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VEVO Now Gets 50% of Its U.S. Video Views From Mobile, Tablet and Connected TVs
There was an eye-opening data point in VEVO's viewership report for the first half of 2013, published this week: 50% of its U.S. video views now come from mobile, tablet and connected TV devices. In fact, in an interview on Bloomberg in late August (see below), VEVO CEO Rio Caraeff said non-desktop U.S. views are now over 500 million per month, more than half of its approximately 1 billion U.S. monthly views. He also characterized non-desktop as the fastest growing part of VEVO's business.
The 50% non-desktop number is the highest I've seen disclosed by any online video content provider. Over the past year, when I've informally asked content providers about mobile/connected TV views, I've typically heard 25%-30%. By comparison, YouTube (note, VEVO is the largest partner) says on its site that mobile is 25% of its global watch time.Topics: Apple TV, Roku, Samsung, VEVO, Xbox
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Net2TV's Portico to Launch on Roku; Ad Insertion Enabled
Net2TV is announcing this morning that its Portico service will be available on Roku in June and that it is enabling dynamic ad insertion. Portico, which I last wrote about here, curates and packages short-form content into longer-form, TV-style programs, for viewing on connected TVs. Portico uses the ActiveVideo CloudTV platform with a thin client, which means it can be deployed and updated quickly on connected devices.
Categories: Advertising, Devices, Startups
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Roku's Rosenberg: "Pro-Content Provider Strategy" Has Been Big Differentiator [VIDEO]
With over 700 content partners in its channel store, Roku has built out the most extensive set of content choices of any of the over-the-top devices.
And in a recent interview at NATPE, Scott Rosenberg, Roku's VP, Business Development, Content and Services, explains that's because the company has "very deliberately operated with a pro-content provider strategy" and prides itself on being easy to work with, allowing content providers to use the same standard technologies they use on the web and offering favorable economics. Scott contrasts this with the approach other OTT devices have taken.Categories: Devices
Topics: Roku
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Scrappy Roku Makes More Deals, Keeps Elbowing Its Way Into the Big Leagues
You gotta love Roku. In the insanely competitive world of consumer devices - where the big boys like Microsoft, Google, Apple, Amazon, Samsung, Sony and others have enormous retail, financial and existing customer base advantages - little Roku just keeps on cranking out inexpensive, yet solid products, meaningful partnerships and scads of content deals, establishing itself as a leader in the connected TV space.
The latest evidence of Roku's momentum are two announcements at CES today; first, that it has signed up another 6 "Roku Ready" TV manufactures as partners whose models can accept the company's "Streaming Stick" device and second, that it has signed new video channel partners Blockbuster on Demand, Dailymotion, DISHWorld, Flingo, Fox Now, PBS, PBS Kids, Syfy and VEVO. All of these channels bring to 700 the number of video and audio choices in the Roku Channel Store, a breadth that easily rivals - though is clearly distinct from - today's pay-TV services.Categories: Cable TV Operators, Devices, TV Everywhere
Topics: Roku, Time Warner Cable
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This Holiday Season, Video Apps' Purpose is to Sell Devices
It's no secret that consumer electronics makers have long relied on content to help sell their devices. After all, people buy devices because of what they can do, or consume, on them, just ask Apple, whose iTunes store is the linchpin to its iOS devices' success. However, as the all-important holiday season approaches, there's new evidence that video apps specifically are being embraced by CE providers (loosely defined) to drive their devices' value propositions.
Categories: Devices
Topics: Amazon, Barnes & Noble, HBO GO, Hulu Plus, Netflix, Roku, Xbox 360
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HealthiNation Lands on Roku; Now #3 in Health Vertical Due To Syndication Strategy
Health and lifestyle video creator HealthiNation is announcing its availability on Roku devices this morning. The move extends HealthiNation's content
syndication approach which helped place it third in comScore's Video Metrix ranking of health-related sites last month. HealthiNation racked up 3.1 million unique visitors, putting it ahead of WebMD and Everyday Health, and trailing only 5Min and HealthGuru. As Raj Amin, HealthiNation's CEO told me last week, the company gains the bulk of its traffic through its third-party syndication network of approximately 25 partners.
