Posts for 'Univision'

The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on best practices for monetizing the cross-platform experience.

Below is the agency session, which includes Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead U.S., Mindshare), with Matt Prohaska (CEO and Principal, Prohaska Consulting) interviewing.

Below is the best practices for monetizing the cross-platform experience session, which includes Jennifer Cohen (SVP, Entertainment Content Partnerships, Ignite, WarnerMedia Ad Sales), Luis de la Parra (SVP, Partner Solutions, Univision), Gila Wilensky (SVP, Media Activation, North America, Essence) with Eric John (Deputy Director, Video, IAB), moderating.

JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being used in part to support Univision’s streaming of the high-profile Copa America Centenario matches this month, including on its mobile apps.

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Univision has launched its ambitious UVideos online and via mobile apps for iOS and Android devices. Announcing UVideos, Univision cited Nielsen research that 60% of  Spanish-speaking Hispanic consumers like to share video clips with friends online, with 60% of them saying they want more Spanish-language digital video.

When visiting UVideos for the first time, Univision has helpfully posted the splash screen below with navigation cues called out to orient new users.

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I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 139th edition of the VideoNuze-TDG Report podcast.

Breaking with tradition, we're posting this week's podcast a day early to share our thoughts on Aereo's big legal victory - the decision by U.S. District Judge Judith Nathan to deny the broadcast networks' request for a preliminary injunction to block Aereo's service. As Colin and I agree, though the broadcasters have promised to pursue an appeal, for now it's a very significant milestone for Aereo, as it validates the company's assertion that the Cablevision precedent should hold.  

Our discussion focuses on the ruling's implications. Certainly it opens up a whole new option for pay-TV operators to avoid paying hundreds of millions in retransmission consent fees by either partnering with Aereo or developing comparable technology (patent issues notwithstanding) to deliver broadcast programs. It also opens up opportunities for OTT providers to potentially beef up their services in partnership with Aereo. While Colin sees Aereo as offering some benefits for the broadcasters, I view the ruling as key setback to their strategy to develop a secondary revenue stream.

The ruling also comes in the context of two other significant developments - the decision by DirecTV to drop Viacom's networks and the news that Netflix's usage surpassed 1 billion hours in June. Both underscore the impact that evolving consumer behaviors are having on the relationship between pay-TV and online video delivery. The Aereo decision scrambles that dynamic even further. No question, we are living in very interesting times.

Listen in to hear all of the details.

Click here to listen to the podcast (23 minutes, 17 seconds)

Click here for previous podcasts

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