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[VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Understanding Brand Suitability’s Relationship with CTV Advertising
What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?
- Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
- Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
- Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
- David George - CEO, Pixability (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Google, GroupM, Pixability, UM, YouTube
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