Posts for 'Advertising'

The full program for the June 25th VideoNuze Online Video Advertising Summit in NYC is now complete, with 45 industry leaders set to appear on 14 different sessions that will cover all of the hottest online video ad industry topics (see full program here). If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

With over 350 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants hail from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others. With luck the weather will cooperate and we'll have lunch and end-of-day cocktails on the beautiful terrace, with spectacular views of the Empire State Building.

A few additional bonuses:

- All attendees will receive complimentary, exclusive access to eMarketer's new mobile video advertising report.

- All attendees will be able to drop their business card at ILoveVideo.tv's table-top to win an iPad Mini.

- All attendees are also registered for CEWeek's free exhibits and conferences.

- And all early bird registrants (you know who you are!) are eligible to win a 50-inch Samsung LED Smart TV and Roku Streaming Stick, provided by Innovid.

The Ad Summit is generously supported by 17 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

Learn more and register now!

Recently released data from online video ad platforms Videology and LiveRail reveal in-depth dynamics of the fast-moving online video ad industry.

First, in an analysis of 2.4 billion video impressions Videology delivered in Q1 '14, it found that 91% of advertisers bought video ads based on a guaranteed CPM (cost per impression), similar to how traditional TV advertising is bought. This was an increase of 6% vs. Q4 '13.

The desktop still dominates for online video ad campaigns, as 78% were for desktop-only, followed by 10% for desktop plus mobile, 6% for desktop/mobile/connected TV, 5% for mobile only and 1% for other connected TV. Videology found that 35% of campaign used some type of 3rd-party verification, including Nielsen's OCR or comScore's vCE.

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I'm pleased to present the 230th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week found Colin at the BroadbandTV Con event in Santa Clara where he was impressed by the 2 keynotes, by Eric Berger, EVP, Digital Networks, Sony Pictures Television (Crackle) and Roy Sekoff, President and Co-Creator of HuffPost Live. Eric and Roy provided insights about their strategies and the audiences they're pursuing. Both services are highly successful in their own ways. Colin shares his observations, and compares and contrasts the two.

One commonality is that both services are free to viewers and ad-supported, which brings us to our next topic, PwC's growth forecast for online video advertising, which I covered this week. We dig into the details and other PwC numbers. Even though PwC projects video ad spending will more than double, to $6.8 billion in 2018, Colin actually believes the forecast is too conservative. He explains why and what would really impress him.

Listen in to learn more!

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PwC released its Entertainment & Media Outlook for 2014-2018 yesterday, forecasting that online video advertising in the U.S. will hit nearly $6.8 billion in 2018, more than double the projected 2014 level of $3.3 billion.

PwC sees video advertising as achieving a 19.5% compound growth rate from 2013-2018, trailing only mobile Internet advertising, forecast at 22.1% CAGR. Video advertising's share of all wired Internet advertising is projected to jump from 8.7% in 2014 to 14.5% in 2018.

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Today is the last day to save $100 on tickets to the June 25th VideoNuze Online Video Advertising Summit in NYC. As a bonus, all early bird registrants will also be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. Registrants are also cross-registered for CEWeek's exhibits and free conferences.

We have an exciting full-day program planned, with executive speakers from A+E Networks, Allstate, AOL, Comcast, comScore, Conde Nast, Digitas, eMarketer, Forrester, Google, GroupM, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Newsy, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis and many others. (see program here)

We'll be covering all of the hottest industry topics in a variety of formats - panel discussions, case studies, fireside chat interviews, presentations and more. For anyone  in the industry looking for a soup-to-nuts deep-dive, and outstanding networking with 300+ industry executives, I highly recommend attending.

The Ad Summit is generously supported by 15 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

Register now and save!

FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.The integration is meant to support a trial announced earlier this month under which ABC and ABC Family initially, will allow select ad buyers to access reserved inventory.

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There's just one week left to take advantage of early bird discounted registration for the June 25th VideoNuze Online Video Advertising Summit in NYC. All early bird registrants save $100 and are entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. If you're thinking of coming, now's the time to act!

I'm super-excited about the 4th annual VideoNuze Ad Summit as we'll be diving into so many of the hottest topics in the industry today such as multi-screen, branded entertainment, NewFronts/Upfronts, mobile video, programmatic (from both buy and sell sides), merging of TV and online, and more.

We'll also have great case studies on how marketers are leveraging online video advertising in new and effective ways. Kicking the day off will be eMarketer's David Hallerman, who will share his forecast for video advertising's growth, along with the dependencies.

The Video Ad Summit is all about learning and executives from leading companies such as Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis - plus many others - will be sharing insights.

The Ad Summit is also a high-impact day of industry networking as we typically have around 300-350 attendees from around the ecosystem.

The Ad Summit is generously supported by 15  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

Register now and save!

More evidence of the boom in online video advertising as SpotXchange has reported that its Q1 '14 revenues increased 145% vs. Q1 '13. The company pointed to a slew of new premium content provider customers including Hearst Digital, Meredith Video Solutions, Zynga, The Atlantic and Billboard as helping fuel its growth. Over the past few quarters SpotXchange said it has added 80+ supply side platform partners and integrated with 30+ demand side platforms.

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Video ad manager Vindico has unveiled MatchPoint, a customer relationship management tool that enables advertisers to more efficiently target existing customers with online video advertising campaigns.

With MatchPoint, the advertiser uploads specific customer data (e.g. email address, phone #, etc.) which Vindico then matches against 1 billion profiles in real-time to provide demographic and psychographic information about the advertisers' customers. The results can then be used to zero in on particular audiences to target for customized campaigns across numerous inventory sources.

