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VideoNuze Report Podcast #15 - May 8, 2009
Below is the 15th edition of the VideoNuze Report podcast, for May 8, 2009.
Daisy Whitney and I are back on track with our weekly VideoNuze Report podcast. This week Daisy adds more detail to a story she wrote for TV Week, "Targeted Ads: The Holy Grail?" which explores some recent ad targeting successes and ongoing challenges.
On the same targeting theme, I discuss a post I wrote earlier this week "Food2: A New Example of How Cable Networks Leverage Broadband." Scripps Networks, owner of Food Network and other lifestyle cable channels recently launched Food2, a destination targeted to the age 21-34 demo. It's a move that I believe will be closely watched by other channels looking to benefit from broadband's rise by "super-serving" specific audiences.
Click here to listen to the podcast (14 minutes, 38 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Advertising, Cable Networks, Podcasts
Topics: Podcast
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VideoNuze Report Podcast #14 - April 30, 2009
Below is the 14th edition of the VideoNuze Report podcast, for April 30, 2009.
After a couple weeks away from this podcast, Daisy Whitney and I are back. This week we discuss our observations from the recent NAB Show and also the larger issues affecting the broadcast TV industry. Both of us have been watching the trends closely and will continue to report on them.
Click here to listen to the podcast (14 minutes, 36 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts
Topics: Podcast
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VideoNuze Report Podcast #13 - April 10, 2009
Below is the 13th edition of the VideoNuze Report podcast, for April 10, 2009.
This week will discusses lessons that the broadcast TV networks might draw from the decline of U.S. newspapers, in order to avoid a similar fate. It is based on this post from Mon, April 6th. Meanwhile, Daisy speculates on the question of whether, with the explosion of iPhone apps, we're starting to witness iPhone app overload. Coincidentally, this week comScore reported that the top apps are games (no surprise there) and that major media companies are not experiencing much success with the apps they've launched.
Click here to listen to the podcast (13 minutes, 15 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Topics: Podcast
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VideoNuze Report Podcast #12 - April 3, 2009
Below is the 12th edition of the VideoNuze Report podcast, for April 3, 2009.
After a week off, Daisy Whitney and I are back. This week we discuss new comScore data Daisy learned about while attending the OMMA Video conference, which supports the idea of TV ad spending shifting from TV to broadband video. Then we dig deeper into the significance of Disney's deal to bring promotional clips to YouTube, which the companies announced earlier this week. More detail on the deal is also in this post I wrote on Tuesday.
Click the play button to listen to the podcast (13 minutes, 49 seconds):
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts
Topics: comScore, Disney, Podcast, YouTube
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VideoNuze Report Podcast #11 - March 20, 2009
Below is the 11th edition of the VideoNuze Report podcast, for March 20, 2009.
This past week Daisy Whitney and I were both on the road, with me hosting VideoNuze's Broadband Video Leadership Evening in NYC, and Daisy attending the annual South by Southwest (SXSW) conference in Austin, TX. We each provide our observations and takeaways from these respective events. (Note I have more detail in yesterday's post)
Click here to listen to the podcast (13 minutes, 49 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts
Topics: Podcast
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VideoNuze Report Podcast #10 - March 13, 2009
Happy Friday the 13th...
Below is the 10th edition of the VideoNuze Report podcast, for March 13, 2009.
This week Will adds some detail to his recent post, "Clarifying Comcast's and Time Warner's Plans to Deliver Cable Programming via Broadband to Their Subscribers." These plans are not fully locked in, but since there have been a lot of questions about them, it seemed worthwhile to provide a quick update.
Also, Daisy discusses a recent article she wrote about Clearleap, a new broadband-to-the-TV technology company that recently announced its platform. The whole broadband-to-the-TV area has been really hot recently and we expect a lot more activity to come.
Since this is the 10th edition of the VideoNuze Report podcast, we thought it would be a good time to check in with listeners and get you reactions. What do you think of the format and length? We thought the most meaningful content approach would be to provide some additional insight about what we've written recently, but does this feel fresh and substantive enough? Would it be better if we discussed recent market activities that we haven't necessarily written about yet? Or maybe answered some listener questions? Or something else?
