Posts for 'Events'

Here’s another great incentive to register early for SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC: all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. And remember, startups and students can register for the reduced $195 ticket.

Roku is also on board as a Branding Partner for SHIFT // 2015 and will be demonstrating its product line in the exhibit area. I’m also pleased to announce that TubeMogul has come on as a Premier Partner and Beachfront Media has come on a Headline Partner. There are now 13 sponsors for SHIFT // 2015, including Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). I’m hugely grateful for their support of the inaugural SHIFT // 2015.

Programmatic video & TV were a recurring theme at many of the sessions I attended at Advertising Week in NYC this week. A lot of the discussion focused on automation and data benefits. Data was a particular focus in light of all the buzz around ad-blocking and the need to make advertising more relevant so that it is more acceptable to viewers. This week Magna Global also released an updated forecast that programmatic will grow from an estimated 26% of global desktop and mobile video in 2015, to 55% by 2019.

Keep an eye on the SHIFT // 2015 web site for more updates on the program and initial group of speakers. SHIFT // 2015 will be a premier day of learning and networking for anyone with a stake in programmatic video & TV. I hope you’ll join us on December 1st!

Register now and save!

Ten industry-leading companies are on board as the initial sponsors of the inaugural SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC.

The group includes Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). Each of these companies is making important contributions to the programmatic video and TV advertising ecosystem and I’m gratified that they’ve chosen to support SHIFT // 2015. There are additional charter sponsorship opportunities available; please contact me if you’d like to learn more.

In addition to the sponsors, the program for SHIFT // 2015 is coming together well, focusing on the most important topics in programmatic video and TV advertising. As with all VideoNuze events, we’ll have experienced industry executives sharing actionable insights and data which attendees can use in their own roles. I expect to share more details about the program in the next couple of weeks.

Programmatic video and TV are among the most important trends in the video advertising industry, with billions of dollars of spending already shifting. Going forward, eMarketer forecasts at least $4 billion, or nearly 40%, of U.S. online video ad spending will be done programmatically in 2016. And earlier this week, IHS and SpotX forecast that by 2020, 2 billion euros, or over half of all online video ad spending in Europe, will be done programmatically.

But it’s still early days for programmatic video and TV, with a complicated ecosystem and several key challenges. That’s where SHIFT // 2015 comes in - providing a laser-focused day of learning and networking for buy-side, sell-side and technology providers to help accelerate the adoption and success of programmatic video and TV.  If your company has a stake in programmatic video and TV, then attending SHIFT // 2015 will be time well spent.

Early bird discounted tickets are now available. I hope you’ll join us on December 1st!

REGISTER NOW AND SAVE!

I’m excited to announce our next VideoNuze conference: SHIFT // 2015 Programmatic Video & TV Advertising Summit, which will be on Tuesday, December 1st in NYC at the Time-Life Conference Center.

SHIFT // 2015 is an immersive new one-day conference which will bring together senior industry leaders and influencers who have a stake in the success of programmatic video & TV advertising. SHIFT // 2015 is the first conference laser-focused on programmatic video & TV advertising, which eMarketer forecasts will account for almost $4 billion, or approximately 40%, of online video ad spending in 2016, up from just $190 million in 2013.

As VideoNuze readers know, I’ve written extensively about how video viewers are fragmenting across countless devices, services and platforms, which has in turn created unprecedented challenges for advertisers and content providers. As David Cohen, UniversalMcCann’s Chief Investment Officer said in his keynote interview with me at this past’s June’s Video Ad Summit, re-aggregating target audiences and delivering the right video ads - efficiently and at scale - have become the media industry’s top priority (last week’s market meltdown in media stocks underscored its urgency).

This is why programmatic video & TV advertising has such huge potential - offering the ability to shift (hence the conference name!) to an automated, data-driven and flexible approach. Programmatic enables ad buyers to target and reach their audiences wherever they watch video, and content publishers to recognize the full value of their inventory.  

Despite this potential, it is still early days for programmatic video and even earlier days for programmatic and cross-screen TV. For many industry executives, programmatic’s complex ecosystem and “alphabet soup” of participants is difficult to understand. Questions about viewability, channel conflicts, pricing integrity, measurement, attribution, etc. swirl. As a result, there’s still caution around programmatic video & TV.

By comprehensively addressing these and other key topics, I’m confident SHIFT / 2015 will create new value for market participants. The SHIFT // 2015 program will focus on the most critical aspects of programmatic video & TV advertising, with experienced industry executives delivering actionable insights and data that help attendees to be smarter and more productive back at the office. SHIFT // 2015 will pick up on important themes raised on our programmatic sessions at the Ad Summit, which drew 450+ attendees and featured 55 speakers.

