and connected TVs. Under the deal, Samba TV’s TV viewership data will become available in SpotX’s ad server, so that custom TV audience segments can be built using combined TV and digital data.

SpotX will become Samba TV’s primary connected TV ad server enabling advertisers to buy connected TV ads either programmatically or direct.

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Beachfront Media has launched a “two-way transparency suite” of tools and analytics for programmatic mobile video advertising. The suite provides enhanced brand safety for both video content publishers and advertisers.

Frank Sinton, Beachfront’s founder and CEO told me that typically there isn’t much transparency for publishers to understand which advertisers are buying video on their sites and apps programmatically. Beachfront will now give its 300+ publisher partners the ability to write business rules around which advertisers are allowed to access inventory down to which actual ads are run, in real time.

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