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[VIDEO] Multi-Platform Meets Brand Suitability: Best Practices
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Multi-Platform Meets Brand Suitability: Best Practices
What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?
- Joe Barone – Managing Partner, Brand Safety Americas, GroupM
- Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
- Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
- Eric John – VP, Media Center, IAB (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, GroupM, Horizon Media, IAB, Vevo
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