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All the Session Videos from Last Week's CTV Advertising Brand Suitability Summit
Last week was the Connected TV Advertising Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across two afternoons.
I have created two playlists with all of the session videos. The first is for the November 16th afternoon program, and the second is for the November 17th afternoon program. Just click to "Watch all of the videos now!" to see them.
In addition, below the two playlists you'll find a list of each of the 10 sessions with a link to pages that contains that session's specific video that can be embedded or linked to.
Enjoy!Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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[VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Understanding Brand Suitability’s Relationship with CTV Advertising
What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?
- Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
- Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
- Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
- David George - CEO, Pixability (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Google, GroupM, Pixability, UM, YouTube
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[VIDEO] Why DE&I is Integral to Connected TV Advertising’s Future
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Why DE&I is Integral to Connected TV Advertising’s Future
Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.
- Karina Dobarro - EVP, Managing Partner, Horizon Media
- Pooja Midha - Chief Growth Officer, Comcast Advertising
- Danielle DeLauro - EVP, VAB (moderator)Categories: Advertising, Events
Topics: Comcast, Connected TV Advertising Brand Suitability Summit 2021, Horizon Media, Video Advertising Bureau
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[VIDEO] Closing the Gap Between Verification Technology and CTV
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Closing the Gap Between Verification Technology and CTV
What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.
- Asaf Greiner - GM, Verification, MediaoceanCategories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Mediaocean
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[VIDEO] Multi-Platform Meets Brand Suitability: Best Practices
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.
Multi-Platform Meets Brand Suitability: Best Practices
What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?
- Joe Barone – Managing Partner, Brand Safety Americas, GroupM
- Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
- Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
- Eric John – VP, Media Center, IAB (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, GroupM, Horizon Media, IAB, Vevo
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[VIDEO] How CTV is Being Embraced Throughout the Ecosystem
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
How CTV is Being Embraced Throughout the Ecosystem
Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.
- Natalie Bastian – SVP, Head of Marketing, Tubi
- James Brown – EVP, Content Distribution and Marketing, REVOLT
- Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
- Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)Categories: Advertising, Events
Topics: A&E Networks, Connected TV Advertising Brand Suitability Summit 2021, Estrella Media, nScreenMedia, Revolt, Tubi TV
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[VIDEO] The New Rules of Brand Building
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
The New Rules of Brand Building
There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.
- Yale Cohen – EVP, Global Digital Standards, Publicis Media
- Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Larry Harris – Founder and CEO, Alpha Precision Media (moderator)Topics: Connected TV Advertising Brand Suitability Summit 2021, Kellogg, Pixability, Publicis
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[VIDEO] How to Manage CTV at the Intersection of Identity Management and Brand Suitability
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
How to Manage CTV at the Intersection of Identity Management and Brand Suitability
How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?
- Mike Law – President, Amplifi USA | Dentsu
- Adam Noble – Director, Connected TV Product Marketing, Index Exchange
- Marilois Snowman – CEO, Founder, Mediastruction
- Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Dentsu, Index Exchange
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[VIDEO] CTV Advertising: Evolving to the Full Funnel
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
CTV Advertising: Evolving to the Full Funnel
CTV ad spending is exploding as advertisers follow viewers’ behavioral shifts in order to achieve their reach and frequency objectives. This “follow the eyeballs” strategy means there are years of strong growth ahead. But another important driver of CTV ad spending will be achieving “lower funnel” capabilities, driving advertisers’ specific KPIs. Learn how and when CTV will evolve into full funnel and what this means for the TV advertising industry.
- Jessica Masters – Director, East Coast Sales, Roku
- Mike Richter – VP, Global CTV Revenue Operations, Trusted Media Brands
- Josh Sharma – VP, Advertising Partnerships, Entertainment Studios
- Will Richmond – Editor and Publisher, VideoNuze (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Roku, Trusted Media Brands
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[VIDEO] Closing Interview – Bringing It All Together and Looking Ahead to 2022
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
Closing Interview – Bringing It All Together and Looking Ahead to 2022
An exclusive interview that brings together the various discussion threads from the entire conference, with insights about what’s ahead in 2022.