Categories: Devices, Indie Video, Syndicated Video Economy
Topics: HealthiNation, Roku
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Roku Scores Best Buy Distribution Deal
Roku is announcing this morning that its Roku XD streaming player will be available at Best Buy stores nationwide. The deal is a big win for Roku which
has primarily relied on online sales to drive over 1 million units to date. The price point for the Roku XD, which delivers up to 1080p HD using 802.11n WiFi will be $79.99, the same as online.
I've been using the XD device for a while now and it performs nicely. The biggest question mark I've had about Roku has been around its ability to compete in a very noisy consumer electronics environment, dominated by giants with well-known brands. Lately the success of Apple TV, which also retails for under $100, has felt like it could squeeze Roku, especially given the popularity of Apple's stores, which have no doubt helped introduce many to the Apple TV product. Because Roku only had limited hands-on opportunities, primarily early adopters would be drawn to its players.
Topics: Best Buy, Crackle, Roku
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WealthTV-Roku Deal Isn't a Predictor Of An A La Carte Future
(Friday update #3) The was a flutter of excitement this week by some who interpreted a new deal by WealthTV to make its 24/7 linear feed available to Roku users as evidence of an a la carte future. But that hope would be misplaced; WealthTV, a network with minimal pay-TV carriage (though a litany of regulatory appeals), bears no resemblance to widely distributed cable networks like USA, MTV and Discovery whose lifeblood is monthly pay-TV carriage fees.
Even though WealthTV's proposed $2.99/mo subscription fee is more than any of these networks receive, WealthTV's retail model means its subscriber penetration will be a tiny fraction of these cable nets, and that's after necessarily heavy marketing and promotion. Don't get me wrong, Roku and other connected devices are doing a fabulous job of bringing online content to TVs. But getting top-notch, current cable programs is nowhere on the horizon. This is doubly true given that this week's FCC approval of Comcast-NBCU was an explicit blessing of the cable model.
Categories: Cable Networks, Devices
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Roku Hits 1 Billion Streams; Viewing Time Is 31% As Much As Traditional TV
Connected device maker Roku has announced that it has delivered a cumulative 1 billion video streams to its installed base of media players. Even more interesting though is that the company disclosed that in December
2010, its players were used for an average of 11+ hours of play time per week. Since Nielsen reported that in Q2 '10 that the average American watched about 143.5 hours per month, this would mean that Roku owners on average are watching 31% (i.e. 45/143.5) as much through these devices as they do traditional TV.
Categories: Devices
Topics: comScore, Nielsen, Roku
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Both Roku and TiVo Get Hulu Plus Access
Hulu is extending access to its Hulu Plus subscription service to Roku devices and to TiVo Premiere. The service will be available to owners of these devices for $9.95/mo. Roku and TiVo follow availability of Hulu Plus on Samsung connected devices, Sony PS3 and the iOS devices.
Of course it's a real benefit to Hulu Plus subscribers to gain on-TV viewing through inexpensive connected devices, and no doubt we can expect more
devices to come, with boxee right at the top of the list. Still, with Hulu Plus following Netflix onto these devices, consumers are inevitably going to closely compare the two services. In this respect, as I've pointed out numerous times, most recently in the wake of Netflix's expanded deal with NBCU, Hulu Plus's content is going to look skimpy.
To be fair, for what it is - access to current and past seasons of broadcast programs, Hulu Plus is a great service. The problem is that DVRs already solve the current season episode value proposition for many (40% of homes and growing, according to Leichtman Research) while the prior seasons episodes are increasingly available on Netflix. Meanwhile, with TV Everywhere rolling out, Hulu Plus will be challenged to get access to cable TV network programs.
Expanding the number of devices that can access Hulu Plus is the right move (and a refreshing update after previously blocking free Hulu.com content). Nonetheless the big challenge for Hulu Plus remains getting more content.
What do you think? Post a comment now (no sign-in required).
Categories: Aggregators, Devices
Topics: Hulu Plus, Netflix, Roku, TiVo
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Roku Refreshes Product Line to Offer 1080p HD Streaming
Roku is once again refreshing its product line, introducing 3 new players, including two that will offer 1080p HD streaming for the first time for Roku. As the chart below shows, the most notable features of the new top-of-the line XDS model ($99.99) are the upgraded HD capability, and a new "Instant Replay" feature on the remote control that allows users to jump back in the stream by 10 seconds without any buffering. The XDS also includes extended-range, dual-band Wireless N connectivity to home networks and a USB drive for portable media (note the existing HDXR model also has USB and will receive a firmware upgrade in the Fall to activate it).
