Posts for 'Events'

We had a hugely successful 6th annual VideoNuze Online Video Advertising Summit this past Tuesday in NYC, with over 425 industry colleagues attending. 50 executives participated on 13 sessions focused around our theme of how TV and online video advertising are converging.

All of the sessions were video-recorded and I’ll be posting the videos with summaries over the next couple weeks as they’re edited. I received tons of great feedback on the sessions. There are countless insights about the current landscape for online video advertising currently and where things are heading.

continue reading

The 6th annual VideoNuze Online Video Ad Summit is tomorrow, Tuesday, June 14th in NYC. So if you've been debating whether to attend, it’s time to get off the fence! Here are some highlights of what to expect:

50 industry executives speaking on 13 different sessions. The overarching theme of the Video Ad Summit is the convergence between online video advertising and TV advertising. The program includes multiple sessions that will address the subject from different angles and in different formats. Additional sessions will focus on capitalizing on mobile video, finding video success in the “platform economy,” optimizing video ad targeting through data, what’s ahead for programmatic video and TV, unlocking video’s value in the OTT era and lots more.

2 fantastic keynote sessions. Our morning keynote interview is with Marc Debevoise, EVP/GM of CBS Digital Media, who I will interview about how CBS is embracing a new world of video opportunities. Then in the afternoon, Charlie Chappell, Head of Global Integrated Media at Hershey’s will discuss how the company is adapting to a new media landscape, in an interview with MediaLink SVP Matt Spiegel. Both sessions promise executive level insights and best practices sharing.

Superb networking with hundreds of industry colleagues. As always the Video Ad Summit provides some of the best networking around, with colleagues from throughout the ecosystem. The day will wrap up with an hour of cocktails.

Learning from our sponsors. I’m extremely grateful to the Video Ad Summit’s 17 fabulous sponsors, who will have table-tops and staff attending. They’re all doing cool stuff and the Video Ad Summit is premier opportunity to learn from them and understand how they’re moving the industry forward.  

Join us by registering now!

The 6th annual VideoNuze Online Video Advertising Summit in NYC is coming up next Tuesday, June 14th, with over 400 executives from throughout the ecosystem already signed up to attend, once again making the event a premier day of networking.

The program is also now finalized, with 50 speakers appearing on 13 sessions including keynote interviews, fireside chats, panel discussions and presentations that cover the most important topics in online video. A ton of hard work has gone into curating the program and optimizing each session’s particular focus. All of this means that the Video Ad Summit will be a top-notch day of learning for all attendees.

The conference’s over-arching theme is the convergence between online video and TV. Two sessions to highlight will occur in the morning. The first, “Reaching Audiences at Scale: Will TV Succeed in the Digital Age” will examine the fast-changing landscape for TV advertising, with major competitors like YouTube, Facebook, Snapchat and others offering advertisers unprecedented scale (see today’s WSJ interview with YouTube’s CEO Susan Wojcicki for more). Lorne Brown, founder and CEO of Operative (who’s also leading the NAB’s Digital Committee) will moderate, with Adam Gerber (ABC), Mike Germano (VICE Media), Melissa Kihara (Xaxis) and Bob Toohey (Verizon Digital Media) participating.

Then, following the morning break, the next session, “Optimizing Video Ad Targeting Through Data and Analysis” will dig deeply into how TV networks are investing heavily in data to enable their inventory to be more targeted and valuable. The session will also explore how networks are enabling holistic, targeted campaigns across their TV and online video properties, and across devices. Mike Chapman, Managing Director at Accenture Strategy (who co-authored the ABC study on TV advertising ROI, released during this year’s upfronts) will moderate, with Gabe Bevilacqua (Viacom), Denise Colella (NBCU), David Ernst (Discovery), Mark Gall (Alphonso) and Vikram Somaya (ESPN) participating.

Together, these sessions are going to provide fantastic insights into the intersection of TV and video advertising and what TV networks, as the biggest source of premium programming online, are doing to remain competitive.

Learn more about the Video Ad Summit and register now!

