Posts for 'Events'

Today is the VideoNuze Online Video Advertising Summit in NYC. We have over 550 industry executives registered for what promises to be an action-packed day of learning and networking. If you're not able to join us, follow all the sessions on Twitter at #VideoAdSummit. We're also video-recording all of the sessions and I'll be posting them in the next couple of weeks.

Over 450 industry executives are now registered for Tuesday's VideoNuze 2013 Online Video Advertising Summit in NYC.

The entire video ecosystem of content providers, advertisers, agencies, technology companies and network operators will be represented at the Video Ad Summit. Executives from companies such as Carat, Conde Nast, Discovery, Google, Hulu, IBM, Mediavest, Merck, News Corp., NHL, Pepsi, PGA Tour, Time Warner Cable, Zenith Media and tons of others will be on hand.

The program features 45 speakers on over a dozen sessions, spanning the hottest topics in online video advertising today. The 3rd annual Video Ad Summit will be a high impact day of learning and networking for industry executives.

This is the last call for tickets, which are available for $595. For startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

Learn more and register now!

Tickets are still available for the June 4th VideoNuze 2013 Online Video Advertising Summit in NYC. 5-pack and 10-pack group discounts are also available for additional savings. And note that for startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

We have an awesome program featuring 44 speakers on over a dozen different sessions. We'll be covering the full gamut of hottest topics in online video and advertising such as how to connect with today's always-on audience, the art and science of targeting, the NewFronts and Upfronts, connected TVs, programmatic video ad buying, how to monetize on-demand video, and much more.

Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

Don't delay - register now!

Today is the last day for discounted early bird registration for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC. Sign up now to save on the standard rate. As an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. For startups/students, note there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

The 3rd annual Video Ad Summit is shaping up as a must-attend event for industry executives. There are over a dozen sessions and over 40 speakers from leading companies such as YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others. If you need up-to-date insights on online video and advertising, the Video Ad Summit will be the place to be on June 4th.

Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

Don't delay - save now on early bird registration!

Early bird discounted tickets are only available until this Friday for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC. In addition to the early bird, for startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code. Also as an extra bonus to sign up by Friday, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub.

The 3rd annual Video Ad Summit is a must-attend event for anyone in or around the online video / advertising industries. We have over a dozen sessions with nearly 40 speakers from agencies, publishers and technology providers including YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others who will share insights on all of the key industry topics. As with prior Video Ad Summits you can expect to come away with valuable insights and data, plus lots of new relationships. The past 2 years we've had 300+ attendees.

Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to meet them and learn about their products and services.

Learn more and save on early bird registration!

Don't delay - early-bird discounted registration for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC ends in just over a week. Sign up now to save on the standard rate. For startups/students, remember there's a special $195 ticket to make the event more affordable. Contact me for the discount code. As an added incentive, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub.

For anyone who needs to better understand online video advertising, this 3rd annual Video Ad Summit will be a must-attend event, jam-packed with learning and networking. We currently have over 35 speakers from leading companies such as YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others.

In over a dozen sessions we'll dive deeply into topics such as whether the traditional day-part programming model is dead, the art and science of targeting, the impact of the recent NewFronts, how private video exchanges work, what's ahead for programmatic video ad buying, strategies for monetizing on-demand video, architecting a successful cross-media strategy, plus lots more. I am confident you'll walk away with valuable insights and data.

I'm extremely grateful to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

Save now on early bird registration!

I'm pleased to share that Lori Conkling, NBCUniversal's EVP of Strategy and Business Development for Media Innovation and Cross Company Initiatives, will be a featured speaker at the June 4th Online Video Ad Summit in NYC. Lori joined NBCU recently to drive strategy and monetization of the company's cross-platform content. In her role, Lori is also a key executive in advanced advertising, content windowing and mobile. Lori previously ran distribution at A&E Networks; at NBCU she reports into Lauren Zalaznick.

At the Video Ad Summit, I'll be interviewing Lori about the choices and challenges involved in architecting a successful cross-media strategy. Today, media companies have unprecedented opportunities to engage with their audiences, but determining which ones have the best ROI and should be pursued is harder than ever. In the interview, expect insights about changing consumer behaviors, the shift to on-demand viewing, second-screen apps that work, effective monetization, TV Everywhere, mobile/connected devices and lots more.

Early bird discounted registration for the Video Ad Summit is available until May 17th. You can save $100 by registering early, and as an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. We'll do the drawing just before lunch. Startups and students are eligible for even deeper discounts, contact me to learn more.

I look forward to seeing you on June 4th!