Categories: Devices
Topics: Roku
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For Connected Devices, To Browse or Not to Browse - That is the Question
If Hamlet were considering what functionality devices connecting the Internet to TVs should have, he might well pose the question, "to browse or not to browse?" In other words, should connected devices come with a browser that allows users to freely the surf the entire Internet - as they do online and on mobile devices - or should they present content and services through walled gardens of approved "apps?"
With new connected devices proliferating (see Apple iTV tomorrow), and becoming less and less expensive (see Roku price cuts yesterday), it's inevitable that massive connected device adoption lies ahead. Yet even as these devices are poised to take on greater importance in consumers' lives and be ever more strategic to any company committed to a three-screen strategy, it is still far from clear which device approach will dominate.
Categories: Devices
Topics: Apple, Espial, Roku, Samsung, TiVo, Vizio
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Boxee and Widevine Partner for Enhanced Video Delivery
Boxee and Widevine are announcing this morning that they plan to incorporate Widevine's DRM, adaptive streaming and virtual DVD controls into
CE devices that contain Boxee's digital media software. The move gives Boxee a more complete solution to offer CE providers looking to bring both content and connectivity to their devices.
Widevine has been on a roll recently, signing deals with EchoStar, Sonic Solutions, LOVEFiLM and others in the past few months. Widevine is benefiting from an explosion of connected devices that bring online video to TVs. Consumer electronics manufacturers must ensure that video is delivered securely and complies with digital rights, and plays out in high-quality. In addition Widevine offers a "trick play" feature with progressive download that allows users to fast forward or rewind like they would with a DVD, without the annoying buffering.
Topics: Boxee, Roku, Samsung, Widevine
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Roku Brings Flixster Trailers to the Big Screen
I've become a bigger fan of Flixster since downloading its Android app a couple of weeks ago to my new Droid X. It offers basically everything you
need to know about movies already released and those upcoming. So I welcomed the news late yesterday that Flixster had launched a free channel to watch movie trailers on Roku.
I've played around with the Flixster channel and though there are still some quality and formatting issues (especially for older movies), for the most part, it's a welcome addition to the Roku channel store. You can browse trailers in categories including, "Now in Theaters," "Coming Soon," "New on DVD" and "Certified Fresh" (which offers ratings by Rotten Tomatoes). You can also use your remote control to search the full database of trailers.
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Clearleap and Roku Partner, Blurring Traditional Video Distribution Boundaries
Clearleap, a web-based TV technology platform, and Roku, maker of the popular digital video player, are announcing a partnership this morning that blurs the boundaries between traditional and broadband-centric video
distribution. The partnership enables incumbent Pay-TV providers to deliver premium content, including their own video-on-demand (VOD) libraries, plus supplemental online video, to their customers via Roku boxes. As a result, instead of Roku being thought of as one of the "over-the-top" disruptors of the existing video ecosystem, the Clearleap deal will help it - and other connected devices to follow - potentially find a role working with Pay-TV providers to extend their services.
For industry analysts like me, the deal is a bit of a mind-bender; when I got a sneak preview of the implementation at the Cable Show in LA last month I had to ask more than once about the context and motivations of the parties involved. I refreshed my understanding earlier this week in phone calls with Braxton Jarratt, Clearleap's CEO and co-founder, and Jim Funk, Roku's VP of Business Development.
Braxton explained that several of Clearleap's cable operator customers have acknowledged the expanding role of online video viewership (e.g. Netflix, YouTube, Amazon, MLB, etc.) via connected devices and are growing concerned that they pose a double negative: diminishing the importance of operators' own video services while also generating additional network traffic, but no incremental revenue upside (assuming the broadband user stays beneath their data cap and doesn't need to upgrade their service tier).
Categories: Cable TV Operators, Devices, Partnerships, Video On Demand
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thePlatform Unveils Support for Numerous Over-the-Top Devices
thePlatform is announcing this morning that it has integrated with numerous "over-the-top" consumer electronics devices, enabling its content customers
to more easily deliver online video to them. Devices cited are boxee, Roku, TiVo, Vudu (which includes connected TVs and Blu-ray players from LG, Mitsubishi, Samsung, Toshiba and Vizio), DivX devices, Syabas (popbox), FlingoTV and others to come (including Google TV when ready). I caught up with Marty Roberts, thePlatform's VP of Sales and Marketing yesterday to learn more.
