Posts for 'Events'

Reminder that VideoNuze’s Connected TV Advertising Summit virtual is two weeks from today, on June 9th and 10th afternoons. The CTV Ad Summit will be the most in-depth conference of the year focused specifically on CTV, with 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

Executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Digitas and many more will share data and insights that attendees can use to succeed in CTV.

Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

REGISTER NOW!

DoubleVerify’s director of product strategy John Ross explains how improving CTV ad transparency is critical to bolstering advertisers’ trust in a 10-minute interview below. DoubleVerify found a 3x increase in fraudulent CTV impressions in 2020 vs. 2019, which John attributes to CTV’s higher CPMs.

This is a huge problem DoubleVerify is addressing, because CTV ad buyers are increasingly coming from TV, where brand safety and highly specific details about where ads ran are the norm. CTV needs to tackle these challenges in order for advertisers to gain further confidence in CTV and grow spending. John also talks about the role programmatic is playing in CTV and related transparency issues.

John will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Programmatic’s Role in CTV Advertising” with Philo and Xandr. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

Watch the interview now!

Extreme Reach’s CTO and Co-Founder Dan Brackett discusses innovation in connected TV advertising in a 10 minute interview below. With its recent acquisition of Adstream, Dan explains how Extreme Reach’s technology enables advertisers and agencies to manage their creative supply chain and seamlessly activate their video campaigns across devices and services globally. Extreme Reach also handles all the talent rights management.

Dan explains that these ongoing innovations in creative asset workflows reduce friction and enhance advertisers’ campaign ROIs. They’re also helping unify data and reporting so advertisers have better insight into campaign performance.

Hear more from Dan at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “CTV Innovation: What’s Coming Next?” With Origin Media and Vevo. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

Watch the interview now!

The program for the Connected TV Advertising Summit virtual on June 9th and 10th is now posted, with over 30 speakers confirmed. Reminder that registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

Executives from Roku, NBCUniversal, Bloomberg, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer and many more will be sharing their insights and perspectives on all the hottest CTV topics.

The program’s sessions will explore topics such as how ad spending is moving to CTV/streaming as linear TV consumption declines, the role of FAST/AVOD, navigating omnichannel marketing with CTV, programmatic’s role, data/targeting, smart TV makers' ad strategies and more. There will be presentations by leading industry data providers eMarketer and Leichtman Research Group, and interviews with Roku and Bloomberg executives.

Many thanks to our Gold partners Beachfront, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Wurl and Xandr. To learn more about sponsorship opportunities please contact me.

REGISTER NOW!

Registration is complimentary for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 9th and 10th. In addition, all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

CTV and streaming have moved to center stage for all buyers and sellers of premium video advertising. Next week’s NewFronts presentations will highlight how viewer behavior is shifting from linear TV consumption via traditional pay-TV to streaming via connected TVs. The consequence is that advertisers need to shift a portion of their spending to reach audiences (especially younger viewers) who can’t be accessed via linear TV any longer.

While the access rationale is compelling, the other piece of the equation is that CTV/streaming give advertisers targeting, measurement and attribution capabilities traditionally associated with digital. This means that CTV/streaming can be used for both branding and performance-oriented campaigns. As advertisers seek better return on ad spend, CTV/streaming’s ability to meet performance KPIs is highly appealing.

We’ll be digging deep into these main themes and related topics at the CTV Ad Summit (program coming soon). You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

REGISTER NOW!

A reminder that VideoNuze’s next Connected TV Advertising Summit (Virtual) will be on the afternoons of June 9th and 10th. Registration is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar generously provided by Roku.

CTVs and streaming have become the top priority for content providers of all sizes, as well as advertisers looking to reach younger cord-cutters in particular. The pandemic and proliferation of ad-supported streaming services has driven CTV usage higher; earlier this week FreeWheel reported that 62% of consumption on devices in the second half of 2020 was on CTVs. eMarketer predicts CTV advertising in the U.S. alone will jump to $18.3 billion in 2024, up 61% from 2021.
 