Online video and TV advertising are converging as viewers increasingly watch long-form content - entertainment, news and sports - on multiple devices. How this convergence is actually happening and the key challenges that remain are a critical focus of our 6th annual VideoNuze Online Video Advertising Summit, coming up 2 weeks from today, on Tuesday, June 14th in NYC.

Two of our sessions will directly address convergence, one from the opportunities standpoint and the other from the challenges standpoint. Our opening session, “Convergence Realized: Why TV and Video are Now Inseparable” will set the stage for the day, by exploring strategic drivers behind convergence such as fragmenting viewership, advertisers’ interest in efficient, cross-platform campaigns, the unifying role of data, etc.

Videology’s Managing Director, North America Tim Castree will share a short presentation with the latest data, and then moderate a session with David Bickford (Head of TV Sales & Multi-Platform Group Director, Bloomberg Media), Jon Heller (Co-Founder and Co-CEO, FreeWheel), Nick Johnson (SVP, Digital Ad Sales Strategy, Turner Ad Sales) and Paul Williamson (Chief Investment Officer, Publicis Media Exchange - U.S.).

Even as the convergence opportunities are sizable, so too are the challenges, with many moving pieces, manual inefficiencies and disjointed workflows. So the afternoon companion session, “How to Move Video Ads at the Speed of Today,” will dig into these and other challenges, as well as explore current solutions.

The session is moderated by Prohaska Consulting’s Steve Grubbs and includes Peter Olsen (EVP, National Ad Sales, A+E Networks), John Roland (CEO and Co-Founder, Extreme Reach) and Mitch Weinstein (SVP, Director of Ad Operations, IPG Mediabrands). Expect to come away from both sessions with an improved understanding of how convergence is playing out and what still needs to be done.

In addition, there are 11 other sessions planned at the Video Ad Summit, which features 50 speakers in total. All of the most important industry topics will be explored, with convergence as the over-arching theme.

Review the whole program and register now!

One of the highlights of the upcoming 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC will be my morning keynote interview with Marc Debevoise, EVP/GM of CBS Digital Media at CBS Interactive.

Marc oversees all of CBS Interactive’s major digital properties in Entertainment, Sports and News. These include CBS.com, CBS apps, SVOD service CBS All Access, CBSSports.com, CBSNews.com and the 24/7 digital news network CBSN, among others. Marc also manages all digital content distribution on all platforms, TV Everywhere and original digital productions.

All of this gives Marc an excellent perspective on what’s happening at the intersection of online video and TV. I’ve known Marc for years and have always been impressed by how he balances strategic priorities and practical realities.

In our discussion, Marc will discuss what he sees as the most important industry trends and how they’re informing CBS’s digital strategies. We’ll dive into topics such as how convergence is shaping CBS’s monetization approaches, the value of platforms such as YouTube, Facebook and Amazon to video providers, CBS’s goals in providing marquee TV programming for its CBS All Access SVOD service, how the company is leveraging viewer data and much more. Marc will also share thoughts on where the industry is heading in the near term.

Overall the session will offer valuable insights for anyone with a stake in the video/TV business going forward. Marc will also take audience questions at the end of the session.

Aside from Marc’s keynote interview, there are a dozen other sessions throughout the day focused on all of the hottest topics in the industry and featuring 40+ senior executives. The Video Ad Summit promises to be a must-attend day of learning and networking for anyone who wants to really understand what’s happening with the convergence of video and TV.

Learn more and register now!

Today is the LAST day to save $100 on registration to the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

We have an amazing program planned, including C-level executive speakers from agencies, content providers and technology companies. Over 35 executives from A+E Networks, American Express, Bloomberg Media, CBS, Conde Nast, Facebook, Fox, Hershey’s, IAB, Initiative, IPG Mediabrands, Mindshare, NBCU, Newsy, Turner, USA TODAY Network, Viacom, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others who are participating in the Ad Summit.

The Ad Summit is generously supported by 16 industry-leading companies, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partners Brightcove and Roku.

Don't delay - register now and save!

