Posts for 'Advertising'

Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC Wednesday morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago.

In addition, set-top box VOD accounted for another 16% of ad views. Combined with connected TVs’ 32% share, nearly half, or 48% of premium ad views in the U.S. are now occurring in what FreeWheel calls the “new living room.”

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The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

Join us by registering now!

The 7th annual VideoNuze Online Video Advertising Summit in NYC is just one week away, next Wednesday, June 14th, in NYC. Over 400 executives from throughout the industry are already registered for this premier day of learning and networking.

The program is also now finalized, with 44 speakers on 13 sessions including keynote interviews, a fireside chat, panel discussions and presentations that cover the most important topics in the industry. The program is well-curated to optimize each session’s particular focus.

Among the highlights of the day:

- FreeWheel’s GM, Publisher Platform, James Rooke will kick off the day debuting key data from the company’s brand new Q1 ’17 Video Monetization Report. James will then moderate a panel discussing premium video’s central role in the industry.

- Morning keynote discussion with Troy Young, Global President, Hearst Digital Media exploring the company’s strategy to succeed in video.

- Afternoon keynote discussion with Brian Lesser, CEO, GroupM North America on the new rules of video advertising.

- Spotlight fireside chat with Jonathan Carson, President of Mic, a millennial-focused premium news provider which just raised over $21 million and is using video to drive its business.

- Panel discussions on topics including monetizing mobile video, thriving in the platform era, understanding how data investments are paying off, best practices in multiscreen, restoring trust and brand safety, exploring video’s innovations, digging into programmatic’s rise and much more.

- Networking, networking and more networking. Meet industry colleagues at breakfast, lunch, breaks, cocktails and more.

- Meeting 15 fantastic sponsors and learning about how their products and solutions are driving the market forward.

All of this in a single day - I hope to see you next Wednesday.

Learn more and register now!

TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use the funds to increase domestic and global distribution and ramp up hiring. Alphonso said it’s been profitable since 2014 and has been customer-funded.

Alphonso is among the companies that is using data to improve the impact and efficiency of TV advertising. The company has built its Alphonso TV Data Cloud by tracking all of the programming and ads that appear on 200+ broadcast and cable TV networks in the U.S. plus top OTT services. In addition, Alphonso has its automated content recognition (ACR) embedded in 40 million+ set-top boxes, smart TVs and smartphones that monitor and record what viewers are watching in real time.

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I’m excited to share that FreeWheel will release its Q1 ’17 Video Monetization Report (VMR) at the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC.

FreeWheel’s GM, Publisher Platform, James Rooke will kick off the morning by presenting key data from the new VMR. He will then moderate a session “Exploring Premium Video’s Winning Formula,” including Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising Roku).

FreeWheel’s VMR has become the gold standard for understanding how ad-supported premium video is consumed across connected and mobile devices. The VMR includes critical data on ad growth by duration, by type of content provider and by ad breaks. The VMR also provides insights into the adoption of programmatic video buying as well as international and TV Everywhere adoption.

All Ad Summit attendees will receive a hard copy of the Q1 ’17 VMR as well. FreeWheel is the Title partner for this year’s Ad Summit.

The Ad Summit program now includes over 40 industry executives are confirmed to speak on 13 different sessions. Highlights of the program include keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America plus a Spotlight Fireside Chat with Jonathan Carson, President of Mic, fast-growing millennial-focused publisher.

Other industry executives from Bloomberg Media, Bonnier, Dentsu Aegis Network U.S., Disney ABC Television, Edelman, ESPN, Hill Holliday, Hulu, IAB, Initiative, MDC Media Partners, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others.

Don’t miss out - learn more and register now!

Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

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Samba TV and SpotX have announced a partnership to improve video ad targeting to viewers on the web and in apps and connected TVs. Under the deal, Samba TV’s TV viewership data will become available in SpotX’s ad server, so that custom TV audience segments can be built using combined TV and digital data.

SpotX will become Samba TV’s primary connected TV ad server enabling advertisers to buy connected TV ads either programmatically or direct.

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Online video advertising is still relatively new, so understanding its exact impact on critical brand metrics is not yet entirely clear. To better understand the correlations between frequency and impact, YuMe recently conducted a study using Kantar Milward Brown’s MarketNorms data and select video ad campaigns that ran in Q1 2017.  

Not so surprisingly, at a high level, YuMe found that as viewers experienced more video ad exposures, all brand metrics improved. These metrics include aided awareness, online ad awareness, message association, brand favorability and purchase intent.

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Today is the LAST day to save $100 on registration to the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

This year’s Ad Summit features a rich and diverse program including keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America. There are over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

In addition to our premier program, the Ad Summit offers unparalleled networking throughout the day. If you or your company are focused on online video and all of the areas it touches these days, the Ad Summit is a must-attend event.

Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

Don’t miss out - learn more and register now!

Ads inserted into programming consumed on connected TVs are being funded equally from linear TV and online video budgets, according to new research released by Videology. In a study the company commissioned Advertiser Perceptions to conduct, 31% of advertiser and agency respondents said their connected TV advertising dollars are coming from linear TV budgets, the exact same percentage that cited online video as the budget source.

These 2 sources were followed by digital (not video specific), cited by 16%, test/experimental (13%) and integrated video budgets (9%).

