Posts for 'VertaMedia'

Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit.

First up is “Bringing the Precision of the Digital Age to Television” which was kicked off with a short presentation by Scott Ferber (Chairman and CEO, Videology) showcasing research on key challenges to accelerating programmatic TV. Following his presentation, Scott joined a panel I moderated, with Larry Allen (VP of Ad Innovation and Programmatic Solutions, Turner Ad Sales) and Andrew Feigenson (CEO, Simmons Research) also participating.

The second session is “Trending Now: What’s Ahead for Programmatic Video and TV?” which included Paul Alfieri (Chief Marketing Officer, Cross MediaWorks), Rob Byrnes (VP, Digital Planning, National Geographic), Rob Cukierman (VP, Sales Strategy & Partnerships, Vevo), Stephen Strong (Head of Revenue, Newsy), Tore Tellefsen (VP of TV Solutions, DataXu), with Chris Karl (CEO, VertaMedia) moderating.

Watch the session videos now!

Watch the session videos now!

At last month’s Video Ad Summit, VertaMedia’s CEO and co-founder Alex Bornyakov delivered a valuable presentation (slides here) on automated yield optimization through dynamic predictive waterfalls. As Alex pointed out, when publishers seek the highest fill rates for their inventory by adding more ad tags to their waterfalls, significant latency is introduced. This leads to poor user experiences and abandonment.

VertaMedia has pioneered solutions to this by using big data to analyze ad campaigns and streamline and automate waterfalls at the domain level. In his presentation Alex details the issues video publishers face and VertaMedia’s solution.

Watch the video now (8 minutes, 38 seconds).

Watch now!