Posts for 'VideoSchmooze'

One of the highlights of the recent VideoSchmooze: Online Video Leadership Forum was the Best Practices in Video User Experiences session, which featured Mike Green (Brightcove), Anne Hunter (comScore), Paul Marcum (Bloomberg) and Steve Minichini (Assembly), with Jesse Redniss (BRaVe Ventures) expertly moderating.

The session included discussion of how viewers' video use cases vary by device (e.g. day-parting, information vs. entertainment content, etc.), the role of custom video in driving engagement, the effectiveness of auto-play video and ads (by Facebook and other content providers), how to combat bots/fraudulent traffic (estimated at 36% of all ads by comScore), appropriate buying criteria for video ads (GRP/reach, engagement, etc.) and lots more!

The full session video is included below.

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Below is the full video of the opening season at the recent VideoSchmooze: Online Video Leadership Forum, featuring Dounia Turrill, SVP, Client Insights, Nielsen and Bruce Leichtman, President and Principal Analyst, Leichtman Research Group, with me moderating. It was a fascinating session with Bruce and Dounia dispelling many of the myths around the changing video landscape, while zeroing in on the trends that matter most.

Among the topics we explored were cord-cutting and pay-TV seasonality, how SVOD is substituting for linear TV viewing, how Netflix is penetrated across different demographics, whether CBS All Access and HBO OTT will succeed, why too much attention is paid to millennials' viewing habits, why TV Everywhere is being marketed incorrectly, and how ad dollars are shifting from TV to online video, plus others.

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I'm pleased to present the 252nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Colin and I recorded the podcast shoulder-to-shoulder in NYC, where we were both at VideoSchmooze on Thursday. There were many great insights from panelists throughout the morning and we share 4 quick takeaways on this week's podcast. (Note, I'll be posting all session videos over the next couple of weeks.)

Our takeaways include discussion around Nielsen's new Total Audience report, which showed a decline of linear TV viewing across all age groups, most particularly among 18-24 year-olds; funding of high-quality online originals; a data point shared by comScore's Anne Hunter, that 36% of online video ad impressions are by bots, not humans; and last, the rise of autoplay video content, driven by Facebook.

Listen in to learn more!

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Tomorrow is the next VideoSchmooze: Online Video Leadership Forum in NYC. There's still time to join over 250 industry executives who are registered to attend this premier morning of learning and networking. Continental breakfast will be available at 7:30am, with the program running from 8:30am to 12:30pm. Individual tickets are $135, with 5-packs for $575 and 10-packs for $1,000

Among the many highlights of the program is the opening session, "Myths vs. Realities: Understanding Video's Unprecedented Changes." It will feature Nielsen's SVP, Client Insights, Dounia Turrill, who oversees the firm's Total Audience report, the Q3 '14 version of which was released this morning. Dounia will be sharing key insights from the report, and in particular will discuss SVOD viewing as a substitute for linear TV viewing, a topic which has been very much in the news recently.

Bruce Leichtman, president and principal analyst at Leichtman Research Group will also be on the opening session, which I'll be moderating. Bruce will be discussing his firm's primary research around cord-cutting, cord-nevering and OTT adoption, among other topics.

Thanks to VideoSchmooze's Lead sponsors Brightcove and Kaltura, plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

I hope you'll join us tomorrow morning!

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This Thursday, December 4th is the next VideoSchmooze: Online Video Leadership Forum in NYC. Continental breakfast will be available at 7:30am, with the program running from 8:30am to 12:30pm. There's still time to register and join 200+ colleagues from around the industry for this special morning of learning and networking.

As always, I've worked hard to focus the sessions on the most important industry trends, with participating executives from Assembly, BRaVe Ventures, Brightcove, Comcast, comScore, DEFY Media, Digitalsmiths, FreeWheel, FOX Sports, Fullscreen, Kaltura, Leichtman Research Group, NBCU, Nielsen, nScreenMedia, Tremor Video, Tubefilter and Vimeo.

As with all VideoNuze events, we'll maintain a hype-free atmosphere, where hard data and real-world experiences drive the on-stage discussions. I'm confident you'll come away with critical insights and data that will help you be more effective in your professional roles.