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Early bird discounted registration ends this Friday for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL 4K Roku TV.

Our amazing program includes keynote guests Troy Young, Global President of Hearst Digital Media, who I will interview, and Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink, plus over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

Don’t miss out - learn more and register now!

I’m pleased to present the 370th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Earlier this week, in “A World Awash in Video - Part 2,” I argued that we are on the cusp a massive explosion in the amount of video being produced, as major companies across the ecosystem put video at the top of their strategic priorities.

In today’s podcast, Colin and I explore the topic further, specifically digging into how multiple business models are driving the video boom. Colin shares recent data points focused on how well Google and Facebook monetize their users, which feeds into why video is so central to both companies’ plans.

Many of the monetization topics will be discussed in depth at our 7th annual VideoNuze Online Video Ad Summit on Wed., June 14th in NYC. Early bird discounted registration is available, save $100 now!

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Click here to listen to the podcast (22 minutes, 43 seconds)

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comScore has taken the wraps off comScore OTT Intelligence, a new syndicated service that measures U.S. viewership of OTT content like Netflix, Amazon, Hulu and others on connected TVs. Subscribers to the comScore service access the data through a dashboard that includes household reach, audience size, demographics and other metrics.

The data is drawn from comScore’s Total Home Panel, which measures viewership in over 12,500 U.S. households with over 150,000 active devices per month.

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I’m excited to share that Troy Young, Global President of Hearst Digital Media will be our morning keynote guest at the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC. I’ll be interviewing Troy about Hearst’s plans to significantly ramp up its video production, its monetization and distribution strategies and much more.

Then our afternoon keynote guest is Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink. Brian will explain how the rules around video advertising are being re-written to emphasize data, multi-screen, relevance and ROI.

In addition to these 2 fantastic keynotes, over 35 other industry executives are also on board to   speak, from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

Early bird discounted tickets are still available, and buyers are entered to win a 55-inch TCL Roku TV. Don’t miss out, learn more and register now!

Don't miss out on a chance to win a 55-inch TCL 4K Roku TV by registering early for the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC.

The Video Ad Summit program is highlighted by our afternoon keynote discussion with Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink on “The New Rules of Video Advertising.”

Over 30 executives are already confirmed to speak, from industry leaders Bloomberg Media, Bonnier, Hill Holliday, IAB, Initiative, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

Last year's Ad Summit drew over 400 attendees and I expect similar attendance this year too, so register early to reserve your place!

Many thanks to the 15 industry-leading companies on board so far as sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

Learn more and register now!

OpenSlate, which provides contextual data on YouTube channels to 600+ advertisers and agencies, has raised a $7 million round led by North Base Media and hired 2 new senior executives.

New COO JoAnna Foyle was most recently SVP of Enterprise Platform Services at AOL and will oversee client services, account management, enterprise partnerships and business operations at OpenSlate. Brian Quinn takes over as President of OpenSlate, a newly-created role, heading up domestic and international sales, business development and strategic partnerships. He was most recently Chief Revenue and Innovation officer at Triad Retail Media, which was acquired by WPP/Xaxis last October.

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With the NewFronts kicking off next week, there’s more evidence that ad buyers are looking to shift spending to online video. AOL has released research indicating that 83% of ad buyers surveyed are planning to increase their video spending in 2017, making it their number one choice. Social was second with 81%, followed by display (79%), search (77%), OTT/Connected TV (72%) and native/content marketing (72%).

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Beachfront Media has launched a “two-way transparency suite” of tools and analytics for programmatic mobile video advertising. The suite provides enhanced brand safety for both video content publishers and advertisers.

Frank Sinton, Beachfront’s founder and CEO told me that typically there isn’t much transparency for publishers to understand which advertisers are buying video on their sites and apps programmatically. Beachfront will now give its 300+ publisher partners the ability to write business rules around which advertisers are allowed to access inventory down to which actual ads are run, in real time.

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I’m pleased to present the 367th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Once again, we’d like to thank our podcast sponsor Akamai Technologies, which will show its Media Acceleration capabilities and range of cloud-based solutions at the NABShow in Las Vegas, in booth SL3324. There's still time to schedule a meeting.

First up on this week’s podcast we discuss Netflix’s Q1 earnings which were released earlier this week. Netflix came up a bit short of its own forecasts for both domestic and international subscribers. Colin provides his analysis of what happened and what might be ahead for Netflix in 2017.

Then we shift gears to discuss how TV advertising is increasingly about data-enablement. I share further details on my post yesterday on Videology’s research, and also explain iSpot.tv’s new conversion solution. TV is in a race to provide improved targeting and better ROI to advertisers who are being avidly pursued by Google, Facebook and other digital competitors.  

Listen in to learn more!
 
Click here to listen to the podcast (24 minutes, 26 seconds)
 

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

Videology has released new research showing strong enthusiasm for data-enabled TV ads among agencies and advertisers. According to a study conducted by Advertiser Perceptions for Videology, 64% of respondents believe that within 3-5 years, more than half of total TV buying will be programmatic or “advanced TV.”  For buyers already using advanced TV, 57% are planning to increase their budgets this year.

The survey defined programmatic as high-indexing linear TV that uses advanced data to define a strategic consumer target (“data-enabled TV”) and TV advertising delivered at the household level (“addressable TV”).

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