I'm thrilled to share that Charlie Chappell, Head of Global Integrated Media, The Hershey Company, will be our afternoon keynote guest at the 6th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC. Charlie is leading the transformation of Hershey’s approach to modern media. Prior to joining Hershey’s in 2012, Charlie spent 12 years at P&G where he was part of the P&G Digital Leadership Team.

Charlie will be interviewed by Matt Spiegel, SVP, Marketing & Technology Solutions at MediaLink on topics including how Hershey’s is using video to connect with its customers, the company’s approach to allocating spending between video and TV and how brands need to leverage new technologies to stay competitive.

Charlie’s session complements our morning keynote with Marc Debevoise, EVP/GM, CBS Digital Media, CBS Interactive. Marc oversees the network’s digital initiatives in entertainment, sports and news including CBS.com, CBS All Access (its subscription streaming service) and CBSN (its 24/7 digital news network), among others. I’ll be interviewing Marc about how broadcasters are being impacted by the rise of online video viewing and how they’re innovating to compete.

Charlie and Marc are part of an fantastic group of 30+ industry executives from A+E Networks, American Express, Bloomberg Media, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, Viacom, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others who are participating in the Ad Summit.

Last year's Ad Summit attracted over 450 attendees so register early to save and to win a 55-inch TCL 4K Roku TV!

Learn more and register now!

Don't miss out on a chance to win a 55-inch TCL 4K Roku TV by registering early for the 6th annual VideoNuze Online Video Ad Summit on Tuesday, June 14th in NYC.

Yesterday’s news that Magna Global has committed $250 million of client spending to YouTube - all shifted from TV budgets - is another critical reminder of how dynamic the TV and video advertising markets are. Our keynoter from last year’s Ad Summit, David Cohen, president of Magna Global N.A. told the WSJ, “We have negotiated a meaningful share shift from linear television to digital video.”

The decision will be a key part of our “NewFronts, Upfronts and the Transitioning Ad Market” fireside chat featuring Adam Shlachter, President, VM1, Zenith and Maureen Bosetti, Chief Investment Officer, Initiative, which is Magna’s sister IPG company. Once again, Tim Hanlon will moderate the discussion which will examine the dynamics of budgets are being allocated between TV and video.

The exciting program will feature 13 sessions spanning all the hottest industry topics. Over 30 executives are already confirmed to speak, from industry leaders like A+E Networks, American Express, Bloomberg Media, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others.

Last year's Ad Summit drew over 450 attendees and I expect similar attendance this year too, so register early to reserve your place!

Many thanks to the 15 industry-leading companies on board so far as sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partner Roku.

Learn more and register now!

A reminder that early bird discounted registration is available for the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. All early bird registrants will be entered to win a 55-inch TCL 4K Roku TV, generously provided by Roku.

Our overarching theme this year will be the ongoing convergence between TV and online video advertising. So far, over 25 executives are on board to speak at the Ad Summit, from industry leaders like A+E Networks, American Express, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, The Washington Post, The Weather Company, Whistle Sports, Zenith Optimedia and many others.

I’m thrilled that Marc Debevoise, EVP/GM, CBS Digital Media at CBS Interactive will be our morning keynote guest. I will be interviewing Marc about CBS’s digital strategy, including initiatives like CBS All Access, CBSN its live-streaming news channel, Super Bowl streaming, monetization strategies, mobile distribution along with larger industry trends.

The packed program will feature 13 sessions focused on the convergence of TV and video advertising from both a strategic and operational perspective, mobile video, how TV networks are succeeding in the digital era, multi-platform campaigns and connected TVs, the critical role of data, the NewFronts/Upfronts, succeeding in the platform economy and lots more.

The Ad Summit will again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 450 attendees and featured 50+ speakers.

There are 15 industry-leading companies on board so far as sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partner Roku. As always, I’m extremely grateful for our partners’ generous support!

Learn more and register now!

The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which VideoNuze is producing, is now complete and features 50 speakers participating on 14 different sessions.