- Darline Jean – Global COO, Matterkind, a Kinesso Company
- Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (interviewer)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Inside the Stream Podcast: Key Takeaways From This Week’s Connected TV Ad Brand Suitability Summit
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
Earlier this week was VideoNuze’s Connected TV Ad Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across 2 afternoons (all session videos will be available on VideoNuze starting on Monday).
Some of the sessions focused more generally on the massive shift to CTV advertising, and what’s ahead, while others focused more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform.
On today’s podcast, Colin and I discuss key takeaways from the conference - both the main opportunities being created by CTV advertising and also the important challenges that still must be addressed for it to reach its full potential.
One important conclusion that we agree on is that CTV’s ability to enable advertisers to target specific audience segments helps drive more diversity in content creation, which in turns helps foster more inclusivity and multiculturalism. All of this supports society’s evolution to great acceptance and tolerance, which should be critical goals for all.
CTV advertising’s opportunity is only going to grow in the new year, and there will be ongoing work to solve its challenges. To help better understand all of this, keep an eye for a save the date email from VideoNuze coming soon, announcing the January dates for our inaugural CTV Advertising: Preview 2022 virtual event!
Listen to the podcast (32 minutes, 54 seconds)
Browse all previous podcasts
Subscribe to Inside the Stream
Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021, Podcast
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Don’t Delay: Tomorrow is the CTV Advertising Brand Suitability Summit (virtual), With 32 Speakers on 10 Sessions
A final reminder, tomorrow afternoon and Wednesday afternoon are VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual, featuring 32 speakers on 10 sessions. Join hundreds of industry colleagues in what promises to be two afternoons of high-impact learning focused on CTV advertising, which is white hot. The conference features executive speakers from YouTube, GroupM, Kellogg’s, Tubi, Publicis, Roku, Dentsu, Horizon Media, UM, Vevo, Comcast Advertising, A+E Networks, Trusted Media Brands and many others.
Day 1 will kick off with a short presentation by Michael Nathanson of MoffettNathanson, one of the most astute Wall Street analysts of the media and advertising industries, who will share data on the market’s dramatic shifts, after which I’ll interview Michael. Day 1 will also include sessions on brand suitability’s relationship with CTV, why DE&I is integral to CTV’s future, CTV ad verification/transparency, and best practices in multiplatform.
Day 2 will feature sessions on how CTV is being embraced by all market participants, the new rules of brand building, identity management/measurement and how CTV is evolving to a full funnel medium. The conference will close with an interview with Matterkind’s Global COO Darline Jean who will bring together many of the discussion threads from the two afternoons and share what she expects in 2022.
Reminder that all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.
Many thanks to our partners Pixability, Mediaocean, FreeWheel, Index Exchange and Roku, plus our Agency partners, Dentsu, GroupM, Horizon Media, Publicis Media and UM.
LEARN MORE AND REGISTER NOW!Categories: Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Today Only: Complimentary Signup for CTV Advertising Brand Suitability Summit Next Week
Today only I’m pleased to offer complimentary signup for the Connected TV Advertising Brand Suitability Summit virtual, coming up next week, on Nov. 16th and 17th. The offer is available until tonight at 11:30pm ET. If you were planning to pay the $99 registration fee, I ask that you instead consider donating your fee (or any part of it) to a worthwhile veterans organization. As a little extra incentive, if you do so, and you email me your donor receipt, I will match the first 50 donations. Today is my birthday (I know, it’s hard to believe I’m 28 already), and so 11/11, Veteran’s Day, has always meant something extra to me.
When you visit the event web site, just click to register, and then in the ticket section look for the blue link “Enter promo code.” Click on it and enter VETS. Select “1” for the complimentary ticket, and “0” for the paid ticket. Then enter your information.