Marty explained the impetus was thePlatform's content customers telling the company they want to generate more video views and have easy access to the range of OTT devices coming to market. While conceding that the universe of all these devices combined is still probably in the low single-digit millions, thePlatform and its content customers are betting on future growth. The move is significant as it underscores the mindshare that direct access to TVs via broadband and connected devices has gained in the content community.
Categories: Devices, Technology
Topics: Boxee, DivX, FlingoTV, Google TV, LG, Mitsubishi, Roku, Samsung, Syabas, thePlatform, TiVo, Toshiba and Vizio, VUDU
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Roku To Add Netflix Browse, Search and Queue Features
Roku just announced that by June it will soon be introducing a handful of features that improve the Netflix streaming experience when using Roku, including the ability to do the following all within its channel UI: search the Netflix Watch Instantly library, browse and play content and add content to your Watch Instantly queue (here's a short company-produced demo video).
Currently users are first required to do all of these things online in their Netflix account, and then go to the Roku when ready to play their selections. This 2-step process has always felt a bit clunky to me and the new features obviously simplify the experience a lot. Roku spokesman Brian Jaquet told me he believes Roku is the first to offer the search function of the many CE devices Netflix is integrated with. I know Xbox introduced the browsing function last fall and I believe that at least PS3 and Wii (and possibly others) offer this as well.
Netflix has been hitting it out of the park recently with subscriber additions, with streaming an increasingly important drawing card. Things that Roku and others do that improve the TV-based experience are valuable, especially for more mainstream users.
What do you think? Post a comment now (no sign-in required).Categories: Aggregators, Devices
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4 Items Worth Noting for the Dec 7th Week (boxee's box, AT&T's iPhone woes, Nielsen data, 3D is coming)
Following are 4 items worth noting for the Dec 7th week:
1. Boxee's new box with D-Link - It was hard to miss the news from boxee this week that it will be launching its first box, in partnership with D-Link, in early 2010. Boxee has gained a rabid early adopter following, but the high hurdle requirement of downloading and configuring its software onto a 3rd party device meant it was unlikely to gain mainstream appeal. Strategically, the new box is the right move for the company.
For other standalone box makers such as Roku, boxee's box, with its open source ability to easily offer lots of content, is a new challenge (though note, still no Hulu programming and little cable programming will be available on the boxee box). The indicated price point of $200 is on the high side, particularly as broadband-enabled Blu-ray players are already sub-$150 and falling. Roku has set a high standard for out-of-the-box usability whereas D-Link's media adaptors have never been considered ease-of-use standouts. Boxee's snazzy, but very unconventional sunken-cube design for the D-Link box is also risky. While eye-catching, it introduces complexity for users already challenged by how to squeeze another component onto their shelves. If boxee only succeeds in getting its current early adopters to buy the box it will have gained little. This one will be interesting to watch unfold.
2. AT&T tries to solve its iPhone data usage problem - In the "be careful what you ask for, you might just get it" category, AT&T Wireless head Ralph de la Vega revealed an interesting factoid this week at the UBS media conference: 3% of its smartphone (i.e. iPhone) users consume 40% of its network's capacity. Of course video and audio capabilities were one of the big ideas behind the iPhone, so AT&T should hardly be surprised by this result. AT&T, which has been hammered by Verizon (not to mention its users) over network quality, thinks the solution to its problem is giving heavy users unspecified "incentives" to reduce their activity. No word on what that means exactly.
Mobile video has become very hot this year, largely due to the iPhone's success. But the best smartphones in the world can't compensate for lack of network capacity. While AT&T is adding more 3G availability, it's questionable whether they'll ever catch up to user demand. That could mean the only way to manage this problem is to throttle demand through higher data usage pricing. That would be unfortunate and surely stunt the iPhone's video growth. Verizon, with its line of Android-powered phones, could be a key beneficiary.
3. Q3 '09 Nielsen data shows TV's supremacy remains, though early slippage found - Nielsen released its latest A2/M2 Three Screen Report this week, offering yet another reminder that despite online video's incredible growth, TV viewing still reigns supreme. Nielsen found that TV viewing accounted for 129 hours, 16 minutes in Q3. While that amount is more than 40 times greater than the 3 hours, 24 minutes spent on online video viewing, it is actually down a slight .4% from Q3 '08 of 129 hours 45 minutes.
