Posts for 'Events'

I'm pleased to announce two more terrific sessions and speakers for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

Using Video as a Strategic Engagement Tool
- Lou Paskalis - VP, Global Media, Content Development & Mobile Marketing, American Express
- Lauren Goody - Group Manager, Account Solutions, Google/YouTube Zoo
- Mark Robertson - Founder and Publisher, ReelSEO (moderator)

Description:
Nothing engages new business prospects like video. That's why American Express and Google/YouTube teamed up to created "My Business Story," an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.

Online Video - Tapping Into A New Creative Canvas for Branding
- Joe Feczko - SVP, Marketing Innovation and Integration, Macy's
- Rick Feldman - President and CEO, NATPE

Description:
For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and sessions!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

I'm pleased to announce more great speakers and sessions for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

State of the Online Video Ad Market: Big Growth Ahead

- David Hallerman - Principal Analyst, eMarketer (presenter)

Description:
eMarketer is forecasting that in-stream and in-page online video advertising will triple from $3.12 billion in 2012 to $9.3 billion in 2016. In this lead-off session, principal analyst David Hallerman will explain what's behind the numbers, and what he sees as key opportunities and challenges in the growth ahead. For anyone trying to get their piece of this multi-billion dollar market, this session will be invaluable.

Upfronts, NewFronts and the Transition of Ad Spending - The Agency Perspective

- Mike Bologna - Managing Partner, Director, Emerging Communications, GroupM

- John McCarus - SVP, Group Director, Brand Content, Digitas

- Chris Smith - VP, Video and Mobile, Collective Media

Description:
TV advertising still dominates the market, but digital video providers are making an aggressive push for their fair share. In this session, get insights from the agency side about how digital is influencing buyer behavior the Upfronts, what effect the Digital Content NewFronts (DCNF) had on shaping demand, and how products like Collective's TV Accelerator are bridging the TV and online video advertising worlds.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and session!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

I'm excited to share information about several sessions and speakers at the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC. The Video Ad Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Lots more to come over the next few weeks!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

How Multi-Platform Video is Leveling the Playing Field for All Content Publishers
- Alisa Bowen - GM, The Wall Street Journal Digital Network
- Baba Shetty - Chief Strategy Officer & Chief Media Officer, Hill Holliday (moderator)

Description:
With its recently unveiled WSJ Live video app, the Wall Street Journal has become a perfect example of how a traditional media company can expand into video, leveraging its assets to engage its audience and create new revenue streams. In this session, learn the secrets to WSJ's multi-platform video success and how new opportunities are opening up for all content publishers.

Connected TVs: Game-Changer Coming to the Living Room
- Sam Chang - VP/GM, LG Electronics
- Ed Haslam - SVP, Marketing, YuMe
- Colin Dixon - Senior Partner, The Diffusion Group (moderator)

Description:
Connected TVs are bringing high-quality online video directly into the living room, with the potential for massive new viewership, behaviors and video ad inventory. This session will explore the timeline for connected TV adoption, new ad formats that are already being deployed and how connected TV are going to change the video landscape, again.

Case Study - When Brands and Content Connect
- Mike Henry -  CEO, Outrigger Media

Description:
High-quality original online video series allow advertisers to connect their brand objectives with their target audiences better than ever before possible. In this case study, learn how Tumi, a premium lifestyle travel company, has benefited from exclusively sponsoring the original series "Bourdain's TV Crew" and how Outrigger's video content marketplace, OpenSlate, is helping develop the market for brand-supported video series.

Early-bird, discounted registration is now available.

If your business success depends on online video advertising in one way or another, the Video Ad Summit is a must-attend day of learning and networking. I hope to see you on June 19th!

VideoNuze's first-ever booth, at NABShow, is up and running (see below)! True, it's not nearly as elaborate as the booths from the big guys, but it's doing the job for us. We've been recording video interviews all morning with online video industry executives, which we'll begin posting tomorrow!

If you're planning to be among the tens of thousands of attendees at next week's NABShow in Las Vegas, please plan to stop by VideoNuze's first-ever booth, in the South Upper Hall at SU11706, next to the Content Theater. The booth will be open all day Monday-Wednesday, April 16-18.

VideoNuze has partnered with NABShow to record short video interviews with industry executives, which will run selectively on VideoNuze.com and on NABShow's daily "NAB Live" web site. I'll have a video crew with me (ok, "crew" means a camera operator!) and we'll be doing shoots both in the booth and also at exhibits. The interviews will be relatively informal - we'll discuss company/product news, industry trends, NABShow observations and whatever else comes up. Many interviews are already scheduled, but I still have some slots available. There are no charges involved.

Whether you'd like to do an on-camera interview or not, I hope you'll stop by to say hi, bring me up to speed on what you/your company are doing and exchange thoughts on the online video industry. I connect with many VideoNuze readers via email, comments, IM and phone, but here's an opportunity to actually meet in person!

The VideoNuze 2012 Online Video Advertising Summit on June 19th is continuing to gain momentum, with eight leading industry organizations on board as media partners: CTAM, NATPE, OPA, REELSEO, Beet.TV, The Diffusion Group, The Ad Club of New York and Jack Myers Media Business Report.

All the media partners are offering special discounted early bird registration to the Video Ad Summit which they will promote through their various communications channels. I'm delighted to have these partners working with VideoNuze, helping ensure the Video Ad Summit's success (note this event takes the place of last year's ELEVATE conference which drew 400+ attendees).

In addition, MWW Group, one of the ten largest independent global agencies, will be the public relations partner for the Video Ad Summit. MWW and The Fortex Group, which it acquired last year, have been long-time partners with VideoNuze for its events.

The Video Ad Summit has an amazing group of industry executives speaking, and I'll be adding them to the web site shortly - so keep an eye out!

The Video Ad Summit is generously supported by sponsors Auditude (Adobe), YuMe, Adap.tv, Collective, Conviva, Mixpo, TubeMogul and Videology.

Click here for early-bird registration

I'm on Beet.TV today discussing the VideoNuze 2012 Online Video Advertising Summit on Tues., June 19th in NYC. Thanks so much to Beet.TV's Andy Plesser, whose NYC office I visited last week. Beet.TV is a media partner for the event, which is shaping up to be an exciting day of learning and networking. Lots more to come! (click "continue reading" to watch)

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Early bird discounted registration is now open for the VideoNuze 2012 Online Video Advertising Summit on Tuesday, June 19th in NYC. The Ad Summit takes the place of last year's ELEVATE conference, which VideoNuze co-hosted and which drew 400+ attendees.

I'm delighted to announce seven industry-leading companies as initial sponsors. These include Title Partners Auditude (Adobe) and YuMe; Premier Partner Adap.tv and Headline Partners Conviva, Mixpo, TubeMogul and Videology. All of these companies are bringing critical technologies to the online video advertising market and I'm honored they've decided to be a part of the Ad Summit.

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Please save the date for the VideoNuze 2012 Online Video Advertising Summit, on Tues., June 19th in NYC. This event takes the place of last year's ELEVATE: Online Video Advertising Summit, which VideoNuze co-hosted and which drew 400+ attendees. Similar to last year, the Video Ad Summit will be an action-packed day of high-impact industry education and networking for executives at brands, agencies, video content providers, technology companies and other stakeholders in the ecosystem.

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