The Summit program includes 32 amazing speakers on 10 sessions across the two afternoons. Some of the sessions focus on more generally on the massive shift to CTV advertising, and what’s ahead, while others focus more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform. If you’re partially or completely responsible for your company’s success in CTV advertising, I think you’ll get a ton out of the sessions (I’m confident in saying this because I’ve been a “fly on the wall” in all of them).
I am extremely grateful to the executives below who are taking time to share their insights:
Joe Barone - Managing Partner, Brand Safety Americas, GroupM
Natalie Bastian - SVP, Head of Marketing, Tubi
James Brown (JB) - EVP, Content Distribution & Affiliate Marketing, REVOLT Media
Lynda Clarizio - formerly President of U.S. Media, Nielsen
Yale Cohen - EVP, Global Digital Standards, Publicis Media
Danielle DeLauro - Executive Vice President, VAB
Colin Dixon - Founder and Chief Analyst, nScreenMedia
Karina Dobarro - EVP, Managing Partner, Horizon Media
Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (now Dentsu)
Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
David George - CEO, Pixability
Asaf Greiner - GM, Verification, Mediaocean
Larry Harris - Founder and CEO, Alpha Precision Media
Darline Jean – Global COO, Matterkind, a Kinesso Company
Chelsea Jenkins - Director, Cultural and Inclusive Marketing, Kellogg Company
Eric John - VP, Media Center, IAB
Mike Law - President, Amplifi US | Dentsu
Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
Jessica Masters - Director of East Coast Sales, Roku
Pooja Midha - Chief Growth Officer, Comcast Advertising
Michael Nathanson - Founding Partner, MoffettNathanson
Adam Noble - Director, Connected Television Product Marketing, Index Exchange
Jackie Swansburg Paulino – Chief Product Officer, Pixability
Will Richmond - Editor and Publisher, VideoNuze
Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
René Santaella - EVP, Digital & Streaming Media, Estrella Media
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
Josh Sharma - VP, Advertising Partnerships, Allen Media Group
Sarah Shriver - VP, Global Content Monetization & Strategy, A+E Networks
Marilois Snowman - CEO, Founder, Mediastruction
Dani Wolinsky - Global Head, YouTube Buying Experiences, Google
I’m also gratified to have Dentsu, GroupM, Horizon Media, Publicis Media and UM Worldwide - 5 of the biggest U.S. advertising agencies - as Agency Partners.
Many thanks to the Summit’s sponsors Pixability, Mediaocean, FreeWheel, Index Exchange and Roku.
SIGNUP NOW!Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Two Weeks From Today: 28 Amazing Speakers, 10 Sessions, 2 Afternoons at the CTV Advertising Brand Suitability Summit virtual on Nov. 16th and 17th
The CTV Advertising Brand Suitability Summit (virtual) is two weeks away, on Nov. 16th and 17th and I’m really excited about how it has come together. There are now 28 amazing speakers confirmed on 10 sessions across the two afternoons (with a few more speakers still to be added).
The speakers reflect the diversity of our industry and I’m confident will share a wide range of perspectives and insights that will elevate our collective understanding of CTV advertising, brand suitability and safety, and DE&I. These are complex and interrelated topics that must be better understood in order to unlock the full potential of CTV/streaming/advertising technology and innovation.
