VideoNuze Posts

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Multi-Platform Meets Brand Suitability: Best Practices
What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?

- Joe Barone – Managing Partner, Brand Safety Americas, GroupM
- Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
- Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
- Eric John – VP, Media Center, IAB (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How CTV is Being Embraced Throughout the Ecosystem
Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

- Natalie Bastian – SVP, Head of Marketing, Tubi
- James Brown – EVP, Content Distribution and Marketing, REVOLT
- Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
- Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

The New Rules of Brand Building
There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.

- Yale Cohen – EVP, Global Digital Standards, Publicis Media
- Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How to Manage CTV at the Intersection of Identity Management and Brand Suitability
How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

- Mike Law – President, Amplifi USA | Dentsu
- Adam Noble – Director, Connected TV Product Marketing, Index Exchange
- Marilois Snowman –  CEO, Founder, Mediastruction
- Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

CTV Advertising: Evolving to the Full Funnel
CTV ad spending is exploding as advertisers follow viewers’ behavioral shifts in order to achieve their reach and frequency objectives. This “follow the eyeballs” strategy means there are years of strong growth ahead. But another important driver of CTV ad spending will be achieving “lower funnel” capabilities, driving advertisers’ specific KPIs. Learn how and when CTV will evolve into full funnel and what this means for the TV advertising industry.

- Jessica Masters – Director, East Coast Sales, Roku
- Mike Richter – VP, Global CTV Revenue Operations, Trusted Media Brands
- Josh Sharma – VP, Advertising Partnerships, Entertainment Studios
- Will Richmond – Editor and Publisher, VideoNuze (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

Closing Interview – Bringing It All Together and Looking Ahead to 2022
An exclusive interview that brings together the various discussion threads from the entire conference, with insights about what’s ahead in 2022.

- Darline Jean – Global COO, Matterkind, a Kinesso Company
- Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (interviewer)

Watch the session video now!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Earlier this week was VideoNuze’s Connected TV Ad Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across 2 afternoons (all session videos will be available on VideoNuze starting on Monday).

Some of the sessions focused more generally on the massive shift to CTV advertising, and what’s ahead, while others focused more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform.

On today’s podcast, Colin and I discuss key takeaways from the conference - both the main opportunities being created by CTV advertising and also the important challenges that still must be addressed for it to reach its full potential.

One important conclusion that we agree on is that CTV’s ability to enable advertisers to target specific audience segments helps drive more diversity in content creation, which in turns helps foster more inclusivity and multiculturalism. All of this supports society’s evolution to great acceptance and tolerance, which should be critical goals for all.

CTV advertising’s opportunity is only going to grow in the new year, and there will be ongoing work to solve its challenges. To help better understand all of this, keep an eye for a save the date email from VideoNuze coming soon, announcing the January dates for our inaugural CTV Advertising: Preview 2022 virtual event!

Listen to the podcast (32 minutes, 54 seconds)

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A final reminder, tomorrow afternoon and Wednesday afternoon are VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual, featuring 32 speakers on 10 sessions. Join hundreds of industry colleagues in what promises to be two afternoons of high-impact learning focused on CTV advertising, which is white hot. The conference features executive speakers from YouTube, GroupM, Kellogg’s, Tubi, Publicis, Roku, Dentsu, Horizon Media, UM, Vevo, Comcast Advertising, A+E Networks, Trusted Media Brands and many others.

Day 1 will kick off with a short presentation by Michael Nathanson of MoffettNathanson, one of the most astute Wall Street analysts of the media and advertising industries, who will share data on the market’s dramatic shifts, after which I’ll interview Michael. Day 1 will also include sessions on brand suitability’s relationship with CTV, why DE&I is integral to CTV’s future, CTV ad verification/transparency, and best practices in multiplatform.

Day 2 will feature sessions on how CTV is being embraced by all market participants, the new rules of brand building, identity management/measurement and how CTV is evolving to a full funnel medium. The conference will close with an interview with Matterkind’s Global COO Darline Jean who will bring together many of the discussion threads from the two afternoons and share what she expects in 2022.

Reminder that all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.

Many thanks to our partners Pixability, Mediaocean, FreeWheel, Index Exchange and Roku, plus our Agency partners, Dentsu, GroupM, Horizon Media, Publicis Media and UM.

LEARN MORE AND REGISTER NOW!