VideoNuze’s 2021 Connected TV Advertising Summit (Virtual) will bring together senior executives from ad buyers, content providers, technology companies and other stakeholders. The two afternoons of high-impact learning will include one-on-one interviews, panel discussions and research presentations with fresh, actionable data. Once again, the CTV Ad Summit will be the most focused, in-depth conference of the year on CTVs and CTV advertising.

If your business success depends on understanding the future of CTV, the CTV Ad Summit is a must-attend event.

Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

REGISTER NOW!

We have an amazing lineup of speakers and sessions for the Connected TV Advertising Summit Virtual Event on September 21 and 22.

Executives from NBCUniversal, ViacomCBS, GroupM, Bloomberg, Amplifi, Roku, Vizio, VEVO, Tubi and many more will be sharing their insights and perspectives on all the hottest CTV topics. If your business depends on the growth and success of CTV, join us for these two afternoons of high-impact learning.

Reminder that registration is complimentary and one attendee will win a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

Many thanks to our CTV Ad Summit's 8 partners who have been so gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

Complimentary sign up now!

(If you’ve already signed up, please disregard this message)

With the Covid-19 pandemic ongoing, this year the Connected TV Advertising Summit will be a virtual event, on the afternoons of September 21st and 22nd. Registration is complimentary and one lucky attendee will win a drawing for a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

There will be plenty of opportunities for audience participation and interaction with speakers. My goal for the CTV Ad Summit is to make it a robust learning and networking experience for all participants. Sessions will be a mix of keynotes, research presentations, interviews and panel discussions.  

The pandemic has further accelerated CTVs’ rise, with recent estimates that 80% of U.S. TV households now have at least one CTV, and that there are over 400 million CTVs deployed in the U.S. alone. Distribution on CTVs is critical to all recent SVOD and AVOD service launches and were a key focus of presenters at the recent IAB NewFronts.  As consumption has shifted, CTVs have begun accounting for around 50% of all video ad impressions.

Even as advertisers are moving spending over CTV, many questions still remain, especially around measurement, cross-platform buying, pricing stability, distribution, control/access to user data, business rules and more. CTV has grown quickly but a lot is still being figured out. We’ll dig into all of the critical opportunities and challenges over the 2 afternoons of the CTV Ad Summit.

Many thanks to our CTV Ad Summit's 8 partners who have been amazingly gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

Complimentary sign up now!

Due to the COVID-19 virus, VideoNuze's Connected TV Advertising Summit will be held on a new date, Tuesday, September 22, 2020. The venue continues to be the Westin NY at Times Square. There is a lot of uncertainty about how the stay-at-home and social distancing guidelines will be updated in the coming months. I'm keeping my fingers crossed that better days are ahead soon and we'll return to some normalcy by September.

I'm extremely grateful to the CTV Ad Summit's 8 partners who have been incredibly supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

Discounted early bird tickets are available through August 28th (If you’ve already bought tickets, I’ll be in touch with you directly). I'll have more updates in the coming months. In the meantime please stay safe and well.

Side note: As we’re all aware, during this stay-at-home period, the amount of streaming entertainment and news video has surged, including on Connected TVs. If you’re interested in the latest usage and industry data being shared by industry leaders, check out our free Coronavirus Video Industry Research Hub.

I’m excited to announce the first 7 partners for the Connected TV Advertising Summit on June 11th in NYC. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe, and Silver partners include Beachfront, Roku, SpotX and Xandr. I’m extremely grateful for all of these leading companies’ commitments to the CTV Ad Summit. There are a lot of other partner discussions underway, and I’m confident we’ll have participation from just about every significant CTV company in the industry.

The CTV Ad Summit is shaping up to be the #1 event for executives from brands, agencies, content providers, technology companies and other stakeholders seeking a deep-dive day of learning and networking focused on CTV advertising. The agenda is coming together nicely with a strong balancing of sessions that are focused on the longer-term strategic role of CTV in the TV/video ecosystem and those that are focused on the here-and-now operational aspects of succeeding with CTV ads today. More coming soon on initial speakers and sessions. 

