Posts for 'Mediaocean'

The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

The Big Picture: Trends and Opportunities in CTV in 2023
Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone. Despite significant economic headwinds, CTV continues to enjoy significant advantages by combining the best of TV advertising’s site, sound and motion, with the best of digital advertising’s targetability, interactivity and optimization. Still, many challenges remain. This session will explore all the most significant factors influencing CTV’s evolution in 2023.

Aaron Goldman - Chief Marketing Officer, Mediaocean
Paul Josephsen – Chief Strategy Officer, WMX Content & Media Division @Warner Music Group
Brian Wieser – Principal, Madison and Wall
Laura Wu – Head of Strategy and Operations, Beachfront
Danielle DeLauro – EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.

- John Nardone – President, Mediaocean (presenter)

Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

John joined Mediaocean as part of its Flashtalking acquisition last summer.  He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs. To learn more, attend John’s full presentation, “Clarifying the C in CTV” at VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual in the afternoon on January 26th. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

Watch the interview!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Closing the Gap Between Verification Technology and CTV
What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.

- Asaf Greiner - GM, Verification, Mediaocean

Watch the session video!

Mediaocean’s GM, Verification Asaf Greiner outlines a new paradigm for CTV advertising transparency in a 10 minute interview with me below. Asaf discusses one of the key issues in verification in CTV today, which is adapting browser-based technologies to CTVs, which of course don’t have browsers. Asaf previews what a modern approach involving industry collaboration would look like, and how higher transparency would be achieved.

Hear Asaf’s full presentation at next week’s CTV Advertising Brand Suitability Summit virtual on November 16th at 3pm. Asaf is one of 32 executives speaking on 10 different sessions across 2 afternoons. Reminder that all paid registrants will be entered to win a 50-inch Roku TV and Streaming Soundbar.

Watch the interview now!

Mediaocean is acquiring Flashtalking, an independent ad-serving and analytics provider. Deal terms were not disclosed but the Wall Street Journal reported the valuation at $500 million. Although Flashtalking offers open web ad serving and dynamic creative optimization (DCO) for the buy side, its fastest-growing business is connected TV ad serving and analytics, Mediaocean’s CMO Aaron Goldman told me in a briefing about the deal.

Aaron noted that CTV is also the fastest-growing part of Mediaocean’s business as well, and that the combined companies will be able to do “ad serving and creative optimization along with audience planning and other workflow for both the buy side and the sell side.” A year ago Mediaocean acquired 4C, giving the company a key role in walled garden ad serving and optimization. Aaron said Flashtalking fills a big remaining gap in its portfolio focused on CTV on the open web for the buy side.

continue reading

Mediaocean’s Chief Product Officer Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world in the 10 minute interview below. Anupam notes the rise of closed ecosystems by different content providers and platforms. Each brings its own first-party data and strong measurement of business outcomes. Mediaocean has been investing in workflows for buyers in an omnichannel world and creating data warehouses for analytics and optimization.

For more in-depth insights, Anupam will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Navigating the Omnichannel World” with executives from NBCUniversal, Publicis Media and the VAB. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

Watch the interview now!

Yesterday I posted the recent Video Ad Summit keynote interview with Brian Lesser, CEO of GroupM North America, in which he articulated some of the key challenges facing advertisers today: consumers are harder than ever to reach, data is becoming more valuable, workflows and media buying need to be simplified and agencies need to be more streamlined, among other things.

Video ad tech providers are well aware of these imperatives and this week, 2 new partnerships that were announced (one between YuMe and Mediaocean and the other between DataXu and Teads), along with a new strategic consulting initiative announced by SpotX, all pick up, in one way or another, on the points Brian made.

continue reading