Posts for 'Altman Solon'

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Ultimately, to achieve success with CTV advertising, streaming providers need viewership at scale. Based on new research, learn how Netflix has focused its “mid-tail” content investments to build a foundation for its new ad-supported tier’s success – and how other streaming providers can do the same.

Jonathan Hurd - Partner, Altman Solon

The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
Media executives face an array of business model choices for their streaming services: pure paid/SVOD, hybrid paid/ad-supported, FAST, or a combination. This insightful session will explore the strategic, financial and real-world foundations for choosing optimal CTV/streaming business models - especially when resources are highly constrained. And then, once decisions are made, how to stay the course in a really noisy environment.

Erick Opeka - Chief Strategy Officer and President, Cineverse
Rene Santaella - Chief Digital and Streaming Officer, Estrella Media
Robert Schildhouse - EVP, North America and GM, Group Marketing Services, BritBox
Brian Wallach - Chief Digital Officer, Extreme Reach
Jonathan Hurd - Partner, Altman Solon (moderator)

The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

CTV UX Innovation – The 2023 Roadmap
CTV viewing experiences benefit from dynamic, constant innovation, which in turn bolsters the value of advertising inventory as brands look to execute more interactive campaigns that achieve ever-better returns on spending. With so much happening so fast, what are the key programming and advertising changes primed to enhance the CTV viewer experience, and how will they improve engagement and boost the performance of the market in 2023 and beyond? Join us for an insightful discussion of CTV’s innovation roadmap in 2023.

Ashley Arena – Head of Advanced Video Activation, PHD
Krista Panoff – SVP, Global Enterprise Development, Innovid
David Pudjunis – VP, Revenue Operations and Digital Partnerships, AMC Networks
Lance Wolder – Head of Strategy and Marketing, PadSquad
Mary Ann Halford – Partner, Altman Solon (moderator)