The speakers include:
Joe Barone - Managing Partner, Brand Safety Americas, GroupM
Natalie Bastian - SVP, Head of Marketing, Tubi
Lynda Clarizio - formerly President of U.S. Media, Nielsen Holdings
Yale Cohen - EVP, Global Digital Standards, Publicis Media
Danielle DeLauro - Executive Vice President, VAB
Karina Dobarro - EVP, Managing Partner, Horizon Media
Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (now Dentsu)
David George - CEO, Pixability
Asaf Greiner - GM, Verification, Mediaocean
Larry Harris - Founder and CEO, Alpha Precision Media
Darline Jean - Global COO, Matterkind, a Kinesso Company
Chelsea Jenkins - Director, Cultural and Inclusive Marketing, Kellogg Company
Eric John - VP, Media Center, IAB
Mike Law - President, Amplifi US | Dentsu
Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
Jessica Masters - Director of East Coast Sales, Roku
Pooja Midha - Chief Growth Officer, Comcast Advertising
Michael Nathanson - Founding Partner, MoffettNathanson
Jackie Swansburg Paulino - Chief Product Officer, Pixability
Will Richmond - Editor and Publisher, VideoNuze
Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
Trace Rutland - Director, Digital Hub, Ocean Spray Cranberries
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
Josh Sharma - VP, Advertising Partnerships, Allen Media Group
Sarah Shriver - VP, Global Content Monetization & Strategy, A+E Networks
Marilois Snowman - CEO, Founder, Mediastruction
I’m honored that these executives are taking time from their busy schedules to speak at the Summit. A reminder, the Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion.
I’m also gratified to have Dentsu, GroupM, Horizon Media, Publicis Media and UM Worldwide - 5 of the biggest U.S. advertising agencies - as Agency Partners. I have committed to directing 10% of all sponsorship revenue to Agency Partners to support their DE&I initiatives.Many thanks to the Summit’s Presenting Partner Pixability, Gold Partner Mediaocean and Silver Partners FreeWheel, Index Exchange and Roku (more to come shortly). All of these companies have a number of complimentary passes to the Summit...so if you have a relationship with any of them and want to save $99 on registration, you know what to do.
If you are interesting in sponsorship or partnership opportunities, please contact me (there's still a narrow window of time to be involved).
Reminder, all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku.
REGISTER NOW!Topics: Connected TV Advertising Brand Suitability Summit 2021
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Program Announced for CTV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th
I’m really excited to announce the program for the Connected TV Advertising Brand Suitability Summit (virtual) on November 16th and 17th. There are currently 11 sessions planned across the two afternoons, spanning every critical issue related to CTV advertising, brand suitability and safety, and Diversity, Equity and Inclusion (“DE&I"). There are 25 executives now confirmed as speakers, with many at the C-level and EVP/SVP-level. I’m extremely proud of the diversity represented by the speakers, and I’m confident that attendees will benefit from their wide range of perspectives. (There are still a few speaking slots remaining which will be filled shortly.)
A reminder, the CTV Brand Suitability Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of DE&I. These are critical topics within the industry, and since CTV advertising is forecast to double to over $27 billion in the U.S. alone by 2025, it is poised to have an outsized impact.
I intend for the Summit to elevate our collective understanding of these topics and move the dialogue forward. The Summit has been really well-received by the industry and I’m gratified that GroupM, Horizon Media, Publicis, UM and Dentsu are all on board as “Agency Partners,” which means they’ll each have executives speaking and will widely promote the event to internal and external audiences (and provide complimentary passes to those interested in attending).
I am personally committing to advancing the industry by directing 10% of sponsorship revenue into a pool to be shared among the Agency Partners to support their DE&I initiatives.
Many thanks to the Summit’s Presenting Partner Pixability, Gold Partner Mediaocean and Silver Partners FreeWheel, Index Exchange and Roku (more coming shortly).
Also remember, all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku.
Learn more and register now!
Following is the program, which is also on the Summit web site.Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Announcing the First 15 Speakers for the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th
I’m really excited to announce the first 15 speakers for the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th. The speakers include:
- Yale Cohen - EVP, Global Digital Standards, Publicis Media
- Danielle DeLauro - Executive Vice President, VAB
- Karina Dobarro - EVP, Managing Partner, Horizon Media
- Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
- David George - CEO, Pixability
- Asaf Greiner - GM, Verification, Mediaocean
- Larry Harris - Founder and CEO, Alpha Precision Media
- Eric John - VP, Media Center, IAB
- Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
- Pooja Midha - Chief Growth Officer, Comcast Advertising
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Will Richmond - Editor and Publisher, VideoNuze
- Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
- Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
- Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
- Plus many others to come
I’m honored that these executives are allocating time from their busy schedules to participate in the Summit. I anticipate adding more executives to the program in the coming weeks. The sessions are coming together nicely and I’ll be able to announce them shortly as well.
Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Win a 50-Inch Roku TV and Smart Soundbar at the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16 and 17
I’m really pleased to announce that all paid attendees of VideoNuze’s Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku. The drawing is always a fun part of VideoNuze’s events and with the holiday season fast approaching, a couple of attendees will get a jump start on their shopping lists. Thanks to Roku for their longstanding support of VideoNuze events.
A reminder, the CTV Brand Suitability Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion.Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit
I’m thrilled to share the first group of sponsors for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. Each of these companies is a leader in their particular field within the industry, and each will have an executive speaking at the Summit. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.
The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I). According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability Summit
I’m really excited to share that GroupM, Horizon Media and UM are the first Agency Partners of VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.
GroupM is the largest media investment firm in the world, responsible for more than $50 billion in annual client spending; Horizon Media is the largest independent media agency in the world; and UM is the strategic media planning and buying agency arm of the IPG Mediabrands family of agencies. I deeply appreciate their support of this highly relevant first-time industry event.
Agency Partners will have their executives speaking at the Summit, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives.
More Agency Partners will be announced soon.Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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Save the Dates for the Connected TV Advertising Brand Suitability Summit (Virtual) on November 16th and 17th
Please save the dates for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.
As we all know, connected TV advertising is exploding. eMarketer estimates that in 2021, in the U.S. alone, CTV advertising will exceed $13 billion, and will more than double, to over $27 billion in 2025. Other analysts are forecasting even faster growth.
But there are still many challenges for CTV advertising to achieve its full potential. One of the most significant challenges over the past several years has been “brand safety” - advertisers’ discomfort with having their brands associated with anything but premium, “brand-safe” content. This is a topic we’ve explored deeply at prior VideoNuze CTV Ad Summits.
Beyond the traditional conversations about and solutions to brand safety, there is a more recent focus on “brand suitability” in CTV advertising - how advertisers can optimize their adjacency to particular premium video content, according to specific performance metrics. “Suitability” is a critical evolution in industry vocabulary because it moves the conversation from negative associations of “safety,” to instead focus on the positive nature of appropriate advertising.
Integral to the topic of brand suitability is Diversity, Equity and Inclusion (DE&I). Increasingly, advertisers and agencies recognize that advertising campaigns and the professionals who create and execute them must reflect society’s diversity and its evolving values. Brand building is becoming more purposeful around advancing equity, inclusion and representation. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
For all of these reasons, the time is now right for a first of its kind industry event that is 100% focused on brand suitability and safety in CTV advertising along with the integral role of DE&I. This is VideoNuze’s Connected TV Advertising Brand Suitability Summit’s mission. An opportunity for the industry’s top thought-leaders to convene and dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.
I’m planning for the CTV Advertising Brand Suitability Summit to feature significant involvement from large ad agencies and advertisers who are leading in both CTV advertising and DE&I. I’m really proud to share that I will be directing 10% of all paid sponsorship revenue to agency partners, or their designated affiliates, to advance their DE&I initiatives. I’m also really excited that a number of the industry’s leading companies have already committed to be sponsors of the CTV Advertising Brand Suitability Summit. Based on my initial outreach, I’m anticipating this event will be very well-received across the industry. If you would like to learn more about sponsorship opportunities, please contact me.
Please visit the CTV Advertising Brand Suitability Summit’s website for more information and registration. I'll have a lot more information to share in the coming weeks. I’ll also be sharing VideoNuze’s full 2022 event plan, which will build on 15 years of successful online video and CTV events that have been attended by thousands of industry professionals. Next year will feature at least three compelling CTV advertising events, including one in the first quarter.For now, please save November 16th and 17th for what I hope will be two high-impact afternoons of learning and networking.
Categories: Brand Safety and Suitability, Events
Topics: Connected TV Advertising Brand Suitability Summit 2021
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