We are all living through immense changes in the video industry, which, in the long-run, will be considered no less historic than the advent of broadcast/cable TV, satellite delivery, color TVs, HDTV, VHS and DVD. Everyone involved in video - studios, advertisers, agencies, networks, talent, device-makers, technologists and others, will be affected in critical ways. The goal for these VideoSchmooze events is to help each of us better navigate these chaotic changes.

VideoSchmooze individual tickets are $135, with 5-packs for $575 and 10-packs for $1,000.

I look forward to seeing you on Thursday morning!

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Early bird discounted registration for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires today. If you've been waiting to see how your schedule is shaping up, now's the time to have another quick look and act. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. And remember, one lucky early bird registrant will win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value (thanks to TiVo).

VideoSchmooze will be a full morning of learning and schmoozing with over 200 industry executives. We're covering a range of compelling topics across 6 sessions, with 18 speakers. These days there's no shortage of interesting stuff to dig into!

Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

I hope you can join us on Dec. 4th!

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I'm pleased to present the 251st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week we dig into Nielsen's new plan to measure viewership on SVOD services. Both Colin and I believe this holds a lot of potential for TV networks and studios, though we're cautious until we learn more about the data that is produced (for more, Nielsen's SVP, Client Insights Dounia Turrill will be speaking at the Dec. 4th VideoSchmooze and this will be a topic of discussion).

We then transition to talking about specific OTT initiatives underway in Europe. Colin was in London this week attending a conference where he had a number of valuable conversations with broadcasters and pay-TV operators. He shares some specifics.

(Apologies - our recording quality is a little shaky this week due to connection issues)

Listen in to learn more!

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The VideoNuze podcast is also available in iTunes...subscribe today!

Reminder that the early bird discount for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires on Friday. Early bird registrants not only save on tickets, they're all entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, which TiVo has generously provided. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. If you've been on the fence about coming, now's the time to act.

VideoSchmooze is going to be an awesome morning of learning and networking. There will be 6 different sessions featuring 18 speakers digging into many of the hottest topics in the industry. There are so many exciting things happening these days, but also a lot of noisy headlines that can be very confusing. One of the key goals of VideoSchmooze is to cut through this and share a true picture of what matters and what doesn't.

Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

If you're a video industry executive and are struggling to make sense of what's happening, I highly recommend you join us for a valuable morning of learning and networking!

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The early bird discount for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires next week.  Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. As an extra motivator to sign up early, all early bird registrants will be entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, generously provided by TiVo.

To say there's a lot going on in the video world these days would be quite an understatement. At VideoSchmooze we'll tackling some of the hottest topics - cord-cutting, SVOD eroding linear TV viewing, online video advertising, sports and TV Everywhere, online originals' impact, the role of data, the rise of connected/mobile devices, millennials' viewing behaviors, new OTT initiatives, best practices, and lots more.

I'm especially excited about our all-star group of speakers and moderators, who will be sharing their insights. In particular, on the opening session, Dounia Turrill, SVP, Client Insights at Nielsen, will be sharing new Q3 '14 Cross-Platform data and Bruce Leichtman, president of Leichtman Research Group, will be providing an update on Q3 pay-TV video and broadband subscribers. No doubt they'll debunk some myths and shed new light on market conditions.

I'm grateful to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video, all of which will have executives attending and participating.

With so much happening these days, I expect this will be the highest-impact VideoSchmooze yet. If you're in the video industry and need to really understand the landscape, I highly recommend you join us for this superb morning of learning and networking!

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The program is now complete for the half-day December 4th VideoSchmooze in NYC (just 4 weeks from today!) and I'm really excited about the lineup of sessions and industry executives participating.

The final session added is "Best Practices for Great Video User Experiences," which will include Bloomberg Media's Global Head of Digital Video Paul Marcum, comScore's SVP, Global Marketing Strategy Anne Hunter, Brightcove's Sr. Director of Digital Media Solutions Mike Green and one more speaker TBD, moderated by Jesse Redniss, co-founder of BRaVe Ventures and formerly SVP of Digital at USA Networks. The session will dig into best practices around content, monetization and viewer engagement.