Early bird discounted registration is open for the June 4th VideoNuze Online Video Advertising Summit in NYC. You can save $100 by registering early, and as an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. We'll do the drawing just before lunch.

At this 3rd VideoNuze Ad Summit, I'm once again expecting a packed house from around the video ecosystem of content providers, agencies, brands and technology companies. As always, the Video Ad Summit will be a high-impact day of learning and networking. Speakers from companies such as Google/YouTube, GroupM, Digitas, MTV Networks, Forrester Research, AOL, CBS, Turner Media and many others will be sharing insights on the rapidly evolving online video advertising landscape.

I'm extremely grateful to all of the 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

I look forward to seeing you on June 4th!

Here's another great reason to sign up for an early bird discounted ticket to the June 4th VideoNuze Online Video Advertising Summit in NYC on June 4th: all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. As has become the custom at VideoNuze events, we'll be doing the drawing right before lunch. The drawing is always one of the highlights of the day, and I'm grateful to VideoHub for their support this year.

This will be the 3rd Video Ad Summit and it's shaping up to be a high-impact day of learning and networking. At last year's event, 350+ executives from around the video ecosystem of content providers, agencies, brands and technology companies attended and I expect similar attendance this year. I have begun posting some of the sessions and will provide more details in the next week or two.

I'm extremely grateful to all of the 16 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach and Mixpo. All of them will have representatives at the event and it will be a great opportunity to engage with them.

(Note: if you've already registered, you're eligible)

I look forward to seeing you on June 4th!

Learn more and register now

No April Fool's joke: this is the final reminder that tomorrow (Tuesday) I'll be doing a complimentary video webinar, "Sizing Up the Apple TV Opportunity," with Brightcove's Executive Chairman Jeremy Allaire at 1:30pm ET.

The hottest rumor in the video industry is that Apple will launch a TV and/or TV-like device (beyond the current Apple TV puck). But beyond the hype and speculation, Jeremy and I both believe there's compelling strategic logic; a device that is properly conceived could well be a game-changer with wide-ranging consequences. In this webinar we'll dive into the details, and leave plenty of time for audience Q&A. We don't have any agenda or inside knowledge; we just thought it would be fun and timely to share thoughts and have a discussion on this topic.

For anyone whose business would be impacted by an Apple television/device, it should be well worth your time.

Complimentary registration here

Follow the discussion and submit questions via Twitter at #SizingUpAppleTV

Early bird discounted registration is now open for the VideoNuze 2013 Online Video Advertising Summit on Tuesday, June 4th in NYC. This will be the 3rd VideoNuze Ad Summit; last year, 350+ executives from around the video ecosystem of content providers, agencies, brands, technology companies and others attended.

I'm especially delighted to announce that 13 industry-leading companies are on board as sponsors. These include Premier Partners Adap.TV, Akamai, Auditude (Adobe), TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, BlackArrow, Collective, Innovid, LiveRail and Videology, plus Branding Partner EXPO. All of these companies play critical roles in the dynamic online video advertising world and I am incredibly grateful that they've decided to be a part of the Ad Summit.

This year's Ad Summit will occur just after the Digital Content NewFronts and during the traditional TV upfronts. It's a time of year when advertisers and media buyers are scrutinizing their choices and deciding how best to reach their target audiences with tens of billions of dollars of spending. These decisions are more complicated than ever as audiences are fragmenting, content choices proliferating, and viewing devices multiplying. The opportunities to reach and engage audiences are more numerous than ever.

And this is why I believe the Ad Summit is so valuable. It's an immersive day of learning and networking with industry leaders from around the ecosystem. Through a series of presentations, panels, fireside chats and demo's, attendees gain strategic insights, useful data and practical lessons. For anyone who needs to understand the online video ad business and the broader tectonic shifts underway in video, it's a must-attend event.  I'll be sharing more about our amazing group of speakers and sessions in the coming weeks.

I hope to see you on June 4th!

A reminder that on Tuesday, April 2nd, Brightcove Chairman & CEO Jeremy Allaire and I are going to present a complimentary video webinar, "Sizing Up the Apple TV Opportunity."

There have been infinite rumors about the idea of Apple launching its own television or "television-like" device (beyond the current Apple TV). In the webinar, Jeremy and I are going to delve into the details of why Apple might launch this type of product, what features and benefits it might actually have, how it would differentiate from competitors' products, how it might affect the ecosystem, and what challenges Apple would face trying to make it successful.

Though we both believe an Apple TV device could be a game-changer, the webinar will be "hype-free" and focused on the logic of this product. We have no particular agenda other than to try shedding some light on this topic. For anyone in the ecosystem who would be impacted by an Apple television/device, it promises to be an engaging, worthwhile session.