I’ve spent a lot of time over the past couple of months talking to industry colleagues about the opportunity for SHIFT // 2015 and have been hugely gratified by the response. I’m very aware of the proliferation of conferences and believe SHIFT // 2015 is differentiated by its deep-dive focus on programmatic video & TV.

I’ve set the bar high for SHIFT // 2015 to be a must-attend day for executives at publishers, distributors, agencies, advertisers, trading desks, networks/exchanges, technology providers/platforms, research and investment firms, journalists and anyone else seeking to learn more about programmatic video & TV and accelerate its success.

SHIFT // 2015 is an important new initiative for VideoNuze which will build off momentum from our many prior Video Ad Summits and VideoSchmoozes. Early bird discounted tickets are now available as are discounted charter sponsorships (contact me to learn more). I’m excited to share a lot more about SHIFT // 2015 in the coming months and I welcome your input. I hope you’ll join us on December 1st!

Neeraj Khemlani, co-president of Hearst Entertainment & Syndication shared his insights on the new video landscape and how to succeed in it during his keynote interview with me at the recent Video Ad Summit. Neeraj has a great perspective on the topic given his role at Hearst and the company’s investments in video leaders like AwesomenessTV, Roku, BuzzFeed, Vice and others.

Neeraj sees this as a time of huge experimentation, with Hearst looking to place bets on brands that will resonate with younger audiences. The key here is for talent to be authentic and build their audiences. When this happens, they’re “earning” their distribution organically, rather than trying to establish it formally as in traditional media distribution models. That’s a huge shift.

Among other topics, Neeraj discusses “CosmoBody,” the company’s new SVOD service and why it’s ad-free, why news is a perfect fit for video and mobile, why having a strong editorial point of view is critical, how Facebook is changing video viewing and lots more.

Watch the interview now (33 minutes, 51 seconds)

One of the highlights of the recent Video Ad Summit was the keynote conversation with David Cohen, Chief Investment Officer at Universal McCann. David is one of the foremost digital thought-leaders in the advertising industry and oversees billions of dollars of client spending.

In the interview with me, David shared his insights across a range of topics, including how the proliferation of platforms and data is driving a much more complicated landscape, exponentially multiplying how to connect with audiences. David sees the big challenge as re-aggregating today’s fragmented audiences so advertisers can deliver messages at scale.

David says there’s no silver bullet for addressing this, but believes data and measurement are the key pathways. With advertisers demanding more flexibility, David sees the TV upfront process as becoming antiquated, with spending shifting to routes that require lower initial commitments and more room to adapt. He says there’s no “must-buy” in TV any longer, with many digital alternatives now available.

In the interview David also touches on video pricing, how measurement challenges are holding back spending, why SVOD is driving declines in linear TV ratings, why pay-TV unbundling is coming, millennials’ expectations, how programmatic is impacting cross-channel video advertising, why lack of premium inventory continues to be a challenge for online video, how UM’s own measurement solution works and how it’s organizing itself to devote more resources to campaign optimization.

We wrap up with David sharing his thoughts on 4 major video providers and what’s ahead in the next 12 months.

Watch the interview now (37 minutes, 45 seconds)

The 5th annual VideoNuze Online Video Ad Summit is tomorrow, Tuesday, June 16th in NYC. So if you've been on the fence about whether to attend, this is your last chance to decide. Here's are some inducements:

- 55 industry executives will be speaking on 13 different sessions covering the most relevant topics in online video, including TV/Video advertising convergence, mobile video advertising, YouTube, Programmatic from the buy and sell sides, how brands and content providers are modernizing their business approaches for the online video era, viewability, innovation, connected TVs and much more.

- Our 2 fantastic keynote guests are David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content in interviews with me.

- Over 500 industry colleagues are registered, guaranteeing a premier day of networking, as well as learning.

- Cocktails on the terrace, on what will be a beautiful summer evening (fingers crossed!).

What else can I tell you?

Join us!

Register now!

The full program for the June 16th VideoNuze Online Video Advertising Summit in NYC is now complete, with 54 industry leaders set to appear on 13 different sessions that will cover all of the hottest online video ad industry topics (see full program here). If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

With over 350 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants come from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others.

Headlining the event are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

Executives from ABC, Bonnier, CBS Interactive, Conde Nast, Defy Media, Digitas, Google, Heineken USA, Hulu, MEC Nielsen, Puma, Reuters, Roku, Starcom, Turner, Viacom, Xaxis, Zenith Optimedia will also be on stage, along with dozens of others.

The Video Ad Summit is generously supported by 21 sponsors, including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku, Tremor Video and VertaMedia.

