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A Silver Lining in the Cloud for Pay TV Operators
Monday, March 10, 2014, 9:43 PM ETPosted by:Shawn Michels
Senior Product Manager, Media, AkamaiPaul Ragland
Vice President of Sales, North America, Irdeto5 Steps to Making Multi-Screen Video Work with the Cloud
As we charge into 2014, pay-TV operators aren't just toying with the idea of granting consumers access to content from a variety of connected devices; it is now the standard. This shift in viewing consumption has driven operators and technology partners to 'look under the hood' of their platforms and re-assess content delivery and management schemes.
The biggest concern facing operators is how the industry can protect content when being delivered over different devices. How can operators achieve the right content protection mix and content management scheme in a scalable fashion while ensuring a consistent user experience? The answer could be found in the cloud. Following are 5 key steps to consider for making multi-screen video work with the cloud:Categories: Cable TV Operators, Satellite, Technology, Telcos
Topics: Akamai, Irdeto, TV Everywhere
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Millennials Pose a Product Strategy Puzzle for Pay-TV Industry
Do millennials want pay-TV or don't they? This is one of the most hotly-debated topics in the video industry today. The "don't" camp is well-represented by Charlie Ergen, head of DISH Network, who recently said, "We’re losing a whole generation of individuals who aren’t going to buy into that model because they only want one particular show or they want to watch the show wherever they can or they want to watch it on their schedule and so that generation is not signing up to satellite or cable or phone video today."
Last week, Ergen and DISH took an important step toward re-imagining pay-TV to make it more relevant to millennials by securing OTT distribution rights to key Disney/ESPN channels. Bloomberg reported that a new OTT service from DISH could sell for $20-30/month, far less than today's typical pay-TV bundle. BTIG's Rich Greenfield subsequently fleshed out what a new lower-priced personal subscription service or "PSS" could look like: a limited access one-stream-at-a-time model geared to single-adults or light TV viewers.Categories: Cable TV Operators, Satellite, Telcos
Topics: BTIG, Comcast, DISH Network, Disney, Verizon
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VideoNuze Podcast #211 - Reviewing Netflix's Stellar Year; How Verizon Will Use OnCue
I'm pleased to present the 211th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
In today's podcast we review Netflix's stellar 2013 results, particularly focusing on international. Then we discuss how Verizon will use OnCue, part of the Intel Media assets it acquired earlier this week. Colin sees them as key to upgrading the current FiOS service. I think that's right short-term, but longer-term I see Verizon using the assets to launch a nationwide virtual pay-TV services delivered over both wired and wireless networks. If Verizon does, it could really shake up the industry.
Listen in to learn more!
Click here for previous podcasts
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Aggregators, International, Podcasts, Telcos
Topics: Intel Media, Netflix, Podcast, Verizon
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Net Neutrality in Focus If Verizon Launches OTT Pay-TV Service Using Intel Media Assets
This morning Verizon finally made official what has been rumored for months - its acquisition of Intel Media's assets, including its OnCue and its IP-based TV set-top box. With the deal (plus other recent acquisitions of upLynk and EdgeCast), Verizon is now well-positioned to launch an over-the-top pay-TV service outside of its FiOS footprint.
If and when it does so, then last week's net neutrality ruling takes on even higher importance, because incumbent cable operators/broadband ISPs would either have to allow Verizon's traffic through, unfettered, creating direct OTT competition for their core pay-TV services, or discriminate against Verizon, creating a perception of anti-competitiveness and no doubt, a PR firestorm.Categories: Regulation, Telcos
Topics: FCC, Intel Media, Net Neutrality, Verizon
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Risk to Net Neutrality is Minimal Even Though FCC's Open Internet Has Been Overturned
Earlier today the DC Court of Appeals threw out the FCC's Open Internet net neutrality rules. Net neutrality advocates are upset with the FCC for pursuing an illogical regulatory path from the start. They are deeply worried that now, unencumbered by net neutrality regulations, big broadband ISPs (which also happen to be the biggest pay-TV providers) will begin to discriminate against third-party online video services by shunting them to "slow lanes" and charging new delivery "tolls."
I completely understand these concerns, but I for one don't envision any of this happening, at least not in the foreseeable future. Some of you are no doubt thinking - Will's naive, he's an idiot, he's a shill, etc. so let me explain.Categories: Broadband ISPs, Cable TV Operators, Regulation, Telcos
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Survey: 48% Of Pay-TV Subscribers “Cord Cheat” with OTT Services
Digitalsmiths has released its quarterly survey on consumer behavior around pay-TV and VOD, finding that consumers are continuing to “cord cheat,” with 48% supplementing their pay-TV subscriptions with OTT services, up from 35% reported in Q2 '13. Most popular for these consumers was Netflix (42%), while for individual movie rentals Redbox kiosks took the lead at 17%.