Our day 1 keynote speaker is Neal Mohan, YouTube’s Chief Product Officer and SVP, Google, who will discuss the company’s future in virtual reality, mobile and putting content in context. Our day 2 keynote is Michael Paull, VP, Digital Video at Amazon, who I will interview about the company’s video strategy, OTT industry trends and its recently launched Streaming Partners Program.

In addition to these 2 sessions, we’ll have new research presented by Brett Sappington of Parks Associates on OTT adoption and churn and Howard Horowitz of Horowitz Research on the role of broadcast content in today’s multi-platform environment.

And we have dozens of other speakers from companies including Adobe, Akamai, AOL, BBC Digital, Brightcove, CBS Interactive, Comcast, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo, Whistle Sports and more.

It promises to be an action-packed program covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!

Early bird discounted registration is now open for the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. This year’s Ad Summit moves to a new location, the beautiful Westin New York at Times Square.

The unifying theme of this year’s Ad Summit is the ongoing convergence between online video and TV advertising. We’ll be exploring this and other critical industry topics through a mix of keynotes, fireside chats, panel discussions and research presentations. Detailed program info will be posted soon.

Over the past 5 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit was our biggest yet, with over 450 attendees and 55 executive speakers. Given everything going on in the industry, I’m confident this year’s Ad Summit will once again be a must-attend event.

I'm thrilled to have 8 fantastic companies on board as initial sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach and Verizon Digital Media Services, Headline Partners FreeWheel and JW Player, and Branding Partner VertaMedia. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which I’m producing, is coming together well, with 35+ speakers now on board from companies such as Adobe, Akamai, AOL, Brightcove, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo and Whistle Sports.

We’ll have 14 sessions over the two days, including keynotes, research presentations, fireside chats and panel discussions, covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!

It’s shaping up as another incredibly exciting year for online video, and I’m delighted to share VideoNuze’s 2016 events calendar today. 2015 was a breakout year for VideoNuze’s events, with record attendance of 450+ executives at our 5th annual VideoNuze Online Video Advertising Summit in June, our inaugural SHIFT // Programmatic Video & TV Advertising Summit in December, and our first NABShow Online Video Conference in Las Vegas in April. Building on their success, all of these events will be back in 2016.

Our flagship event in 216 will be the 6th annual VideoNuze Online Video Advertising Summit, which will be Tuesday, June 14th at the Westin New York at Times Square in NYC. With U.S. online video ad spending in 2016 approaching $10 billion according to eMarketer, and viewers’ behaviors rapidly changing, advertisers and content providers are avidly embracing online video. But online video advertising is complex and chaotic and so once again the Ad Summit will bring together 50+ industry executive speakers in a meticulously curated program that maximizes learning. Combined with top-notch networking, the Ad Summit will again be a must-attend event.

Programmatic video & TV are expected to be a bigger part of the advertising landscape in 2016, and the 2nd annual SHIFT // 2016 (tentatively on Tuesday, December 6th in NYC) will again be the most comprehensive conference focusing on these important trends. Following on the success of the SHIFT // 2015 event, which drew 380+ attendees, SHIFT // 2016 promises in-depth sessions on all of the key drivers of programmatic video & TV. For anyone with a stake in the success of programmatic video & TV, SHIFT // 2016 will be an superior day of learning and networking.

Finally, kicking off the year will be the 2nd annual NABShow Online Video Conference (OVC), again produced and hosted by VideoNuze. Recognizing the growing importance of online video, the 2-day OVC on April 18 and 19 in Las Vegas, will be a marquee event at NABShow. It will feature two of the show’s Super Sessions, plus a dozen other sessions focusing on all the most important industry trends such as mobile, connected TVs, online originals, SVOD, live streaming sports, branded content and much more.

For more information about all of the events, including sponsorships and speaking, please contact me. I look forward to seeing you at VideoNuze events in 2016 and learning together.

We had a jam-packed day at SHIFT // 2015 Programmatic Video & TV Ad Summit today, with 50+ industry leaders speaking on 14 sessions. There were tons of insights shared about what programmatic does and doesn’t mean for video & TV, with more than a few speakers saying they strongly dislike the term “programmatic” even being used in this context!