I'm also pleased to share that NBCU's SVP, Consumer Product Strategy, TV Everywhere Dina Juliano and FreeWheel's Director, Advisory Services Brian Dutt, will join the "Sports' Pivotal Role in Driving TV Everywhere's Adoption" panel, which also includes executives from Comcast and FOX Sports and will be moderated by Colin Dixon of nScreenMedia.

Last but not least, Kaltura's VP, Product Ariel Hitron will join the "TV, Disrupted: Online Originals Hit Their Stride" panel, alongside executives from Fullscreen, Vimeo, DEFY Media and Tubefilter.

Kaltura is also on-board as a Lead sponsor for VideoSchmooze in addition to Brightcove, and Branding sponsors Digitalsmiths, Tremor Video and FreeWheel. I am grateful to all of them for their generous support.

All in all, VideoSchmooze is going to be a jam-packed morning of learning and networking, covering many of the hottest trends in the industry today. If you need to cut through the noisy headlines and find out what's really going on, VideoSchmooze is a must-attend event.

Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. As an extra incentive, all early bird registrants will be entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, generously provided by TiVo.

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A reminder that the next VideoSchmooze: Online Video Leadership Forum is on Thursday morning, Dec. 4th at Scholastic Auditorium in NYC. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. As an extra incentive, all early bird registrants will be entered to win the awesome TiVo Roamio Plus DVR with Lifetime service - $1,000 value, generously provided by TiVo.

The VideoSchmooze program will cover many of the hottest trends in the industry. Leading off will be a deep-dive interview I'll do with 2 leading industry researchers - Dounia Turrill, SVP, Client Insights at Nielsen and Bruce Leichtman, president and principal analyst at Leichtman Research Group. Dounia and Bruce will provide data and clarify key trends around changing viewer behaviors, cord-cutting, OTT adoption, advertising, mobile plus lots more.

Then Colin Dixon will moderate "Sports' Pivotal Role in Driving TV Everywhere's Adoption" with executives from Comcast, Fox Sports and FreeWheel, which will examine how marquee TVE events like World Cup, Olympics and MMOD are driving the industry forward. Following is a new session, "Personalized Data is the New Big Data" in which Digitalsmiths' Chris Ambrozic will share insights on how stakeholders throughout the ecosystem are using data to deliver standout personalized user experiences and generate new ROIs.

Following the networking break, in "TV, Disrupted: Online Originals Hit Their Stride," we'll dig into one of the biggest trends around and how audiences are fragmenting, with executives from Fullscreen, Vimeo and DEFY Media. Next, Tremor Video's head of market research will share brand-new data on connected TVs and who's actually buying/using them. There will be one more session to round out the morning, TBA.

All in all it promises to be a superb morning of learning and networking with 250+ colleagues from around the ecosystem. I hope you can join us on Dec. 4th!

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The next VideoSchmooze: Online Video Leadership Forum is coming up on Thursday morning, Dec. 4th in NYC and the program is continuing to get stronger, with 2 new sessions added: "TV, Disrupted: Online Originals Hit Their Stride" and "The Connected TV Audience: Not Who You Might Think."

Viewership of online original programming has been surging and there's now a massive ecosystem creating great high-quality originals well beyond marquee shows from Netflix, Amazon, Hulu, etc. For many millennials in particular, online programming is now more appealing than traditional TV. This session brings together executives at 3 of the biggest players in online originals - Fullscreen, DEFY Media and Vimeo, to discuss what drives originals' success, why fans are so engaged, how originals are being monetized and what it all means for traditional TV.

Helping enable online originals is the fact that connected TVs are now in more than half of all U.S. homes. But you might be surprised about who's driving this adoption. In a special research session, Tremor Video's head of market research Doron Wesly will present brand-new data about who owns connected TVs, how their behavior differs from traditional TV viewers and how this is changing the video ecosystem.

I'll be unveiling the final pieces of VideoSchmooze's exciting morning-only program in the next couple of weeks. As always, it's shaping up to be an amazing morning of learning and networking for 250+ industry executives who need to be in the know.

Early bird tickets are available now for $95, with 5-packs for $430 and 10-packs for $760. As an extra incentive, all early bird registrants will be entered to win a TiVo Roamio Plus DVR with Lifetime service - $1,000 value, generously provided by TiVo. I've owned one for a while and in my opinion it's the BEST connected device around.

I look forward to seeing you on Dec. 4th!