Digitalsmiths believes cord cheating is a big threat to pay-TV providers and said they must adapt and better support consumer expectations. According to the survey, the top reasons consumers are choosing OTT services like Netflix, Hulu or iTunes are because they are more convenient (53%), cheaper (48%) and allow full season TV viewing (31%).Categories: Aggregators, Cable TV Operators, Satellite, Telcos
Topics: Digitalsmiths
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Akamai Partners With Turk Telekom for Operator CDN
Akamai is announcing this morning that it has partnered with Turk Telekom to build and manage an operator content delivery network (OCDN) in Turkey. Turk Telekom will be deploying Akamai's Aura Spectra, a Software-as-a-Service (SaaS) solution whereby Akamai dedicates servers for the company's use, which are then maintained by Akamai along with its CDN software.
Categories: CDNs, International, Telcos
Topics: Akamai, Turk Telekom
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Study: U.S. Broadband Homes Without Pay-TV are Basically Flat at 9%
There is a lot of talk these days about pay-TV cord-cutters and cord-nevers and how OTT providers can leverage this group to build their businesses. But a data point from research firm Leichtman Research Group last week that caught my eye suggests this market may be smaller than many people think and also not growing very fast. LRG noted that just 9% of U.S. homes subscribe to a broadband Internet service, but not a pay-TV service, up just slightly from the 8% level in both 2011 and 2012 (see graph below).
Further, Bruce Leichtman of LRG told me that of the broadband/no pay-TV group, just 37% get their broadband from speedier and pricier cable or telco fiber deployments. That compares with 75% taking these services among other broadband subscribers (remember than cable and telco fiber are by far the most prevalent broadband services).Categories: Broadband ISPs, Cable TV Operators, Satellite, Telcos
Topics: Leichtman Research Group
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thePlatform's Virtual TV Framework Enables Cloud Delivery for All Pay-TV Services
Here's a great example of how robust the cloud has now become: thePlatform, a leading online video publishing company, is announcing a new "Virtual TV Framework" today, that allows pay-TV operators to deliver their FULL linear and on-demand services via the cloud, to any connected/mobile device. Until now, pay-TV operators have mostly offered only VOD or a limited set of linear channels as part of their TV Everywhere initiatives. Now the new Virtual TV Framework will allow them to replicate ALL of their services for cloud-based delivery.
Why does this matter? Because cloud-delivery makes it easier for pay-TV operators to enhance their subscribers' experience with existing services and to develop new ones, while also reducing delivery costs. It's no secret that the landscape for video services has become much more competitive with the advent of innovative OTT options from Netflix, Hulu, Amazon and others, so consumers are expecting more from their pay-TV operators. As well, given the high price of pay-TV service, delivering more value has become a key industry priority - this is the essential role of TV Everywhere.Categories: Cable TV Operators, Satellite, Technology, Telcos
Topics: thePlatform
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Best Soap Opera: "Google, Apple and the Mission to Disrupt Pay-TV"
It's time for the latest episode of the industry's best and longest-running soap opera, "Google, Apple and the Mission to Disrupt Pay-TV." New reports this week (here and here) suggest that the two tech giants are once again angling to get a piece of the pay-TV industry, which, despite already being under attack from all sides, appears to be holding its own.
As in the past, the current episode is based only on "people familiar" with the discussions Google and Apple executives are each having with pay-TV industry players. Google and Apple executives as usual are offering "no comment." The new episode features twists to keep all of us engaged. Apple is reportedly contemplating a "premium" version of its service that will allow users to skip ads, with Apple compensating TV networks for lost ad revenue (not to spoil the drama, but it's awfully hard to see how the math would add up on such a plan or why the networks themselves would go for it). And Google has reportedly even demo'd its product (shocking!), though no details on what it is or how it is different were released.Categories: Cable Networks, Cable TV Operators, Satellite, Telcos
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Tipping Point? Q1 '13 Broadband Subscriber Growth Was 6x Bigger Than Pay-TV's
New industry data compiled by Leichtman Research Group shows that broadband ISPs that account for 93% of the U.S. market added over 1.1 million subscribers in Q1 '13, nearly 6 times the 194K pay-TV subscribers that were added in the period by pay-TV operators that account for 94% of the market.
Broadband subscriber additions have outstripped pay-TV's for years, but the 6x ratio is more than double the average of 2.8x from the prior 2 years. The 194K pay-TV additions in Q1 were down 56% vs. the 445K added in Q1 '12, while the 1.1M broadband additions were off 15% from the 1.3M in each of the prior 2 years.