How much weight should we give that drop of 29 minutes a month (which equates to just less than a minute/day)? Not a lot until we see a sustained trend over time. There are plenty of other video options causing competition for consumers' attention, but good old fashioned TV is going to dominate for a long time to come. This is one of the key motivators behind Comcast's acquisition of NBCU.
4. 3D poised for major visibility - In my Oct. 30th "4 Items" post I mentioned being impressed with a demo from 3D TV technology company HDLogix I saw while in Denver for the CTAM Summit. This Sunday the company will do a major public demonstration, broadcasting the Cowboys-Chargers in 3D on the Cowboys Stadium's 160 foot by 72 foot HDTV display. HDLogix touts its ImageIQ 3D as the most cost-effective method for generating 3D video, as it upconverts existing 2D streams in real-time, meaning no additional production costs are incurred.
Obviously those watching from home won't be able to see the 3D streaming, but it will surely be a sight to see the 80,000 attendees sporting their 3D glasses oohing and aahing. Between this and James Cameron's 3D "Avatar" releasing next week, 3D is poised for a lot of exposure.
Enjoy the weekend!
Categories: Devices, Mobile Video, Sports, Technology, Telcos
Topics: AT&T, Boxee, D-Link, HDLogix, iPhone, Nielsen, Roku
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Flip's New FlipShare TV Will Likely Flop
With today's unveiling of FlipShare TV, the folks behind the enormously popular Flip video cameras are betting that users want to watch their personal videos on their big-screen TVs and also be able to share their videos with friends and family. I think Flip is 100% right about users' interests, but the company's proprietary and expensive FlipShare TV approach is off the mark, and will likely flop. Flip would have had more success by partnering with key players in the video ecosystem, benefiting from both their momentum and numerous co-branding opportunities, while also avoiding costs incurred to develop and market FlipShare TV.
FlipShare TV consists of 3 items: a small base station that connects to the TV via HDMI or composite cables; a USB stick that has a proprietary 801.11n wireless interface so that videos on the computer can be
streamed to the base station (and hence viewed on the TV); and a remote control. Included FlipShare software lets users create "Flip Channels" which are groups of videos. FlipShare TV costs $150, a not-insignificant amount given Flip video cameras themselves have MSRPs of $150-$230, but can often be found for far less via online deals (I bought my daughter one for $60 recently).The problem with FlipShare TV is that it takes a grounds-up approach to solving problems that could have been solved instead through smart partnerships and relatively straightforward integrations. Flip should have created a free or nearly free TV viewing and sharing feature that would have helped distinguish Flip's video cameras from the extensive list of competitive products hitting the market rather than creating a whole new product.
FlipShare TV's core proposition is of course making users' videos viewable on their TVs. The most obvious approach to doing so would have been to just partner with convergence product companies who are jockeying for position in the living room. The first partner in this space would have been Roku, which just released open APIs to support its Channel Store. I anticipate many other convergence players (e.g. Blu-ray, Internet TVs, gaming consoles, etc.) will similarly offer APIs to inexpensively broaden their offerings. As this occurs, Flip could have piggybacked on these devices. Netflix is doing this pre-emptively in the absence of APIs through brute force integrations; if it had wanted to, Cisco, Flip's parent, could have afforded to do so as well.
FlipShare TV's other value proposition of sharing could have been addressed through partnerships with companies such as Motionbox, iMemories and Pixorial which are targeting the family's "Chief Memory Officer." Motionbox is in fact already on Roku's Channel Store, which would have meant one less Flip integration. These companies are agnostic about how users capture their video, but all would have likely been eager to partner with well-known Flip to add to their brand awareness and their own value propositions.
YouTube would have been another obvious partner to enhance sharing. Granted YouTube lacks a strategy for getting onto the TV, but its online reach is unparalleled and features that would have enhanced YouTube uploading which is already prevalent among Flip users could have been valuable.
A major kink in FlipShare TV's sharing approach is that the sharee (e.g. grandma and grandpa) themselves also have to buy a FlipShare TV so they have the base station to connect to their TVs. Pew recently estimated 30% of seniors now have broadband Internet access (a number that's likely far higher for grandparents who have tech-forward, Flip-buying kids and grandkids). My guess is that sharing videos via a private YouTube channel would have been adequate for most of them if faced with the alternative of spending $150 for a proprietary setup.