Complimentary registration here

Follow the discussion and submit questions via Twitter at #SizingUpAppleTV

I'm delighted to announce that Brightcove Chairman & CEO Jeremy Allaire and I are going to present a complimentary video webinar, "Sizing Up the Apple TV Opportunity," on Tuesday, April 2nd at 1:30pm ET.

The prospect of Apple launching its own television or "television-like" device (beyond the current Apple TV) has been one of the hottest rumors in the video industry. But while there has been lots of hype around it, there's been little strategic discussion of why Apple might launch this type of product, what features and benefits it might actually have, how it would differentiate from competitors' products, how it might affect the ecosystem, or what challenges Apple would face trying to make it successful. Our one-hour webinar will focus on exactly these types of questions.

Jeremy and I have both written extensively about the prospects for an Apple television/device and (examples here, here, here) and we believe that like so many previous Apple products, if the device is properly conceived, it could well represent a game-changer with profound industry impact. That said, the webinar will be a "hype-free" zone where we'll rationally delve into the details, while also providing ample time for Q&A. There are no agendas at work; Jeremy and I merely thought it would be timely to try shedding some light on this topic. For anyone in the ecosystem who would be impacted by an Apple television/device, it promises to be an engaging, worthwhile session.

Complimentary registration here

Follow the discussion and submit questions via Twitter at #SizingUpAppleTV

Please save the date for the 3rd annual VideoNuze Online Video Advertising Summit on Tues., June 4th in NYC.

Once again, the Video Ad Summit will be a high-impact day of learning and networking for executives at brands, agencies, video content providers, technology companies and others in the online video ecosystem. Last year over 350 industry executives attended, with 40+ speakers.

The volume of video coming online these days is unprecedented. Consumers have more content choices and more devices to watch them on than ever - helping drive viewership to record levels. And the reality is that the vast majority of today's online video is free and ad-supported, making it essential that the advertising model continue to develop and mature.

The good news is that there's tons of innovation happening, which is helping accelerate advertisers' online video spending. But huge challenges still remain. And that's where the Video Ad Summit comes in. Through a fast-paced program of thought-leader keynotes, panel discussions, fireside chats, case studies, presentations and demoes, attendees can expect to take away actionable insights and develop new relationships.

If your business's success is tied to the ever-growing influence of online video and online video advertising specifically, the Video Ad Summit will once again be a must-attend event.

Premier sponsors of the Video Ad Summit include Adap.tv, Adobe and TubeMogul, along with Headline sponsors Altitude Digital, Collective, LiveRail and Videology.  Additional sponsorship opportunities are still available. Please contact me to learn more.

Early bird, discounted registration will be available shortly.

At the recent VideoSchmooze, Noah Levine, Senior Manager, Product Evangelism at Adobe Auditude delivered a short, high-impact presentation on the key technology and consumer behavior changes sweeping through the TV industry, and the business challenges these are creating.

He also provided a high-level overview of Adobe's Project Primetime, a suite of product and services to deliver, monetize and measure video across devices. Below is a video of Noah's presentation. If you'd like a copy of the slides, please contact Noah directly at his email address on the final slide.

Watch the video

Below is the full video of last week's VideoSchmooze session, "Cracking the Code on Multiplatform Success," which included Peter Dolchin (VP, Viacom Media Networks), Jason Forbes (EVP, zeebox), Ran Harnevo (SVP, AOL On Network), Chris Smith (VP, Collective), with Olivier Manuel (Principal, Accretive) moderating.

The group covered a lot of ground, sharing insights on what their companies are doing with multi-platform and how they view multi-platform unfolding. Among the specific topics they discussed included:

- What is the definition of a "TV" in the online video age?

- What do marketers want - unified measurement for media buying, or separation by platform? And what do incumbent linear networks and upstart online-only programmers want?

- What is the difference between "TV Everywhere" and "Video Everywhere?" How are new programmers challenging incumbents to force more audience fragmentation and how is the ad community valuing this programming?

- Can online-only originals be financing solely on ads or do they need a dual revenue stream with subscriptions, like cable?

- Does premium content that was produced for the web get TV-style premium CPMs or will it be considered low-cost web content? How important is targeting matter and what other factors matter?

- Do ad formats need to be different on TV, mobile and online?

- How can business models align with user behaviors, and who's succeeding in doing this today?

- What lessons does mobile, with the dominance of iOS and Android, offer to connected TV space? Will a "connected TV operating system" emerge and if so, who will drive that?

- How does social help the discovery process and combat DVR usage?

And much more!

