Posts for 'Video Advertising Bureau'

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Exploring CTV's Key Trends and Opportunities in 2024
TV viewership is fundamentally changing, and CTV is a clear beneficiary. In particular, ad buyers are excited about how CTV combines the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and engagement. Learn about all of CTV's key trends and opportunities in 2024 and beyond.

Beth Anderson - SVP/GM, FAST Channels & VOD Sales, BBC Studios
Ashley Arena - Head of US Advanced Video Activation, PHD
Carly Friedman - Head of Industry, Gaming, Tech and Telco, Roku
David Pudjunis - VP, Revenue Operations & Digital Partnerships, AMC Networks
Danielle DeLauro - EVP, VAB (moderator)

The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

Inside CTV’s Biggest Opportunities and Challenges  - The Three Year Perspective
With nearly 9 in 10 U.S. homes now having at least one CTV device and adoption in other countries rapidly growing, ad-supported streaming services proliferating and brands hungry to replace lost linear TV impressions, the CTV advertising has become the hottest sector of the ad market. Go inside all the key CTV advertising trends with senior industry leaders who will explore the biggest opportunities and challenges over the next 2-3 years.

Laurie Crowley - SVP Group Director, Investment, Havas Media
Stacie Danzis - SVP, Digital Ad Sales, A+E Networks
Justin Fromm - Head of Insights, Samsung Ads
Darren Olive - President, Sales & Strategy, Crackle Connex
Tom St. John - Head of Partnerships, Beachfront
Danielle DeLauro - EVP, VAB (moderator)

The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

The Big Picture: Trends and Opportunities in CTV in 2023
Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone. Despite significant economic headwinds, CTV continues to enjoy significant advantages by combining the best of TV advertising’s site, sound and motion, with the best of digital advertising’s targetability, interactivity and optimization. Still, many challenges remain. This session will explore all the most significant factors influencing CTV’s evolution in 2023.

Aaron Goldman - Chief Marketing Officer, Mediaocean
Paul Josephsen – Chief Strategy Officer, WMX Content & Media Division @Warner Music Group
Brian Wieser – Principal, Madison and Wall
Laura Wu – Head of Strategy and Operations, Beachfront
Danielle DeLauro – EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Why DE&I is Integral to Connected TV Advertising’s Future
Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.

- Karina Dobarro - EVP, Managing Partner, Horizon Media
- Pooja Midha - Chief Growth Officer, Comcast Advertising
- Danielle DeLauro - EVP, VAB (moderator)

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VAB has released a valuable new Stream On report, highlighting 23 case studies across 15 different product categories in which advertisers are using streaming video ad campaigns to achieve key performance indicators (KPIs) including incremental reach, brand favorability, ad recall, web site visits and sales.

The report is very well organized, by eight specific question topics such as “How do I use streaming to extend the reach of my video campaign beyond linear TV?” “How do I use streaming to increase my share of voice?” and “How can I use streaming to build brand love?” among others. Under each question topic there are 1-5 real world case studies.

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The OTT era is challenging established premium video providers to adapt their businesses to a totally new set of ground rules. At our 9th annual Video Advertising Summit on May 29th, our opening panel shared their insights on the adaptation process and also what advertisers are looking for in where they allocate budgets in the OTT era.

The discussion included Rob Aitken (Managing Director, Deloitte Consulting), Danielle DeLauro (EVP, Video Advertising Bureau), Domenic DiMeglio (SVP, Distribution and Operations, CBS Interactive) and James Shears (VP, Advanced Advertising, Extreme Reach) with moderator Mike Shields (Shields Strategic Consulting).

A few key takeaways: premium video providers may be known for one particular business model today but eventually they're likely to utilize a variety of business models, live retains significant consumption and is a a critical part of the viewing mix even for OTT services, advertisers recognize live and on-demand are synergistic in terms of extending reach and attribution is an essential KPI for direct-to-consumer companies using TV advertising that traditional advertisers are emphasizing as well.

Watch the video now!