Meanwhile, early bird discounted registration is available. Early registrants save $100 per ticket. Further discounts are available for students, startups and media partners (to be announced soon). 5-pack and 10-pack tickets are also available at further discounts.

If the future of your business is tied to the growth and success of CTV* advertising, then the CTV Ad Summit is a must-attend event.

Please contact me if you’d like to learn more!

LEARN MORE AND REGISTER NOW!

*Connected TV (CTV) refers to any TV that is connected to the Internet and can play OTT video content/ads and also display graphical ads. CTVs have the capability to return user data to device manufacturers, content providers and ad buyers. CTVs support secure transactions such as subscriptions and e-commerce.

Examples of CTVs are smart TVs as well as TVs that are connected to the Internet via streaming media players/sticks (e.g. Roku, Fire TV), gaming consoles (e.g. PlayStation, Wii), DVRs, pay-TV operators’ IP set-top boxes (e.g. X1) and other devices.

Early bird discounted registration is now open for VideoNuze’s Connected TV Advertising Summit on Thursday, June 11th at the Westin Times Square in NYC. Early registrants save $100 per ticket. Further discounts are available for students, startups and media partners (to be announced soon). 5-pack and 10-pack tickets are also available at further discounts.

VideoNuze’s 2020 Connected TV Advertising Summit will be the number one event for executives from brands, agencies, content providers, technology companies and other stakeholders seeking a deep-dive day of learning and networking focused on CTV advertising.

Connected TVs (CTVs*) are already used by more than three-quarters of U.S. households. eMarketer has forecast that CTV ad spending will more than double to $14 billion by 2023, a forecast that could prove conservative given the confluence of cord-cutting, ad-supported OTT services launching (e.g. Peacock, HBO Max, etc) and aggressive pricing for CTVs by leaders like Amazon and Roku.

CTV advertising has enormous potential because it combines the best of traditional TV advertising’s attributes while also offering the targeting, measurement and interactive capabilities of digital advertising.

Thousands of industry executives have attended VideoNuze events, which have been supported by dozens of industry-leading companies over the past 15 years.

If the future of your business is tied to the growth and success of CTV advertising, then the Summit is a must-attend event.

To learn more about sponsorship opportunities please contact Will Richmond.

LEARN MORE AND REGISTER NOW!

*Connected TV (CTV) refers to any TV that is connected to the Internet and can play OTT video content/ads and also display graphical ads. CTVs have the capability to return user data to device manufacturers, content providers and ad buyers. CTVs support secure transactions such as subscriptions and e-commerce.

Examples of CTVs are smart TVs as well as TVs that are connected to the Internet via streaming media players/sticks (e.g. Roku, Fire TV), gaming consoles (e.g. PlayStation, Wii), DVRs, pay-TV operators’ IP set-top boxes (e.g. X1) and other devices.

I’m excited to announce the Connected TV Advertising Summit on June 11, 2020 in NYC. Please save the date!

Connected TVs (CTVs)* have emerged as a powerful force in the TV and video industries. According to multiple industry research reports, more than three-quarters of U.S. households now have at least one CTV, with many having two or more. CTVs are part of a critical trifecta – along with robust broadband access/WiFi and the proliferation of high-quality Internet-delivered (also called over-the-top or “OTT”) video services – that are re-shaping the living room experience for many viewers.

CTVs are also benefitting from cord-cutting, which reached a new record of nearly 1.8 million U.S. households in Q3 2019. Cord-cutting means millions of pay-TV operators’ set-top boxes are being disconnected annually, with CTVs often taking their place. Younger audiences are especially prone to cord-cutting, or never subscribing to pay-TV at all, which leads to brand advertisers losing access to this coveted segment.

eMarketer recently forecasted that CTV ad spending will jump by 38% to nearly $7 billion in 2019 and double to over $14 billion by 2023, in the U.S. alone. Over 50% of all OTT video ad impressions are now delivered via CTVs.