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Early bird discounted registration for the next VideoSchmooze: Online Video Leadership Forum, on Thursday morning, Dec. 4th in NYC is now open. This will be the 11th VideoSchmooze and once again the morning will be packed with top notch learning and networking with 250+ industry executives. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760.

All early bird registrants will be entered to win a TiVo Roamio Plus DVR with Lifetime service - $1,000 value, generously provided by TiVo. As an owner of a Roamio Plus (plus virtually every other connected device), I can attest this is the best of all of them, providing integrated pay-TV and VOD via CableCard, Netflix, Hulu Plus, YouTube, AOL and much more, in addition to 6 tuners, storage for up to 1,000 hours and best of all remote streaming/downloading.

I'm still finalizing the full program, but I'm excited to share the opening session will be an interview with two of the industry's top researchers, Dounia Turrill, SVP, Client Insights at Nielsen (who oversees, among other things, the company's quarterly Cross-Platform Report, the industry benchmark for understanding viewer behaviors) and Bruce Leichtman, president and principal analyst at Leichtman Research Group, whose broadband, pay-TV and OTT research are widely followed and quoted).

Dounia and Bruce will share specific data and insights from their research, helping to demystify key industry trends and what to expect ahead. As always, this opening session will be a great stage-setter for the rest of the morning.

Then we'll dive into TV Everywhere, but through the lens of sports, which have been the most critical driver of adoption. What lessons have been learned and how can TVE be spread to other programming? Colin Dixon will moderate, joined by panelists Clark Pierce from FOX Sports and Vito Forlenza from Comcast (others to follow).

I'll be sharing details on additional sessions soon. I'm grateful for the support of Lead sponsor Brightcove and Branding sponsors FreeWheel and Tremor Video for this VideoSchmooze (other sponsor opportunities still available, so contact me). The video industry is undergoing unprecedented change, making VideoSchmooze a must-attend event for executives who need to be in the know!

I look forward to seeing you on Dec. 4th!

Please save the date for the next VideoSchmooze: Online Video Leadership Forum, on Thursday, December 4th, at the Scholastic Auditorium in NYC. This will be the 11th VideoSchmooze and as with all of the previous ones, it will be a top-notch morning of learning and networking with video industry leaders. Continental breakfast will begin at 7:45am and we'll conclude by 12:30pm before lunch.

2014 has been another incredible year of growth for online and mobile video. Viewers continue to dramatically change their behaviors, with content choices exploding and connected devices for video proliferating. Incumbents are scrambling to adapt while startups continue to innovate. All are positioning themselves for billions of dollars of video-related spending by consumers and advertisers that are up for grabs.

As with prior VideoSchmoozes, we'll have an impressive array of sessions and speakers, which I'll announce soon, along with special early-bird registration. Last year we had 250+ attendees and I'm confident we'll have a similarly strong turnout this year too. For industry executives who need to cut through the noise and understand what's really happening in video, VideoSchmooze is a must-attend event.

I'm delighted to have Brightcove, FreeWheel and Tremor Video on board so far as sponsors for this VideoSchmooze. Additional opportunities are available, please contact me if interested.

I'm going to take some time off over the next week to relax and re-charge my batteries, so this will be the last post of 2013, assuming no big story breaks.

It has been another whirlwind year in online video as all the major trends continued to gain momentum. Nonetheless, there are still plenty of unknowns, as consumer behaviors and key technologies rapidly evolve. At VideoNuze we do our best to understand the fast-moving video landscape and connect the dots for our readers. The goal is to break through the hype help readers really get a better handle on what's going on.

This is also a key goal of our events, the June Online Video Advertising Summit and the December VideoSchmooze, as well as the weekly VideoNuze/nScreenMedia podcasts. Our recently launched sister site VideoNuze iQ, analyzes and curates industry research/data, to provide additional insights.

However you access VideoNuze content, I hope it adds value to your understanding of the video industry. I know you have lots of choices for how to stay informed, so I'd like to thank you for spending time with VideoNuze. These are fascinating times we're all living through and I hope VideoNuze is an essential guide.

I'd also like to say a big thank you to all of VideoNuze's sponsors in 2013. None of this would be possible without their ongoing support, which I very much appreciate.