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I recently had the pleasure being interviewed by my former colleague Howard Homonoff for his weekly "Media Reporter" show at the Columbia Institute for Tele-Information which he produces in addition to his consulting practice. In the interview we touch on a broad range of topics including how technology is helping traditional TV, the impact of online video on pay-TV operators and networks, online originals, NewFronts, rise of devices and mobile viewing, net neutrality, industry deals and much more.

The interview runs about 28 minutes.

Watch the interview

I'm pleased to present the 227th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we dig into the Turner-Comcast deal from earlier this week, under which Turner is providing past seasons' and full current season's episodes to some of its most popular programs to Comcast for viewing on VOD and TV Everywhere.  As I wrote earlier this week, a key enabler of the deal is Turner's ability to dynamically insert ads in the on-demand streams.

Colin and I agree that, to the extent the deal becomes a template for others, it could have a wide-ranging impact on the ecosystem. To date, Netflix and other OTT providers have been able to aggregate huge libraries of past seasons' episodes, which have fueled binge-viewing.

But as advertising in VOD/TVE grows and improves, it could become the financial foundation for operators to gain far greater content rights. That in turn could change the negotiating balance for content and perceptions of pay-TV operators. Colin and I explain what could be ahead.

Listen in to learn more!

(Note also Colin is hosting a free webinar next Tuesday on Fox Sports Go TVE app. Sign up here.)

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

Still on the fence about attending the June 25th VideoNuze Online Video Ad Summit? Well, keep in mind that if you sign up by May 30th, you'll save $100 and you'll be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, generously provided by Innovid. Pretty sweet!

(Note, if you're at an agency or brand, you may qualify for complimentary tickets - contact me to find out)

This will be the 4th annual VideoNuze Ad Summit and once again we have a dynamite group of speakers from companies such as Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, Weather Company, Xaxis participating, plus many others.

The Ad Summit is a premier day of learning and industry networking. We typically have around 300-350 attendees from around the ecosystem. We'll be taking full advantage of the beautiful outdoor space at our venue, the Midtown Loft & Terrace, featuring spectacular Manhattan views (see pics below).

The Ad Summit is generously supported by 14  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo and Optimatic.

Register now and save!

(Note: The Ad Summit is being held during CEWeek, so all registrants get free cross registration to CEWeek's exhibits and free conferences.)

The holy grail for marketers these days is having a video ad go viral. Not only does it provide the brand an enormous amount of free exposure, it also gives the team behind the ad major resume points for having "cracked the code" on making an ad a viral hit. However, the odds of an ad actually going viral are extremely long.

That's why a presentation I attended during IAB's NewFronts Insight Lunch last week, by Richard Kosinski, president of Unruly, really caught my attention. Unruly is a platform for social video marketing that helps agencies and advertisers get their videos watched and shared. Richard shared highlights of a new white paper, "The Science of Sharing 2014," which looked at the social performance of 14 different ads from Super Bowl XLVIII.

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Programmatic video advertising took a small step into the TV world today as Geri Wang, president of ABC Sales, announced a trial this summer involving online video from ABC and ABC Family. The trial is being conducted with FreeWheel's FourFronts Programmatic solution, which will connect a limited number of media buyers with select demand side platforms (DSPs) using buyers' first-party and other data.

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Turner Broadcasting will provide Comcast with VOD and TV Everywhere access for some of its most popular programs across all of its cable networks, under a deal announced this morning. A significant aspect of the deal is that it gives Comcast rights not only to past seasons' episodes, but also to all current season episodes - what's known as "stacking rights." The deal is a big win for Comcast and also underscores the emergence of dynamic ad insertion in VOD/TVE streams as an important new revenue driver.

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I'm pleased to present the 226th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we focus on Maker Studios and the broader trend around short-form online video and its appeal to millennials.

The Maker NewFront earlier this week in NYC, which I attended, underscored for me how well the company is differentiating itself from traditional TV. Rather than trying to emulate HBO (as Netflix is doing) or chase Netflix itself (as Microsoft, Yahoo and others pursuing TV projects seem to be doing), Maker is carving its own path, focused on delivering breakthrough short-form content that resonates with millennials.

A key success factor is the creative freedom Maker talent has, allowing authenticity which appeals to millennials. Unvarnished and sometimes wacky, Maker's programming exemplifies how unconstrained the web is for the next generation of talent. Of course a key question is if or how things will change under Disney (whose CEO Bob Iger offered his first public comments on the deal this week).

(Note there's an approximately 5-second dropout in my audio about mid-way through. We're still wrestling with Skype's quality.)

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

Maker Studios' NewFronts presentation last night illustrated two of online video's biggest trends - the rise of short-form as a bona fide programming format and the intensifying battle for attention of millennial audiences. Maker is already a juggernaut, with 6 billion views per month, but last night's ambitious programming agenda - combined with its new access to Disney's treasure chest of iconic characters/brands - underscore Maker's potential to keep remaking the video landscape.

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Extreme Reach, which provides video ad solutions across TV and online video, has acquired BrandAds, a startup that has developed a measurement solution for online video ads. Back in Sept. '13, I covered the launch of BrandAds Bridge product, which uses direct audience measurement to report on 30 difference performance metrics.

John Roland, CEO of Extreme Reach, told me that whereas the company's clients already have access to robust insights for TV ads, the BrandAds acquisition will enhance measurement of online video ads, something its clients are seeking. Doing so will provide a more accurate picture of video ads' effectiveness and the ability to reduce waste and inefficiency.

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