All of these potential opportunities somehow didn't register with the Flip team. Their focus on a proprietary approach seems so complete that they didn't even choose to leverage existing wireless home networks among their target audience (Pew estimates home wireless penetration at about 40% for all broadband homes; it's likely double that or more in homes where a Flip camera's been purchased). Instead, additional cost was added to FlipShare TV system with the proprietary USB wireless stick.
I could be way off base on this and underestimating consumers' willingness to buy proprietary hardware, but I suspect I'm not. FlipShare TV's underlying concept of viewing on TVs and sharing is right on, but my guess is that its execution will yield little success. The lesson here: when partnerships are readily available, capitalize on them.
What do you think? Post a comment now.
Categories: Devices
Topics: Flip, FlipShare TV, iMemories, Motionbox, Pixorial, Roku, YouTube
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Roku's Channel Store Launches, Positioning Player as Open Platform
Roku is launching its Channel Store today with 10 free channels, bidding to become the must-have broadband-to-the-TV video player in an increasingly crowded space. With the Channel Store Roku is releasing a free software developer kit (SDK) that further content partners can use to create an application to run on Roku players. Up until now Roku has selected its content partners (Netflix, Amazon VOD and MLB.TV), but the SDK helps Roku re-position itself as an open platform, available for all legal and non-adult content providers. Existing Roku players will get a software upgrade to enable the Channel Store, while new players receive the software upon initial install.
I got a sneak peak at the Channel Store over the weekend using the new Roku HD-XR player which itself was recently released. The 10 channels include Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, Frame Channel, Motionbox and MobileTribe. The Content Store is a new icon on the Roku home screen, alongside the 3 existing partners. After selecting it, the 10 new channels' icons are visible along with their respective shows and their episodes.
The video quality is terrific; as with prior Netflix movies I've watched there's no buffering, the audio and video are in synch, it's possible to pause, fast-forward and rewind and come back later and resume at the same spot. The only issue I had was that the start-up time for new shows was very slow, sometimes taking up to 5 minutes while the screen said "retrieving...." I'm chalking this up to using the Channel Store pre-release, as Netflix movies I also retrieved over the weekend loaded quickly as they always do.
One other minor annoyance was that to watch Revision3 shows I had to first create an account at Revision3. Only after doing so and linking my Roku to that account was I able to start watching. I guess I understand that Revision3 wants to know who's watching via Roku, but the hurdle will suppress sampling of its shows when users are in channel surfing mode. Plus, online I'm able to watch Revision3 shows like Tekzilla without an account. I'd like to see the Roku process streamlined to emulate online.
Roku's spokesman Brian Jaquet explained to me that these 10 channels are just the start. Just as Apple has done with the App Store, Roku imagines letting a thousand flowers bloom, with an expanding variety of popular content helping drive sales of Roku players. The company has set up an affiliate program so that content partners that help sell players get a commission. It is also experimenting with different internal discounts that incent partners to sell players.
As I wrote in back in August, I continue to be bullish about Roku's prospects. Though I'm generally not a fan of new special purpose boxes, Roku has a few key things going for it that make it appealing to all-important mainstream buyers: piggybacking on existing well-known brands (e.g. Netflix, Amazon, MLB, Pandora, Facebook, etc.) to drive awareness, a low price-point that neutralizes much of the buyer's purchase risk, and a dead simple process of connecting and getting started. While boxee, for example, has for now appealed mainly to early adopters, Roku has from day 1 been positioned as a mainstream product (note boxee plans to launch its own box shortly along with its beta version). The Channel Store will only help broaden Roku's appeal. If Roku could clinch a promotional deal with Netflix, that would be a killer this holiday season, especially as a stocking stuffer.
Nonetheless, I still don't expect Roku or any of the other Internet-connected devices to incite a wave of cord-cutting any time soon. These are still "fill-in-the-gaps" kinds of value propositions; access to linear broadcast and cable programming is required for any of them to be considered bona fide substitutes to cable/satellite/telco. The risk to the incumbent providers is that new devices continue getting stronger, making them appealing as "good enough" alternatives to some portion of viewers. The Channel Store gives Roku that potential, as well as a leg up on the myriad other connected devices currently hitting the market. It will be worth watching over time.
What do you think? Post a comment now.
Categories: Devices
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