Posts for 'Advertising'

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the NewFronts presentations this week. Connected TV, original shows, audience targeting and shopability were at the forefront. We also touch on Roku’s recent results.

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A reminder that complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. All attendees will be entered to win two Smart Soundbars, generously provided by Roku.

I’ll be posting the program soon, and with 25 speakers on board, the CTV Ad Summit promises to be a premier day of learning. Senior executives at ad buyers, content providers and technology companies will share their insights. Attendees will learn how to succeed as the world moves to a CTV/streaming-first approach. 

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

At NBCUniversal’s One22 developer conference this week, ShoppableTV was one of the innovative ad experiences showcased. ShoppableTV allows viewers to buy products while they’re watching TV. In this week’s podcast Colin and I discuss ShoppableTV’s opportunity and what the potential challenges are.

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Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.

Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.

The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.

The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.

Five leading OTT services - Hulu, Peacock, Discovery+, HBO Max and Paramount+ - generated $1.3 billion in 2021 ad spending, according to MediaRadar, an ad intelligence platform.

MediaRadar also found that 5,530 advertisers ran ads on the 5 services and it calculates that spending on these streaming services accounts for just 3% of total digital ad spending per month.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

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Comcast Advertising will license aggregated viewership data from its devices to VideoAmp, the companies announced today. VideoAmp will incorporate the data into its cross-platform measurement solution which spans and de-duplicates set-top box and SmartTV data sets.

The deal is the latest industry move to innovate measurement and develop alternative currencies to Nielsen heading into the upfronts. The rise of streaming, VOD, CTV and direct-to-consumer businesses along with the desire to compete more effectively with digital alternatives have compelled the industry to develop more audience-based measurement approaches.

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Tubi streamed 3.6 billion hours in 2021, a 40% increase over 2020, with 56% of its viewers unreachable by advertisers through linear TV and 27% of them unreachable through other free AVOD services. 71% of Tubi’s viewers don’t subscribe to a pay-TV services. Tubi’s median viewer age is 39 years old, 16 years younger than non-streamers, with 2 out of 3 viewers age 18-54 years old.

All of the data is from Tubi’s newly released report, “The Stream: 2022 Audience Insights for Brands” which explains key trends in consumer behavior with streaming and the impact that ad-supported streaming is having. The report draws research from multiple third-party sources, proprietary Tubi data and results of a survey of 6,000+ consumers fielded by MarketCast. The report highlights the value of AVOD for advertisers and how it complements linear TV.

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Buy-side ad management platform Innovid has announced it will acquire TVSquared, a measurement platform for linear, connected TV and addressable TV. The deal’s value is $160 million, including $100 million cash and the remainder in stock. The companies said that TVSquared had 2021 estimated revenue of $20-22 million, meaning the Innovid is paying about 8 times revenue. The deal is expected to close in Q2.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Google reported another strong quarter of advertising revenue for YouTube in Q4 ’21, up 25% to over $8.6 billion. For the entire year YouTube ad revenue was nearly $29 billion. Add in subscription fees from YouTube and YouTube Premium and the company’s total revenue in 2021 was likely in the $35 billion range.

Colin and I discuss the details. Colin also shares new data from Conviva highlighting Roku’s viewership advantage vs. all other streaming devices.

Listen to the podcast (24 minutes, 47 seconds)

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A new study from Giraffe Insights and Precise.TV of kids aged 2-12 in the U.S. and U.K. has found that ads on YouTube have twice the level of recall compared to any other platform. In Q4 ’21, 73% of the kids in the survey group said they recalled seeing an ad on YouTube, vs. 33% on broadcast TV and 32% on VOD. TV clips, edutainment and gaming were the three specific types of content on YouTube being watched most often.

Beyond recall, ads on YouTube are driving higher purchase levels. The study found that in Q4 ’21, 39% of kids surveyed cited YouTube as the place they saw an ad for the last thing they asked their parents to buy. That was 3x higher than the 12% who cited broadcast TV. No other platform was above 9%.

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Last week was VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual, which featured 28 senior executives speaking on 9 sessions across two afternoons.

Below are links to all of the session videos for on-demand viewing, grouped by afternoon. When you click through to the session link you'll find the session description and list of participants, along with the video itself.

Enjoy!

January 26, 2022 sessions

[VIDEO] GroupM’s Global and CTV Advertising Outlook
[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
[VIDEO] How Programmatic Will Power CTV Advertising in 2022
[VIDEO] Clarifying the C in CTV
[VIDEO] Buy Side Perspectives: Capitalizing on CTV’s Potential


January 27, 2022 sessions

[VIDEO] Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025
[VIDEO] CTV’s Innovative Future
[VIDEO] Publishers’ Perspectives: How to Win in the Connected Living Room
[VIDEO] TV and Digital Media in 2022 and Beyond

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025

Learn all the details of eMarketer’s forecast of $34.5 billion in CTV ad revenue by 2025.

- Ross Benes – Senior Analyst, eMarketer (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

CTV’s Innovative Future
Continuous innovation has been at the heart of CTV’s success, creating better user and advertiser experiences than traditional TV. Learn what’s ahead for CTV’s innovative future and what it means to your success.

- Tal Chalozin – Co-founder and CTO, Innovid
- Melissa Grady Dias – Global Chief Marketing Officer, Cadillac
- Eric John – VP, Media Center, IAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Publishers’ Perspectives: How to Win in the Connected Living Room
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?

- Rob Christensen - VP, Advanced TV, Vevo
- Daniel Church – Head of Advanced TV Product, Beachfront Media
- Tyler Fitch – SVP, Advanced TV and Partnerships, Tubi
- Meredith Goldman – VP, Publisher Ad Solutions, Roku
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

TV and Digital Media in 2022 and Beyond
Changing consumer behaviors are continuing to drive the evolution of streaming, digital media and connected devices. What can we expect in 2022 and beyond in TV, digital media, ad-supported and subscription video; live, linear and on-demand; devices and multiplatform; measurement and identity; adtech, innovation and much more.

- Marc DeBevoise – Former Chief Digital Officer, ViacomCBS; Vice Chair & President, Argus Capital
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)