CTV advertising has enormous potential because it combines the best of traditional TV advertising’s attributes while also offering the targeting, measurement and interactive capabilities of digital advertising.

VideoNuze’s 2020 Connected TV Advertising Summit will bring together senior executives from brands, agencies, content providers, technology companies and other stakeholders for a full day of high-impact learning and networking. The CTV Ad Summit will be the most focused, in-depth conference of the year on CTV advertising.

Thousands of industry executives have attended VideoNuze events, which have been supported by dozens of industry-leading companies over the past 15 years.

If the future of your business is tied to the growth and success of CTVs, the CTV Ad Summit is a must-attend event.

To learn more about sponsorship opportunities please contact me.

*Connected TV (CTV) refers to any TV that is connected to the Internet and can play OTT video content/ads and also display graphical ads. CTVs have the capability to return user data to device manufacturers, content providers and ad buyers. CTVs support secure transactions such as subscriptions and e-commerce.

Examples of CTVs are smart TVs as well as TVs that are connected to the Internet via streaming media players/sticks (e.g. Roku, Fire TV), gaming consoles (e.g. PlayStation, Wii), DVRs, pay-TV operators’ IP set-top boxes (e.g. X1) and other devices.
 

The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on best practices for monetizing the cross-platform experience.

Below is the agency session, which includes Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead U.S., Mindshare), with Matt Prohaska (CEO and Principal, Prohaska Consulting) interviewing.

Below is the best practices for monetizing the cross-platform experience session, which includes Jennifer Cohen (SVP, Entertainment Content Partnerships, Ignite, WarnerMedia Ad Sales), Luis de la Parra (SVP, Partner Solutions, Univision), Gila Wilensky (SVP, Media Activation, North America, Essence) with Eric John (Deputy Director, Video, IAB), moderating.

The OTT era is challenging established premium video providers to adapt their businesses to a totally new set of ground rules. At our 9th annual Video Advertising Summit on May 29th, our opening panel shared their insights on the adaptation process and also what advertisers are looking for in where they allocate budgets in the OTT era.

The discussion included Rob Aitken (Managing Director, Deloitte Consulting), Danielle DeLauro (EVP, Video Advertising Bureau), Domenic DiMeglio (SVP, Distribution and Operations, CBS Interactive) and James Shears (VP, Advanced Advertising, Extreme Reach) with moderator Mike Shields (Shields Strategic Consulting).

A few key takeaways: premium video providers may be known for one particular business model today but eventually they're likely to utilize a variety of business models, live retains significant consumption and is a a critical part of the viewing mix even for OTT services, advertisers recognize live and on-demand are synergistic in terms of extending reach and attribution is an essential KPI for direct-to-consumer companies using TV advertising that traditional advertisers are emphasizing as well.

Watch the video now!

Tomorrow is the 9th annual VideoNuze Video Advertising Summit in NYC. So if you've been on the fence about whether to attend, this is your final chance! Reminder, all paid registrants will be entered to win a 55-inch 4K Roku TV.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights.

In our keynote session I’ll interview Hulu’s SVP and Head of Advertising Sales Peter Naylor about Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

The Video Ad Summit will be an outstanding day of learning and networking for industry professionals. Don’t miss out - learn more and register now!

Reminder that the 9th annual VideoNuze Video Advertising Summit is next Wednesday, May 29th in NYC. There’s still time to register and be entered to win a 55-inch 4K Roku TV.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. In our keynote session I’ll interview Hulu’s SVP and Head of Advertising Sales Peter Naylor about Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

The Video Ad Summit will be an outstanding day of learning and networking for industry professionals. Don’t miss out - learn more and register now!

Today is the LAST day to save $100 on the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th in NYC. Reminder, as a bonus, all early bird registrants DOUBLE their chance of winning a 55-inch 4K Roku TV.*

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, Cheddar, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. The program will feature a mix of keynotes, panel discussions, fireside chats, research presentations and case studies, covering the most critical topics in the industry.

