VideoNuze Posts

Colin has been in London participating in a CTV conference, and this week he shares some of his observations about how the competitive landscape in Europe compares with the U.S. Among the topics we discuss are why FASTs are unlikely to grow as quickly as in the U.S., the burgeoning market for TV OS’s, and the introduction of broadcasters’ “super apps.”

The discussion is a great reminder that while CTV has taken the U.S. by storm, it is evolving differently in other parts of the world.

Listen to the podcast to learn more (28 minutes, 28 seconds)

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First up on this week’s podcast we discuss Fubo CEO David Gandler’s statement that the company is in a “duel to the death” with Spulu, the new sports JV from Disney, WBD and Fox. He makes a good point that if the 3 companies allow the JV access to their sports networks without requiring the JV to also pay for non-sports networks as companies do with typical pay-TV deals, this would put the JV at a cost advantage compared to pay-TV operators like Fubo.

Next, Variety reported Apple spent $700 million on just 3 movies last year, a bet that Colin and I both believe is far too concentrated for a streaming service that is struggling with high churn and badly needs catalog depth. Finally, both Max and Disney+ are trying to emulate Netflix in cracking down on password sharing and on improving churn. Can they catch up with the clear market leader?

Finally, all the session videos from last week’s VideoNuze CTV Advertising PREVIEW: 2024 virtual are available.

Listen to the podcast to learn more (26 minutes, 43 seconds)

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Last Wednesday was VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual which featured 19 senior executives on 5 sessions in 1 high-impact afternoon.



Below are links to each of the session recordings along with descriptions of each session and its speakers.



Many thanks to our 3 generous partners PadSquad, Roku and Wurl!

Colin and I distilled some of our key takeaways on last Friday's Inside the Stream podcast.

Enjoy!

[VIDEO] CTV Advertising in 2024: $30 Billion and Robust Growth Ahead

[VIDEO] Exploring CTV's Key Trends and Opportunities in 2024

[VIDEO] How to Make CTV Ads More Engaging

[VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported

[VIDEO] Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
 

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

CTV Advertising in 2024: $30 Billion and Robust Growth Ahead
eMarketer forecasts CTV advertising to grow 22% in 2024 to over $30 billion in the U.S. alone. In this opening presentation, learn what's driving this growth, which companies are gaining the most, and what's ahead in the next several years.

Ross Benes - Senior Analyst, eMarketer

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Exploring CTV's Key Trends and Opportunities in 2024
TV viewership is fundamentally changing, and CTV is a clear beneficiary. In particular, ad buyers are excited about how CTV combines the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and engagement. Learn about all of CTV's key trends and opportunities in 2024 and beyond.

Beth Anderson - SVP/GM, FAST Channels & VOD Sales, BBC Studios
Ashley Arena - Head of US Advanced Video Activation, PHD
Carly Friedman - Head of Industry, Gaming, Tech and Telco, Roku
David Pudjunis - VP, Revenue Operations & Digital Partnerships, AMC Networks
Danielle DeLauro - EVP, VAB (moderator)

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?

Tyler DeNicola - VP of Programmatic Revenue & Partnerships, A+E Networks
Jordan Greene - Chief Media Officer and Co-founder, Alpha Precision Media
Rose McGovern - Head of Programmatic and Digital Ad Sales, DIRECTV Advertising
Lance Wolder - Head of Client Strategy and Marketing, PadSquad
Alan Wolk - Co-Founder and Lead Analyst, TVREV (moderator)

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.

Dave Bernath – VP, Sales & Partnerships, North America, Wurl
Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
Erick Opeka – President and Chief Strategy Officer, Cineverse
Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
Jen Soch – Executive Director, Channel Solutions, GroupM
Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)