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YouTube Announces Top 20 Most-Viewed Ads of 2012
YouTube has posted a gallery of the top 20 most-viewed ads of 2012. Topping the list, with almost 21 million views is "Nike Football: My Time Is Now," the 3-minute plus film which debuted for last summer's Eurocup. My personal favorite, with 17.7 million views and in the #3 position, is "The Bark Side," (see below) Volkswagen's 2012 Super Bowl teaser spin on its clever 2011 Super Bowl ad, "The Force" which is now up to 55 million views itself. The top 20 ads have over 200 million views combined.
Categories: Advertising
Topics: Nike, Volkswagen, YouTube
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NBC Testing Super Bowl Ad Rates of $3.5M Per 30-Second Spot
A report this week in AdAge indicated that NBC, which has the broadcast rights to next year's Super Bowl XLVI, is testing advertiser reaction to a rates of up to $3.5 million per certain 30-second ads. This would be a bump from this past year's rates of $2.8-$3.0 million and would easily be the most expensive ad time in history. However, the potential increase was not only predictable, I think it's actually just the start of a significant run up yet to come.
Topics: NBC, Super Bowl, Visible Measures, Volkswagen
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