One of the day’s highlights will be the keynote interview I’ll be doing with Hulu’s SVP and Head of Advertising Sales Peter Naylor. We’ll be exploring Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.

I'm excited to have 10 industry-leading companies on board as partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku. Come meet them!

The Video Ad Summit will be a premier day of learning and networking for industry professionals.

Don’t miss out - learn more and register now!

(*Early bird registrants get 2 entries for the 4K Roku TV drawing.)

Reminder that early bird discounted tickets are still available for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku 4K TV, generously provided by Roku.
 
The Video Ad Summit is a must-attend event for anyone in the industry interested in a deep dive into video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, Cheddar, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. The program will feature a mix of keynotes, panel discussions, fireside chats, research presentations and case studies, covering the most critical topics in the industry.

Last year's Video Ad Summit drew over 300 attendees; the 2019 Video Ad Summit will once again be the premier video-focused event of the year.
 
I'm excited to have 10 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku.
 
Learn more and register now!
 
(*Early bird registrants get 2 entries for the Roku 4K TV drawing.)

eMarketer Principal Analyst Lauren Fisher will kick off the 9th annual Video Advertising Summit on May 29th in NYC, presenting key video/TV advertising data and trends. Lauren is an expert in adtech, programmatic, video, measurement and related areas. She has presented at prior VideoNuze events and has been a highlight.

As we all know, there are significant disruptions happening across the video/TV and advertising industries. Lauren will break things down, sharing the underlying drivers of change and how eMarketer forecasts these to play out going forward. Lauren will also focus on the current state and future of programmatic video and TV - data-enabling and automating ads - and what this means for industry participants going forward. Finally she will share her views on measurement, ad metrics and audience considerations.

Lauren’s presentation will tee up deeper dive sessions throughout the day. Lauren is among the 25+ industry thought-leaders confirmed so far to speak (more coming soon, along with full agenda). Other highlights include keynote guest Peter Naylor, Hulu’s SVP and Head of Ad Sales, and agency executives Jeremy Crandall (SVP, Publicis Media) and Christine Peterson (Managing Director, Mindshare) in a fireside chat with Matt Prohaska.

The Video Ad Summit is again shaping up to be a must-attend day of learning and networking for anyone with a stake in video/TV advertising’s success.  

Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

(*Early bird registrants get 2 entries for the Roku TV drawing).

I’m pleased to share that we’ll have a featured fireside discussion at the 9th annual Video Advertising Summit with agency executives Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead, Mindshare, part of GroupM). Matt Prohaska (CEO and Principal. Prohaska Consulting) will be the interviewer in this featured fireside chat.

Advertisers and their agencies are demanding that premium video providers enable more of digital’s capabilities: better targeting, measurement, interactivity, cross-screen delivery and attribution. As we all know, there are significant industry-level and company-specific initiatives underway to marry the best of digital with the best of premium video/TV’s traditional brand-building strengths. Connected TVs, which hold strong potential to re-energize the entire TV ad business, are a focal point.

In this fireside, Christine and Jeremy will take us behind the scenes of where and how digital and premium video/TV are intersecting today, and what the key challenges are ahead. Both have long track records with video, digital and cross-screen ad buying, working for scores of top brands.

What are these brands demanding of their agencies, what are their most critical KPIs and how are cross-screen campaigns being successfully created? How well-positioned are video providers, TV networks and industry infrastructure to meet buyers’ demands? How are respect for viewers, data, brand safety and programmatic being balanced? Last but not least, what are they critical changes in viewers’ behaviors that inform all video ad buying currently and going forward? These are among the questions Christine and Jeremy will discuss with Matt.

For anyone in the video industry who is directly or ultimately affected by the decisions video and digital ad buyers are making, this fireside chat will be a must-attend session. It is also a perfect complement to the keynote interview I’ll be doing with Hulu’s SVP/Head of Advertising Peter Naylor.

Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

(*Early bird registrants get 2 entries for the Roku TV drawing).