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  • Follow the Eyeballs - Advertising Success in the Multi-Screen Age [AD SUMMIT VIDEO]

    Wednesday, July 30, 2014, 11:08 AM ET
    |
    Posted by Will Richmond

    As devices continue to proliferate, reaching viewers across multiple screens is becoming an imperative for advertisers. At the recent Video Ad Summit, one of our sessions focused on how advertisers are beginning to do this and what challenges remain. Participants included Larry Adams (Mindshare), Josh Chasin (comScore), Rob Holmes (Comcast), Chuck Parker (Brightcove), Katie Seitz (Tremor), with moderator Jeff Lanctot (Mixpo).

     

     

     

    Categories: Advertising, Devices, Events

    Topics: Brightcove, Comcast, comScore, Mindshare, Mixpo, Tremor Video

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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