Watch the session video

Below is the full video of the opening session at last week's VideoSchmooze, which featured 3 of Wall Street's top pay-TV/broadband/media/advertising analysts, Laura Martin (Needham & Co.), Craig Moffett (Sanford Bernstein) and Michael Nathanson (Nomura) along with me moderating. The group had a spirited discussion that was packed with data and touched on virtually every major topic industry. Some of the highlights include:

- The evidence that there is a gap of approximately 600K-800K U.S. households per year that are either cord-cutters or cord-nevers and what's causing this.

- TV networks' strategy to protect existing revenue streams and not have online delivery undermine their business models.

- Implications of mobile video usage on traditional TV usage.

- Changing consumer viewing behaviors and adoption of new devices, particularly among younger audiences, and what this means for the TV ecosystem.

- The runaway cost of sports rights and whether this will drive more cord-cutting and cord-nevering.

- How upstart programmers like YouTube can succeed with niche content approaches.

- How TV's upfront advertising will change due to online video alternatives.

- What's ahead in 2013.

And much more.

Watch the session video

Over 300 executives turned out for VideoSchmooze: Online Video Leadership Forum yesterday in NYC, who enjoyed a jam-packed morning of learning and networking. If you weren't able to attend, all of the sessions were video-recorded and I'll be posting them over the next couple of weeks. In the meantime, a few photos from the morning are below:

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A final reminder - VideoSchmooze: Online Video Leadership Forum is tomorrow in NYC. Over 300 executives from across the video and digital landscape are signed up for this premier morning of learning and networking. Registration is open until 6pm ET this evening.

The program includes an amazing group of industry analysts and executives who will be speaking to many of the main issues in online video. We will kick off at 8:15am with our panel of 3 top Wall Street broadband/cable/Internet/media analysts (Craig Moffett from Sanford Bernstein, Michael Nathanson from Nomura and Laura Martin from Needham & Co.) discussing the tectonic changes driving the video industry. Expect a data-rich, detailed discussion of the industry's dynamics and what's ahead in 2013.

After the analysts' panel, there will be sessions on key industry topics including the OTT landscape, TV Everywhere, multi-platform distribution, monetization, innovation/technology enablers, changing consumer behaviors, devices, mobile video and more.

In addition, all VideoSchmooze attendees will receive a complimentary copy of the brand new 16-page "Ultimate Guide to TV Everywhere and Anywhere," a collaboration of VideoNuze and B&C/Multichannel News magazines, published this week.

Thanks again to VideoSchmooze's lead sponsors Adobe, AOL, Collective and thePlatform plus supporting sponsors Akamai, NeuLion and Undertone, all of whom will have executives in attendance who can share information about their products and services.

If you're not able to join us, please follow all the tweets at #schmooze12.

I look forward to seeing you at VideoSchmooze!

Learn more and register now

A reminder that VideoSchmooze: Online Video Leadership Forum is one week from today, Wed., Dec. 5th, in NYC. If you're still deliberating whether to come, register now to join approximately 250 executives from across the video and digital landscape who are signed up for this premier morning of learning and networking.

Some of the media and technology companies represented include: ABC, A&E Networks, BBC, BlackArrow, blinkx, Bloomberg, CNN, CBS, Cisco, Clearleap, Comcast, DirecTV, eMarketer, ESPN, FreeWheel, Hearst, IMG, LinkedIn, MLB Network, NBCU, NFL, Nielsen, Orange, Ooyala, Redbox, Roku, Scripps, Synacor, TiVo, TV Guide, and many others. Plus all of VideoSchmooze's sponsors - Adobe, Akamai, AOL, Collective, NeuLion, thePlatform and Undertone will have executives in attendance who can share information about their products and services.

We have a great diversity of expert speakers who will cover many of the main issues in online video. A highlight of the morning will be the opening session, featuring 3 of Wall Street's top broadband/cable/Internet/media analysts (Craig Moffett from Sanford Bernstein, Michael Nathanson from Nomura and Laura Martin from Needham & Co.) discussing the tectonic changes driving the video industry. This is the first time this group has been together and you can expect a data-rich, detailed discussion of the industry's dynamics and what's ahead in 2013.

After the analysts' panel, there will be 4 sessions digging deeper into the hottest industry topics including the OTT landscape, TV Everywhere, multi-platform distribution, monetization, innovation/technology enablers, changing consumer behaviors, devices, syndication, mobile video and more.

In addition, all VideoSchmooze attendees will receive a complimentary copy of the brand new 16-page "Ultimate Guide to TV Everywhere and Anywhere," a collaboration of VideoNuze and B&C/Multichannel News magazines, being published on Dec. 3rd.

I look forward to seeing you at VideoSchmooze!

Learn more and register now