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VideoNuze Podcast #473: How Connected TV and Mobile Video Can Coexist
I’m pleased to present the 473rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Connected TV is one of the hottest trends in the video industry today. So is mobile video, and with 5G rolling out and mobile-first services like Quibi launching, mobile is going to get even more attention.
But there is some conflicting data which Colin and I discuss this week. For example, a report from Extreme Reach this week showed that CTVs’ share of video ad impressions has grown to 49%, partly at mobile’s expense, and that 30-second ads which are CTV-friendly, now account for 69% of video ad impressions. Yet Colin shares Pew data that at least 17% of smartphone users now don’t even have a wired broadband connection, which likely means CTV isn’t meaningful to them. How can CTV and mobile coexist and how should content providers be thinking about these trends?
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 32 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Devices, Mobile Video, Podcasts
Topics: Extreme Reach, Pew, Podcast
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Big Generational Divide Over Pay-TV Subscriptions
Last Wednesday I shared research highlights from Adobe and Limelight showing how millennials and younger audiences are shifting their viewership to online sources. Later that day I noticed new data from Pew Research that adds to the theme and clarifies the big generational divide that is opening up over pay-TV subscriptions.
According to Pew, 61% of 18-29 year-old Americans it surveyed say that streaming services are the primary way they watch TV, vs. 31% cite pay-TV and 5% cite a digital antenna. 18-29 year-olds are the only age group where streaming surpasses pay-TV. Even one age group up, 30-49 year-olds still favor pay-TV over streaming, 52% to 37%. For older Americans, it’s even more skewed: for 50-64 year-olds, it’s 70% to 10% and for 65+ year-olds, it’s 84% to 5%. Overall, pay-TV is the primary way to watch TV for 59% of Americans, compared to 28% for streaming and 9% antenna.Categories: Millennials
Topics: Pew
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Nearly 1/3 of Adult Internet Users Now Post Videos Online, Doubling Since 2009
It's common knowledge that watching online videos has become hugely popular, but it turns out that posting videos has also experienced a huge surge recently. According to new research from Pew, 31% of adult Internet users now post videos, more than double the 14% that did so back in 2009. Though posting is still most common among 18-29 year-olds (with 41% doing so), 30-49 year-olds are right behind (36%), trailed by 50+ year-olds (18%). See chart below.
Categories: Mobile Video, UGC
Topics: Pew
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CES Takeaway #3: Mobility is Video's Next Frontier
(Note: Each day this week I'm writing about one key takeaway from last week's CES 2011. Also, next Wednesday, January 19th, The Diffusion Group's Colin Dixon and I will be hosting a complimentary webinar, "Demystifying CES 2011," in which we'll discuss key CES highlights and answer participants' questions.)
One of the clear trends that emerges from the video-related product announcements at CES 2011, and in the months leading up to it, is that mobility is video's next frontier.
Just as online video adoption grew out of massive online Internet use, mobile video consumption is going to ride the tremendous wave of mobile Internet use. And by many accounts mobile Internet usage is on the cusp of a massive expansion. The analyst Mary Meeker believes that by 2014 there will be more mobile Internet users globally (about 1.6 billion) than desktop Internet users. In just the past year, the number of Americans who have used the Internet from their mobile phones has increased from 32% to 40%, with those reporting they accessed the 'net several times a day from a mobile phone jumping from 24% to 43%, according to Pew.
Unquestionably the big growth in mobile Internet use has been facilitated by the explosion of video-friendly smartphones and tablets. Indeed CES could have almost been renamed "Tablet-Fest 2011" as numerous tablets were introduced, all seeking to imitate the iPad's huge success. In 2011, IDC predicts 330 million smartphones and 42 million tablets will be sold worldwide. In the U.S., Nielsen estimates that by the end of 2011, smartphones will have a greater market share than feature phones. Certainly Verizon's iPhone announcement yesterday is another smartphone accelerant, with Verizon loyalists finally gaining access to the iconic device. A recent study from MeFeedia underscored Apple's role in driving mobile video adoption: 43% of mobile video usage was from iPhones and iPads, with Android bringing in 21%. In addition to the proliferation of devices, the rollout of speedy 4G networks will make mobile video consumption easier and more pleasing to viewers.
Categories: Mobile Video
Topics: Android, CES, IDC, iPhone, MeFeedia, Nielsen, Pew, Verizon, YouTube
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5 Items of Interest for the Week of Sept. 6th
Though it was a short week due to the Labor Day holiday, there was no shortage of online video industry happenings this week. As I've been doing each of the last few Fridays, following are 5-6 noteworthy industry stories for your weekend reading pleasure.