Learn more and register now!

Over 50 industry executives will be speaking on 13 different sessions at the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC, promising a premier day of learning for anyone with a stake in the booming business of online video advertising.

Headlining the event are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

Other speakers recently added include David Morris (Chief Revenue Officer, CBS Interactive), Hermann Hassenstein (Global Head of Marketing Planning, Puma), Rachel Pasqua (Head of Mobility, MEC North America), Stephano Kim (SVP, Ad Operations and Chief Data Strategist, Turner), Sean Muller (CEO and founder, iSpot.tv) and Jonah Goodhart (CEO, Moat), among others. I'm also delighted that The Wall Street Journal's Mike Shields and AdAge's Michael Sebastian, 2 of the savviest industry observers around, will each be moderating a session.

The Video Ad Summit is generously supported by 21 sponsors, including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku, Tremor Video and VertaMedia.

Learn more and register now!

Today is the last day to save $100 on tickets to the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. As a bonus, all early bird registrants will also be entered to win a 55-inch TCL Roku TV.

This year's program is the best one yet, packed with C-level executive speakers from agencies, content providers and technology companies. Headlining the day are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

The program also features over 35 executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, MEC, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and others, on a dozen sessions throughout the day.

Hundreds of industry colleagues will be attending, promising an action-packed day of learning and networking.

Huge thanks to our 20 sponsors, all of whom will have executives attending: Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku and Tremor Video.

Register now and save!

Early bird discounted registration ends this Friday for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL Roku TV.

Our top-notch program includes keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, plus 35 executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, MEC, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and many more.

The Ad Summit is generously supported by 19  industry leaders including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, Roku and Tremor Video.

Don't delay - register now and save!

I'm thrilled to announce that Universal McCann Chief Investment Officer David Cohen will be the morning keynote guest at the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC. One of the industry's foremost innovators, David will participate in a interview with me titled "The Future of Video Advertising," in which he'll share insights on how unprecedented forces are impacting video advertising and who the ultimate winners will be in the fast-evolving landscape.

In addition, our afternoon keynote guest is Neeraj Khemlani, Co-President of Hearst Entertainment & Syndication and President, Hearst Digital Studios. Neeraj will participate in a conversation with me, titled "The Future of Video Content Providers," in which he'll explain how established media companies are transforming themselves for the online video era and new entrants are gaining audience momentum. Neeraj will also provide insight into Hearst's key video initiatives including investments in Vice, AwesomenessTV, BuzzFeed, Roku and others.

David and Neeraj are part of an all-star group of over 35 industry executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and many more who will be participating in this premier day of learning and networking!

Early bird, discounted registration expires THIS Friday, May 22nd, so don't delay. Register now to save and to win a 55-inch TCL Roku TV!

Learn more and register now!

Don't miss out on a chance to win a 55-inch TCL Roku TV by registering early for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC.

Yesterday's Verizon-AOL deal was yet another reminder of how online video advertising and the ad tech that supports it have moved to center stage in the media industry. To learn more about why, our Video Ad Summit sessions will cover the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation.

The program features key industry thought-leaders like Kris Magel (Chief Investment Officer, Initiative), Adam Shlachter (Chief Investment Officer, Digitas), Julian Zilberbrand (EVP, Zenith Optimedia), Jackie Kulesza (EVP, Starcom), Neeraj Khemlani (Co-President, Hearst Entertainment & Syndication), Ron Amram (Sr. Media Director, Heineken), Mike Berkley (Head of Product, Viacom), plus many more.

If you need to understand what's really happening with online video advertising then the Ad Summit will be a must-attend day of learning and networking with executives from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

Learn more and register now!

Reminder that all early bird registrants for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC will be entered to win a 55-inch TCL Roku TV, generously provided by Roku.

The Ad Summit program features leading executives such as Kris Magel (Chief Investment Officer, Initiative), Adam Shlachter (Chief Investment Officer, Digitas), Julian Zilberbrand (EVP, Zenith Optimedia), Jackie Kulesza (EVP, Starcom), Neeraj Khemlani (Co-President, Hearst Entertainment & Syndication), Ron Amram (Sr. Media Director, Heineken), Mike Berkley (Head of Product, Viacom), plus many more.

The program includes 14 sessions on the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation.

The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

Learn more and register now!

The initial program for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC is now set.  

I'm thrilled that Neeraj Khemlani, Co-President of Hearst Entertainment & Syndication and President, Hearst Digital Studios, will be our keynote guest. I will be interviewing Neeraj about critical industry trends, how established media companies are positioning themselves for the online video era and how viewers' behavior is impacting advertising. Plus, we'll discuss Hearst's investments in Vice, AwesomenessTV, BuzzFeed, Roku and others.