On the surface the data suggests that cord-cutting - a shift from viewing video via pay-TV to via broadband - may finally be taking hold. But while LRG's Bruce Leichtman has indeed found an uptick in his calculations of cord-cutting (up from .2% of U.S. homes to .4%-.5%), he sees a far more nuanced picture of what accounted for Q1's swing, plus lots of uncertainty going forward.Categories: Broadband ISPs, Cable TV Operators, Satellite, Telcos
Topics: DirecTV, Leichtman Research Group
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Aereo's Court Victory Puts Retransmission Consent Fees Into Spotlight
Yesterday's victory by Aereo in federal appeals court is certain to have at least one consequence: it will put retransmission consent fees into the spotlight. For those unfamiliar with "retrans" as it is known, these are fees that broadcast TV networks and stations have negotiated from pay-TV operators. Much like the fees pay-TV operators pay to carry cable TV networks (e.g. MTV, USA, ESPN, etc.), retrans allows operators to carry broadcast networks.
Retrans fees are already a billion dollar plus revenue stream for broadcasters and by some estimates, could be a multiple of this in several years. Broadcasters see the payments as vital to keeping them on parity economic footing with cable networks. Conversely, operators see retrans as a broadcast subsidy, effectively inflating their already bloated programming costs. Retrans has been at the heart of most of the blackout battles between broadcasters and operators over the last several years.Categories: Broadcasters, Cable TV Operators, Satellite, Startups, Telcos
Topics: Aereo
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Verizon's Latest Discount Illustrates Why Intel Media Faces a Tough Road Ahead in Pay-TV
Several weeks ago, after watching Intel Media chief Erik Huggers interviewed at the D: Dive Into Media Conference, I expressed skepticism that the company's marketing plan for its forthcoming pay-TV service would work. Huggers explained that Intel would emphasize a breakthrough, high-quality video experience, rather than a "value approach" where consumers could possibly save money by switching to Intel.
While I agree with Huggers that there's a lot left to be desired in today's pay-TV experience, the reality is that the industry's big players have set the tone for how consumers make their decisions to switch providers: price first, features second. The latest evidence of this was another Verizon mailer that arrived at my house last week (see below), offering a 2-year, $89.99/month bundle of video/broadband/voice and a $250 Visa card. Verizon will also bump the broadband speed to 50/25 mbps as a bonus.Categories: Cable TV Operators, Startups, Telcos
Topics: Comcast, Intel Media, Verizon
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Study: Cord-Cutters and Cord-Nevers Will Soar to 17.2 Million U.S. Homes by 2017
New research from The Diffusion Group forecasts that the number of "pay-TV refugees" - U.S. homes subscribing to broadband, but not to pay-TV services - will increase 58%, from 10.9 million in 2012 to 17.2 million in 2017. Pay-TV refugees consist of both "cord-cutters" (homes that once subscribed to pay-TV, but no longer do) and "cord-nevers" (homes that have never subscribed to pay-TV). The percentage of broadband subscribers who are pay-TV refugees will increase from 12.5% in 2012 to 17.2% in 2017.
Although it forecasts the number of cord-cutters to increase over the next 5 years, TDG's founding partner and director of research Michael Greeson believes the pay-TV industry's main concern should be with cord-nevers which will more than double during that period. Of the 17.2 million pay-TV refugees in 2017, TDG forecasts 40% or 6.9 million of them to be cord-nevers, up from 29%, or 3.2 million, in 2012.Categories: Cable Networks, Cable TV Operators, Satellite, Telcos
Topics: The Diffusion Group
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Mark Cuban: An Apple Set-Top Box "Would Be A Huge Success." Right, And That's The Problem.
In a brief interview in AdWeek yesterday, Mark Cuban said "if Apple released a set-top box that supported authentication for multichannel video programming distributors (like cable and satellite companies), it would be a huge success." I agree with him - and that's exactly why such a product won't see the light of day.
As I asserted in August ("Apple to Make Cable Set-Top Boxes? Not. Going. To. Happen."), if pay-TV operators invited Apple to make set-tops it would be like letting the proverbial fox into the henhouse. They would be turning over their user experience to Apple, allowing the company to drive the UI and therefore reshape the video experience as it determined, just as it has done in music with iTunes. While there might be some short-term benefits (e.g. lower capex, etc.), the pay-TV industry's ability to sustain its multi-channel bundle long-term would be undermined.Categories: Cable TV Operators, Devices, Satellite, Telcos
Topics: Apple, Mark Cuban
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Why Has the Definition of "Cord-Cutting" Become So Squishy?
