Posts for 'Deloitte'

This week we discuss new data from Inscape, Deloitte and HarrisX, which all illustrate how streaming is continuing to build its dominance over traditional media. To highlight a few key points:

Inscape found that among its VIZIO panel of users, 55% are streaming-only (i.e. no pay-TV), up from 49% in 2022. Deloitte reported that the average U.S. household is now spending $61 per month on 4 SVOD services, up 27% from $48 per month in 2023. And HarrisX found in its poll that just 34% of American adults prefer to watch a movie in a theater.  

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Welcome to Inside the Stream, the weekly podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Deloitte recently released the 15th edition of its Digital Media Trends survey, and this week we’re pleased to have Kevin Westcott, Deloitte’s vice chairman and leader of its telecom, media and entertainment group join us to discuss key findings.

The survey shows that SVOD churn has doubled, with many viewers binging hit content and then churning out. Kevin believes services need to focus on retention, adding non-video content (e.g. music, games, audio, etc.) to become more compelling and perhaps most important, offering lower-priced, ad-supported tiers.

Many like Hulu, Peacock and Paramount+ already have these tiers and HBO Max intends to introduce one. We discuss why others like Netflix and Disney+ are resistant and the implications.

Kevin speaks at length about the role AVOD services are playing, and especially how different age groups relate to advertising. He notes that for younger viewers, gaming is now their preferred media, with watching TV shows and movies falling to number five.

These are just a few of the subjects we discuss during the wide-ranging interview.

Listen to the interview (33 minutes, 32 seconds)

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The OTT era is challenging established premium video providers to adapt their businesses to a totally new set of ground rules. At our 9th annual Video Advertising Summit on May 29th, our opening panel shared their insights on the adaptation process and also what advertisers are looking for in where they allocate budgets in the OTT era.

The discussion included Rob Aitken (Managing Director, Deloitte Consulting), Danielle DeLauro (EVP, Video Advertising Bureau), Domenic DiMeglio (SVP, Distribution and Operations, CBS Interactive) and James Shears (VP, Advanced Advertising, Extreme Reach) with moderator Mike Shields (Shields Strategic Consulting).

A few key takeaways: premium video providers may be known for one particular business model today but eventually they're likely to utilize a variety of business models, live retains significant consumption and is a a critical part of the viewing mix even for OTT services, advertisers recognize live and on-demand are synergistic in terms of extending reach and attribution is an essential KPI for direct-to-consumer companies using TV advertising that traditional advertisers are emphasizing as well.

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I’m pleased to present the 412th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

New data from Deloitte shows a convergence of streaming video behaviors among 3 age groups, Gen Z (14-20 year-olds), millennials (21-34 year-olds) and Gen X (35-51 year-olds) in terms of viewing frequency, subscription levels and binge-watching. Colin and I discuss the data and what’s  likely driving the convergence.

We then dig into the math behind Amazon’s originals and how they contribute to Prime memberships and the company’s profitability. Jeff Bezos has spoken publicly about how video drives commerce. My analysis of Amazon’s “The Man in the High Castle” supports this, proving that Amazon is a totally new breed of competitor in the video and TV industries.

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The average 45 year-old may not think they have a lot in common with the average 15 year-old, but according to the newly-released 12th edition of Deloitte’s Media Trends Survey, it turns out they do. In fact, Deloitte has concluded that the media consumption behaviors of Gen Z (14-20 year olds), millennials (21-34 year-olds) and Gen X (35-51 year-olds) is actually converging, causing the firm to firm to dub the combined group, “MilleXZials.” This group’s behaviors are increasingly distinct from Baby boomers (52-70 year-olds) and Matures (71+ year-olds).

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