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[VIDEO] Closing the Gap Between Verification Technology and CTV
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Closing the Gap Between Verification Technology and CTV
What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.
- Asaf Greiner - GM, Verification, MediaoceanCategories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Mediaocean
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