So far, 26 executive speakers are on board, from industry leaders like Bonnier, Conde Nast, Digitas, Heineken USA, MediaVest, Reuters TV, Roku, Starcom, Viacom, Zenith OptiMedia and many others.

The jam-packed program will feature 14 sessions on the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation.

The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

Discounted, early bird registration is open, and a reminder that all early bird registrants will be entered to win a 55-inch TCL Roku TV, generously provided by Roku.

Learn more and register now!

A reminder that early bird discounted registration is open for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. All early bird registrants will be entered to win a 55-inch TCL Roku TV, graciously provided by Roku.

There is a ton going on in online video advertising, and the Ad Summit will dive deeply into all of the hottest topics such as programmatic, viewability, convergence, mobile, branded entertainment, innovation and much more. The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees, featuring 40+ speakers.

There are 10 terrific industry-leading companies on board so far as sponsors, including Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, LiveRail/Facebook, Ooyala, Teads.tv and TubeMogul plus Branding Partners Brightcove and Roku. I'm grateful for their generous support!

Learn more and register now!

Early bird discounted registration is now open for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. As an extra incentive, one early bird registrant will win a 55-inch TCL Roku TV, graciously provided by Roku.

The Ad Summit will once again be a premier day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees, featuring 40+ speakers. This year's event will be at a new venue, the Time-Life Building's spacious 8th floor conference center. Detailed program info will be posted soon.

I'm thrilled to have 9 fantastic companies on board as initial sponsors, including Premier Partners FreeWheel and Pixability, Headline Partners Altitude Digital, LiveRail/Facebook, Ooyala, Teads.tv and TubeMogul plus Branding Partners Brightcove and Roku. All of these companies are key players in the online video advertising ecosystem and I'm honored they've decided to be a part of the Ad Summit.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

Please save the date for the 5th annual VideoNuze Online Video Advertising Summit, on Tuesday, June 16th, in NYC.

Online video advertising is booming, and the Video Ad Summit has become the industry's top event for learning and networking. Over 425 decision-makers at agencies, brands, content providers, technology companies and others in the video ecosystem attended last year's Video Ad Summit which featured 18 sessions and 45 speakers. In addition, 18 of the industry's leading companies sponsored last year's event.

With all of the industry's growth, I expect the 2015 event to be even bigger - jam-packed with thought-leader keynotes, panel discussions, fireside chats, presentations and tech demonstrations. Not only will we dig into the big opportunities, but we'll also have candid sessions on key challenges such as viewability, fraud, measurement and ROI. As always, you can expect a high-impact full-day program.

The Video Ad Summit is moving to a more spacious venue in 2015 as well - the Time-Life Building's 8th floor conference center, conveniently located in midtown at 6th Avenue and 51st Street. Assuming the weather cooperates, we'll have lunch and cocktails outside on the terrace.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me!

This has been a significant year for TV Everywhere growth and no question, live sports has been the biggest driver. At the recent VideoSchmooze, one of our sessions explored how sports is playing a pivotal role in introducing TV Everywhere to millions of viewers and in turn, is creating a path to using TVE for entertainment programming as well.

The session featured Brian Dutt (FreeWheel), Vito Forlenza (Comcast), Dina Juliano (NBCU) and Clark Pierce (FOX Sports), with Colin Dixon (nScreenMedia) moderating.

The full session video is included below.

Watch the video

Tomorrow is the next VideoSchmooze: Online Video Leadership Forum in NYC. There's still time to join over 250 industry executives who are registered to attend this premier morning of learning and networking. Continental breakfast will be available at 7:30am, with the program running from 8:30am to 12:30pm. Individual tickets are $135, with 5-packs for $575 and 10-packs for $1,000

Among the many highlights of the program is the opening session, "Myths vs. Realities: Understanding Video's Unprecedented Changes." It will feature Nielsen's SVP, Client Insights, Dounia Turrill, who oversees the firm's Total Audience report, the Q3 '14 version of which was released this morning. Dounia will be sharing key insights from the report, and in particular will discuss SVOD viewing as a substitute for linear TV viewing, a topic which has been very much in the news recently.

Bruce Leichtman, president and principal analyst at Leichtman Research Group will also be on the opening session, which I'll be moderating. Bruce will be discussing his firm's primary research around cord-cutting, cord-nevering and OTT adoption, among other topics.

Thanks to VideoSchmooze's Lead sponsors Brightcove and Kaltura, plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

I hope you'll join us tomorrow morning!

REGISTER NOW!