Posts for 'Advertising'

Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.

Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.

Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.

Enjoy!

[VIDEO] Why Brand Suitability Matters to Connected TV

[VIDEO] Exploring Identity Management and Measurement in CTV

[VIDEO] How Connected TV is Driving Change in the TV Industry

[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

[VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Why Brand Suitability Matters to Connected TV
A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

Colleen Durkin - SVP, Integrated Investment, Assembly
Joshua Lowcock – Global Chief Media Officer, UM
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
David George - CEO, Pixability (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Exploring Identity Management and Measurement in CTV
How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.

Cara Lewis – U.S. Chief Investment Officer, dentsu
John Nardone – President, Mediaocean
Marilois Snowman –  CEO, Founder, Mediastruction
Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

How Connected TV is Driving Change in the TV Industry
Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.

Tamara Alesi – CEO, Mediaplus Group
Amit Chaturvedi – COO, DeepIntent
David Chu – EVP and GM, Cinedigm Networks
Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Succeeding at the Intersection of DE&I and Brand Suitability
DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.

Meredith Brace – Chief Marketing Officer, Samba TV
Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
 
Best Practices for Brand Suitability in Multi-Platform Advertising
Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?

Joe Barone – Managing Partner, Brand Safety Americas, GroupM
Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
Meg Runeari – Chief Experience Officer, Teads
Eric John – VP, Media Center, IAB (moderator)

Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some of the key highlights from the afternoon, including the session Colin moderated.

Speakers are optimistic about CTV for many reasons, despite economic uncertainty. However, throughout the afternoon many noted challenges in transparency, frequency management, fragmentation and measurement. Speakers shared their thoughts on what’s being done, and still needs to be done, to address these challenges.

Consistent with the conference’s theme, there was a lot of focus on how advertisers and agencies are thinking about brand suitability and also what initiatives they’re pursuing to promote DE&I within their organizations and the work they do. I’ll be posting all of the session videos early next week on VideoNuze for on-demand viewing.

Listen to the podcast (32 minutes, 23 seconds)

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This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Roku’s Q3 ’22 results which were reported earlier this week. The company had a pretty strong quarter, adding 2.3 million active accounts to reach 65.4 million. Platform revenue, which includes advertising, increased 15% to $670 million. And streaming hours increased by 1.1 billion to 21.9 billion from Q2 ’22.

While the Q3 results showed strong resiliency for Roku, company executives were less upbeat on the earnings call about Q4. While noting that the Q4 holiday season is typically the strongest period for most companies, including Roku, executives expect this year to be different. Roku has already observed a decline in “pretty much every vertical” category of advertisers due to uncertainty about an upcoming recession and is also worried about the impact of inflation on consumer spending, which hurts its device sales.

However Roku continues to benefit from the shift in ad spending from linear to CTV, its international and original programming expansion and a new set of smart home products.

Listen to the podcast (23 minutes, 48 seconds)

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This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss the intensifying competition among TV operating systems and in particular why two large TV manufacturers - Samsung and LG - are licensing their TV operating systems to smaller competitors. Earlier this week Samsung announced deals with three manufacturers to license its Tizen OS.

Given the competition, it appears that the primary monetization opportunity is through wider distribution of their respective content services, Samsung TV Plus and LG Channels, to gain more advertising revenue. But as we discuss there are likely other motivations as well.

Listen to the podcast (24 minutes, 9 seconds)

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Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.

Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.

Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.

Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.

More information on the program and speakers coming soon.

COMPLIMENTARY SIGN UP NOW!

Connected TV’s share of ad impressions remained strong in Q2 2022, according to new data released by Extreme Reach. CTV accounted for 38% of ad impressions the company served which was comparable to Q1 2022 and up from 35% in Q2 2021. CTV has had the largest share of impressions vs. other devices for 17 straight quarters.

Extreme Reach highlighted that for advertisers who use CTV, they tend to lean into it. In Q2, of the advertisers using CTV, three quarters of them allocated 50% or more of their impression volume to CTV. Of these advertisers, 36% allocated more than 80% of their impressions to CTV.

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This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.

Listen to the podcast (25 minutes, 59 seconds)

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Pixability has announced that it has become a member of the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers (WFA). Pixability will help create contextual, brand safety and suitability guidelines for the ad industry, building on an existing collaboration to educate the market and create more transparency about harmful content.

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I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions

Here are the session videos from the first day (June 14th)
Here are the session videos from the second day (June 15th)

The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.

The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.  

Thank you to all of the speakers for sharing their time and insights!

Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

CTV Innovation – What to Watch
Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
Michael Tuminello – VP, Strategy, Mediaocean
David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
Danielle DeLauro – EVP, VAB (moderator)
 

New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

Jessica Hogue – GM, Measurement and Industries, Innovid
Megan Matlock – AVP, Media Strategy, AT&T
Brian West – SVP, Data and Measurement Strategy, NBCUniversal
Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
Jon Watts – Managing Director, CIMM (moderator)
 

Transitioning from Linear TV to Streaming
The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

Stacie Danzis – SVP, Digital Media Sales, A+E Networks
Travis Hockersmith – VP, Platform+, VIZIO
Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
Marni Rommel – VP, Business Development, Beachfront Media
Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
 

Exploring Connected TV’s Continued Growth
Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

Bruce Leichtman – President, Leichtman Research Group (presenter)

Extreme Reach’s CTO and Co-Founder Dan Brackett discusses the similarities between CTV and TV, why the execution side of advertising needs to be more unified, and a new report on CTV usage the company just released, among other topics in the interview below. Extreme Reach is a creative logistics company  streamlining the creative supply chain in TV/CTV advertising.

Hear more details from Dan at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th, on the session “Future of CTV and TV" with executives from fuboTV, Index Exchange, PHD and Samsung.

Registration is complimentary!

Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.

Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.