Since Q2 '11, when the pay-TV industry lost video subscribers for the first time, there has been a debate raging over the impact of "cord-cutting." Flash forward a year, and anyone hoping for some clarity on this critical question would arguably be even more confused. Read certain media coverage of the pay-TV industry's Q2 '12 results and you'd conclude cord-cutting was gaining traction; read others and you'd conclude it wasn't. A key reason for the murkiness: somehow over the past year the definition of "cord-cutting" has become very squishy.
Categories: Cable TV Operators, Satellite, Telcos
Topics: Sanford Bernstein
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VideoNuze-TDG Report Podcast #142 - NBC Olympics Streaming; Pay-TV Losses; Aereo's Low Pricing
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 142nd edition of the VideoNuze-TDG Report podcast. In this week's podcast Colin and I first discuss NBC's Olympics video streaming. Despite some high profile criticism, we agree that NBC has actually done a pretty good job and has laid a foundation for live streaming to be an expected part of all Olympics coverage in the future.
Next we review Q2 '12 results from some of the largest pay-TV operators. Video subscriber losses continue, although Q2 is historically a soft quarter. Colin notes that recent TDG research shows the pay-TV value proposition is increasingly challenged and he believes that means higher churn is ahead, with bigger opportunities for OTT options.
Speaking of those options, Aereo announced new low-cost plans and both Colin and I agree that they're a clever way to reduce entry barriers and increase viewing flexibility. It's still early, but we like Aereo's odds of success.
Last up, we note the early demise of the Nexus Q media streaming device, a product that both us called a dud a couple of weeks ago.
Listen in to learn more.
Click here to listen to the podcast (21 minutes, 43 seconds)
Click here for previous podcasts
The VideoNuze-TDG Report podcast is available in iTunes...subscribe today!Categories: Broadcasters, Cable TV Operators, Podcasts, Satellite, Sports, Startups, Telcos
Topics: Aereo, Comcast, Google, NBC Sports, Olympics, Podcast
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It's Time to Get Real About the Limits of the Multichannel TV Bundle
One of the big side effects of the current Viacom-DirecTV and Dish-AMC carriage disputes has been a renewed questioning of the durability of the traditional multichannel TV bundle by many industry observers. But while outsiders and consumers may be looking for the pay-TV industry to reinvent the way it packages and prices its services, attending the NECTA cable industry conference last Friday was yet another reminder of how committed the industry is to preserving the multichannel TV model.
To be fair, for many households (particularly heavy viewers), multichannel service is optimal and a great value. But consumers aren't monolithic, and it's time for the pay-TV industry to get real about multichannel's limits. Operators' main approach continues to be promoting an entry level tier of digital TV that has grown ever more expensive (moderator Bruce Leichtman pegs the mean monthly spending on multichannel TV service at $78.63, 7% higher than in 2011). This has, in turn, created a well-documented affordability issue for the industry.Categories: Cable Networks, Cable TV Operators, Satellite, Telcos
Topics: AMC, DirecTV, Dish Network, Viacom
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VideoNuze Report Podcast #126 - Sky's NOW TV; iPad's Data Cap Problems
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 126th edition of the VideoNuze Report podcast, for Mar. 23, 2012. This week finds Colin in London, providing him an even better perspective on our first topic this week, Sky's new over-the-top service called NOW TV, which it will launch this summer. Colin is bullish on NOW TV and likes the lessons it provides for U.S. pay-TV operators.
Categories: Advertising, Aggregators, Analytics, Books, Devices, International, Podcasts, Satellite, Telcos
Topics: iPad, Sky, Verizon Wireless
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Verizon-Redbox Joint Venture Announced; Netflix is in Bullseye
Verizon and Redbox parent Coinstar announced their much-rumored joint venture this morning, promising a "new single-source, national multi-platform" service to be launched in the second half of 2012. The new service is squarely aimed at competing with Netflix. However, neither the press release nor a 5-minute press call revealed any substantive details about the service (e.g. content available, pricing, geographic availability, etc.). Verizon will own 65% of the JV, with Coinstar owning the remainder.
On the surface the alliance makes sense, marrying streaming and DVD rentals. Verizon brings its massive wireless footprint and tens of millions of subscriber relationships to the JV, a huge promotional platform. Also, via its FiOS roll-outs, it has relationships with key content providers. For its part, Redbox brings its 35,000+ rental kiosks along with its own Hollywood relationships. Theoretically, some combination of the two could yield a compelling offering.Categories: Aggregators, Telcos