The podcast format is very flexible and Daisy and I view the VideoNuze Report as a work in progress. We'd love to hear what listeners think and how we can change and improve. Either drop me an email (wrichmondATvideonuze.com) or leave a comment.
Click here to listen to the podcast (14 minutes, 29 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Cable TV Operators, Podcasts, Technology
Topics: Clearleap, Comcast, Podcast, Time Warner
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VideoNuze Report Podcast #9 - March 6, 2009
Below is the 9th edition of the VideoNuze Report podcast, for March 6, 2009.
This week Daisy Whitney and I discuss Daisy's 2 articles on the real or imagined phenomenon of "cord-cutting" where subscribers to multichannel video services drop them in favor of broadband access. Daisy's articles are here and here.
Also, Will provides some more insight on his post "Inside Demand Media's Content Factory" profiling the most prolific producer of broadband video.
Click here to listen to the podcast (14 minutes, 30 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts
Topics: Podcast
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VideoNuze Report Podcast #7 - Feb 20, 2009
Below is the 7th edition of the VideoNuze Report podcast, for Feb. 20, 2009.
This week Daisy Whitney discusses two recent articles she wrote about the profitability of various broadband video providers and what to expect in 2009. The articles are here and here.
Meanwhile, I provide more insight into the comScore video traffic numbers I compiled for the Jan '07 - Dec '08 period, including further analysis of YouTube's dominance of the market.
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Podcasts
Topics: Podcast
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VideoNuze Report Podcast #6 - Feb 13, 2009
Below is the 6th edition of the VideoNuze Report podcast, for Feb. 13, 2009.
This week Daisy Whitney and I discuss the growth of mobile video and specifically new research that Cisco released earlier this week indicating massive increases in traffic over the next 5 years.
Of course mobile video has never suffered from a shortage of hype, but with the popularity of the iPhone and other smartphones, mobile video usage finally seems to be crystallizing in '09. Daisy and I discuss several apps, including one coming up this weekend from NBA.com and TNT whereby users will be able to watch 4 additional camera angles of the All-Star game on their iPhones.
In addition, we also touch on thePlatform's announcement earlier this week of newly reduced delivery and storage pricing targeted mainly for its small-to-medium sized business customers. In this economic climate reducing customer costs is critical and we discuss what thePlatform's moves mean for the market.
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
Categories: Mobile Video, Podcasts
Topics: Cisco, iPhone, NBA, Podcast, thePlatform
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VideoNuze Report Podcast #5 - Feb 6, 2009
Below is the 5th edition of the VideoNuze Report podcast, for Feb. 6, 2009. Once again, Daisy Whitney and I are talking about posts we've made recently. This week Daisy discusses her post about Facebook and Ashton Kutcher linking up to launch "Katalyst HQ." I provide some additional background on the Super Bowl ads which had a broadband video component based on data I shared in this post: "Super Bowl Ads are a Broadband Fumble Again."
Click here for previous podcasts
The VideoNuze Report is now available in iTunes...Just search for "VideoNuze" and subscribe today!
Categories: Podcasts
Topics: Ashton Kutcher, Facebook, Podcast, Super Bowl
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VideoNuze Report Podcast #3 - Jan. 23, 2009
I'm pleased to present the third edition of the VideoNuze Report podcast, for Jan. 23, 2009. Once again Daisy Whitney and I are discussing select pieces we've written over the past few days to try to fill in between the lines a bit more. (And yes, in response to a number of requests, I hope to have the series available in iTunes by next week, so you're able to subscribe.)
This week we discuss:
"Does Text-Message Fever Indicate Burning Desire for Mobile Video?" - Daisy, 1/18/09
"Bloggers Find Space at NBC" - Daisy, 1/18/09
"The Broadband Inauguration and Beyond" - Will, 1/20/09
"Pixsy Premium Feed is Latest Entrant in the Syndicated Video Economy" - Will, 1/22/09
Click here to listen to previous podcasts (Jan. 16, '09, Dec. 23, '08)
Categories: Podcasts
Topics: Podcast
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