-
[VIDEO] The New Rules of Brand Building
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
The New Rules of Brand Building
There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.
- Yale Cohen – EVP, Global Digital Standards, Publicis Media
- Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Larry Harris – Founder and CEO, Alpha Precision Media (moderator)Topics: Connected TV Advertising Brand Suitability Summit 2021, Kellogg, Pixability, Publicis
Related Posts
- [VIDEO] Closing Interview – Bringing It All Together and Looking Ahead to 2022
- [VIDEO] CTV Advertising: Evolving to the Full Funnel
- [VIDEO] How to Manage CTV at the Intersection of Identity Management and Brand Suitability
- [VIDEO] How CTV is Being Embraced Throughout the Ecosystem
- [VIDEO] Multi-Platform Meets Brand Suitability: Best Practices
- [VIDEO] Closing the Gap Between Verification Technology and CTV
- [VIDEO] Why DE&I is Integral to Connected TV Advertising’s Future
- [VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising
- [VIDEO] How the Tectonic Plates of the TV and Advertising Industries Are Shifting