VideoNuze Posts

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I interview Ben Kaplan, president and CEO of Backlight, a media technology company that has launched. Backlight has 5 business units comprising companies it has invested in that span the video creation and distribution lifecycle. Backlight has been funded with a $200 million investment from PSG, a growth equity firm.

The companies include ftrack, iconik, Celtx, Wildmoka and Zype.

Listen to the interview (31 minutes, 52 seconds)

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

First up this week Colin shares thoughts on Philo’s pro-subscriber approach, based on an interview he listened to with CEO Andrew McCollum. He discusses holding the line on pricing, offering new content packages and personalized channels.

Next we explore Nielsen’s newly released survey data on streaming, highlighted by the data point that there are over 817K streaming titles now available in the U.S. No wonder that nearly half of respondents feel overwhelmed by all the different streaming options now available.

Listen to the podcast (23 minutes, 30 seconds)

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Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

First up this week, Colin and I discuss CNN+ which launched this week. For now there’s limited connected TV availability, so that’s a key challenge to surmount. Overall we agree it’s a smart strategy by CNN and will fit well with other streaming services from WarnerMedia Discovery.

Then we catch up on Apple’s latest streaming moves, including starting to stream Major League Baseball games and winning the Oscar for CODA.

Listen to the podcast (23 minutes, 9 seconds)

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

At NBCUniversal’s One22 developer conference this week, ShoppableTV was one of the innovative ad experiences showcased. ShoppableTV allows viewers to buy products while they’re watching TV. In this week’s podcast Colin and I discuss ShoppableTV’s opportunity and what the potential challenges are.

Listen to the podcast (25 minutes, 25 seconds)

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This week Colin and I discuss the future integration of Discovery+ and HBO Max. New details were shared this week by the company’s chief financial officer at an industry conference. Specifically, Colin sees strong upside in a discounted bundle of the streaming services and the eventual integration of their respective technology platforms the CFO described. However, he’s skeptical of an eventual plan to actually merge the services. We discuss the pros and cons.

Separate, we dig into a new test by Netflix to potentially charge subscribers an extra fee for out-of-house users.

Listen to the podcast (26 minutes, 26 seconds)

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin and I discuss a deal announced earlier this week in which Apple TV+ will become available on Comcast’s various broadband and connected devices. The deal is the latest in which Comcast is offering third-party streaming services directly to its subscribers, an evolution from the traditional bundled cable TV model.

As Colin points out, an innovative part of the deal is that Apple TV+ won’t be offered within its customary Apple TV app, but rather one that was developed using “a common set of development tools and resources of Comcast’s global technology platform” and that apparently won’t have the typical aggregation feature. We explore what this might mean for Apple going forward.

Listen to the podcast (25 minutes, 16 seconds)

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