I wish you and your families a happy, healthy holiday season and all the best in 2014!

In the session "Is TV Everywhere Finally Breaking Through?" at the recent VideoSchmooze, industry executives discussed an important long-term objective for the pay-TV industry: turning TV Everywhere into TV, Everywhere. The insertion of that little comma would convert a key industry initiative into a practical, compelling and ubiquitous consumer experience.

For device-happy consumers, what's not to love about the idea of being able to watch all kinds of TV programming (sports, news entertainment, etc.) in any format (live, linear or on-demand), inside or outside their homes whenever they want?

But getting to that eventual goal involves resolving a lot of sticky business and technical challenges. In the wide-ranging panel discussion, our participants Michael Bishara (Synacor), John Harran (Turner), Marty Roberts (thePlatform), John Woods (Mediacom) and Colin Dixon (nScreenMedia and moderator) did a great job of sorting through all of the issues and articulating the opportunities.

For anyone interested in TV Everywhere, it's a highly informative 47 minutes. The video is below.

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With the vast majority of online video views free and ad-supported, it's critical that online video advertising continues to grow and mature. At the recent VideoSchmooze event, we had a deep dive session on online video advertising featuring John Nitti, president of activation for ZenithOptimedia (who oversees $10 billion of client spending), Eric Franchi, co-founder of Undertone and Ashley Swartz, CEO and founder of Furious Minds, who moderated.

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There are a lot of wild headlines these days proclaiming the death of TV and the prevalence of cord-cutting. But in a session I moderated at the recent VideoSchmooze event in NYC, Bruce Leichtman and Craig Moffett, two of the top video analysts around, shared their current data, which systematically debunks these mythologies. For anyone interested in what's really happening in the video business today, the session's video is a must-watch.

Bruce and Craig believe that both technology and mainstream media are ginning up these mythologies because they make great headlines. In fact, both cited instances where their data said "x" but the media coverage ended up being "y." All of this underscores how important it is to read media coverage of the industry with a very critical eye.

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I'm pleased to present the 206th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we discuss 3 of our key takeaways from this past Tuesday's VideoSchmooze, which over 230 industry executives attended. The morning was jam-packed with learning and insights, which I'll continue to share in the coming weeks, along with the session videos.

First, Colin shares the observation of Craig Moffett, who was on the opening session, that many content providers are assuming Netflix/other OTT providers are not a substitute for pay-TV over time. Craig believes this is an incorrect assumption and that if content providers come to depend too heavily on digital licensing revenues from Netflix and others, they run the risk of addicting themselves, even if/when their core businesses suffer due to audiences shifting.

Next, on the mobile video session I moderated, Silvia Lovato from PBSKids Digital shared the stunning data point that 75% of its viewership from its 2-5 year-old audience now occurs on mobile devices. I believe this has incredibly profound societal implications 10, 20 and 30 years down the road, as kids learn from the earliest age to expect programming fully on-demand.

Last, we turn to Smart TVs. On the online video advertising session, John Nitti from ZenithOptimedia (who oversees $10 billion of client spending) Eric Franchi from Undertone said Smart TVs are too fragmented to be an appealing environment for advertisers for now. As more online viewing shifts to the big screen, it's imperative that advertising follow, but the separate ecosystems of each Smart TV manufacturer makes it difficult for both developers and advertisers for now. Some form of aggregation/streamlining must occur to create the scale advertising requires.

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It's last call to get tickets for VideoSchmooze: Online Video Leadership Forum, which will be tomorrow morning, Dec. 3rd, in NYC. If you've been on the fence waiting to see how your schedule will shake out, now's the time to make the call. Over 250 industry colleagues are already signed up to attend a stellar morning of learning and networking. Individual tickets are $135 or organize a few colleagues and save more with a 5-pack for $575 or a 10-pack for $1,000.

It's been an amazing year of change in the video industry, with lots more coming in 2014. This VideoSchmooze will kick off with a session including 2 of the top video industry analysts sharing data and insights on what's really happening in video, pay-TV and broadband. The session will be followed by deep dives into TV Everywhere, online video advertising and mobile video. As a bonus, FreeWheel and Videology will also be premiering data from their respective new reports.

The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub.

I look forward to seeing you at VideoSchmooze tomorrow morning!

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