Ooyala Raises $22 Million to Accelerate Global Expansion
Online video platform Ooyala's new $22 million round is a bright spot in what's been a pretty slow quarter for online video industry private financings. Ooyala's new funds will help the company grow in the Asia-Pacific region. Ooyala said it is serving 550 customers, double the level of a year ago.
Google TV to Roll Out World-Wide Next Year
Even though the first Google TV-enabled devices have yet to be deployed, Google CEO Eric Schmidt said this week that he envisions a global rollout next year. The connected device landscape is becoming more competitive for Google TV given the growing number of inexpensive connected device options.
Business Groups Question Net Neutrality Rules
Three pro-business trade groups urged the FCC to drop its net neutrality initiative, citing the "flourishing" broadband market and concerns that regulations will curtail new investments and hurt the economy. It seems like everyone has a different opinion about net neutrality, so the consensus needed to move regulation forward is still down the road.
ESPN, YouTube Link Up for Promo Campaign
This week ESPN and YouTube kicked off their "Your Highlight" campaign, enticing ESPN viewers to upload their own sports clips, with the best ones to be shown on SportsCenter. Then the best of the best will win a trip to ESPN's studios to watch a SportsCenter taping. It's a great promotional concept, using online video to further invest ESPN viewers in the brand. Whoever thought it up deserves a shout-out.
Life Without a TV Set? Not impossible
Another interesting data point to tuck into your back pocket: according to a 2010 Pew study, just 42% of Americans feel a TV set is a "necessity," down from 64% in 2006. Pew interprets this as a loss of status for the TV, as other devices like computers and phones have become video capable. The perception of convergence is taking root.
Categories: Broadband ISPs, Cable Networks, Deals & Financings, Devices, Regulation, UGC
Topics: ESPN, FCC, Google TV, Net Neutrality, Ooyala, Pew, YouTube
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4 News Items Worth Noting from the Week of July 27th
Following are 4 news items worth noting from the week of July 27th:
New Pew research confirms online video's growth - Pew was the latest to offer statistics confirming that online video usage continues to soar. Among the noteworthy findings: Long-form consumption is growing as 35% of respondents say they have viewed a TV show or movie online (up from 16% in '07); watching video is widely popular, draw more people (62%) than social networking (46%), downloading a podcast (19%) or using Twitter (11%); usage is up across all age groups, but still skews young with 90% of 18-29 year olds reporting they watch online vs. 27% of 65+ year olds; and convergence is happening with 23% of people who have watched online reporting they have connected their computers to their TVs.
FreeWheel has a very good week - FreeWheel, the syndicated video ad management company I most recently wrote about here, had a very good week. On Monday, AdAge reported that YouTube has begun a test allowing select premium partners to bring their own ads into YouTube, served by FreeWheel. Then on Wednesday, blip.tv announced that it too had integrated with FreeWheel, so ads could be served for blip's producers across their entire syndication network. I caught up with FreeWheel's co-CEO Doug Knopper yesterday who added that more deals, especially with major content producers, are on the way. FreeWheel is riding the syndication wave in a big way.
Plenty of action with CDNs - CDNs were in the news this week, as Vusion (formerly Jittr Networks) bit the dust, after going through $11 million in VC money. Elsewhere CDN Velocix (formerly CacheLogic) was acquired by Alcatel-Lucent. ALU positioned the deal as fitting with its "Application Enablement" strategy, supporting customers' needs in a "video-centric world." Limelight announced its LimelightREACH and LimelightADS services for mobile media delivery and monetization (both are based on Kiptronic, which it acquired recently). Last but not least, bellwether Akamai reported Q2 '09 earnings, that while up 5% vs. year ago, were down sequentially from Q1. Coupled with a cautious Q3 outlook, the company's stock dropped 20%.
IAC is making big moves into online video - IAC is making no bones about its interest in online video. Last week the company unveiled Notional, a spin-out of CollegeHumor.com, to be headed by that site's former editor-in-chief Ricky Van Veen. Then this week it announced another new video venture, with NBCU's former co-entertainment head Ben Silverman. IAC chief Barry Diller seems determined to push the edge of the envelope, as IAC talks up things like multi-platform distribution and brand integration. With convergence and mobile consumption starting to take hold, the timing may finally be right for these sorts of plays. At a minimum IAC will keep things interesting for industry watchers like me.
Click here to see an aggregation of all of the week's broadband video news
Categories: Advertising, CDNs, Indie Video, Syndicated Video Economy
Topics: Akamai, Alcatel-Lucent, blip.TV, FreeWheel, IAC, Limelight, Pew, Velocix, Vusion, YouTube
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