Our 2 keynotes guests, Donna Speciale, President of Turner Ad Sales, who was interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who was interviewed by Michael Kassan, Chairman and CEO, MediaLink, totally hit it out of the park with their incisiveness and candor.

Many thanks to all of our speakers, our 18 sponsors and the hundreds of industry colleagues who attended.

I’ll have many more takeaways to share about SHIFT in the coming days and will also be posting all of the session videos on VideoNuze. There are also lots of tweets at #ShiftVideo2015!

The SHIFT // 2015 Programmatic Video & TV Ad Summit is tomorrow, Tuesday, December 1st in NYC. If you've been on the fence about whether to attend, this is your last chance to decide. Here's are some incentives:

Over 50 industry leaders will be speaking on 14 sessions. Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Media, Business Insider, Fox Networks, Havas Media, Trilia/Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Our 2 fantastic keynote guests are Donna Speciale, President of Turner Broadcasting Ad Sales, who will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who will be interviewed by Michael Kassan, Chairman and CEO, MediaLink.

Over 450 industry colleagues are registered, guaranteeing a premier day of networking and learning.

A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

The program is now locked down for the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC, with over 50 industry leaders speaking on 14 sessions. A ton of work has gone into developing the program, and I’m confident it will be the highest impact conference of the year focused on programmatic video & TV.

Speakers represent the full ecosystem, including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

I’m also pleased to share that Lior Manor, an internationally-recognized mentalist, will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also be on stage briefly in the afternoon which will spice things up. He’s an incredible entertainer and will add a fun element to SHIFT.

Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

Today is the last day to get discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

SHIFT will feature 45+ industry leaders from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi, Xaxis and others. Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest, discussing the company’s data and audience-based buying initiatives.

Please join us for this must-attend day of learning and networking!

Learn more and register now!

Reminder that there’s just 1 week left to take advantage of discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

There are now over 40 industry leaders scheduled to speak at SHIFT from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi and Xaxis, with others to be announced shortly. We’re privileged to have Donna Speciale, President of Turner Broadcasting Ad Sales, as our keynote guest, discussing the company’s data and audience-based buying initiatives.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

I’m excited to share that Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest at the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC.

Donna will be interviewed on the topic of “How TV Networks Can Capitalize on Programmatic.” Since TV networks have the most valuable ad inventory, programmatic represents a unique opportunity, especially as consumption of TV programs goes multi-screen. TV networks must balance programmatic innovation with the benefits of the traditional direct sales model. Turner has been aggressively building out its data capabilities to drive further value from its premium content.

Donna’s session will be one of the highlights of a jam-packed day of sessions meant to demystify programmatic video & TV and accelerate its adoption. Over 30 industry leaders, all with direct experience with programmatic video & TV, are set to speak, representing companies including ABC, Altitude Digital, AMC Networks, Assembly, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, Viacom, Videology, VivaKi, Xaxis and others.

Remember - all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

The program and initial group of speakers for the Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit in NYC are now available on the SHIFT web site. The program includes 14 sessions that cover all angles of programmatic video & TV. The goal is to help attendees understand what’s driving programmatic video & TV’s rapid growth, benefit from the insights/lessons industry leaders have with programmatic video & TV and learn about the key remaining challenges.

Overall, SHIFT is focused on accelerating the growth and success of programmatic video & TV, to help everyone in the ecosystem. Our initial group of speakers come from leading advertisers, agencies, content providers/publishers and technology providers, including ABC, Altitude Digital, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, MediaVest, Operative, Razorfish, Roku, SpotX, The Weather Company, Videology and Xaxis, with many others to be announced shortly.

There’s a ton of excitement around programmatic and the big impact it’s poised to have on video and TV advertising. Just yesterday I posted on eMarketer’s new forecast that 65%, or $7.4 billion, of online video ad spending will be transacted programmatically by 2017. But to reach that point, there needs to be a much clearer understanding of programmatic’s benefits and how to implement it. My goal is for SHIFT to meaningfully contribute to all of this.

Reminder that all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

Learn more and register now!