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VideoNuze Podcast #311: NBCU Adopts Programmatic TV; Conflicting Connected TV Forecasts
I'm pleased to present the 311th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week we discuss NBCU’s announcement on Wednesday that it will allow select advertisers and agencies to buy ads programmatically in its linear TV networks. It’s another important step in advertising becoming more data-infused and targeted, though as I explained, it’s not yet a full-blown programmatic offering like we’ve seen in video and display. Colin and I dig into the details.
We then turn to new research on connected TV adoption and forecasts. Colin details findings from 3 different sources, which differ from one another. We attempt to reconcile them, although not fully successfully. Regardless, connected TVs remain one of the pivotal areas of online video, providing access to high-quality long-form content in the living room.
Listen now to learn more!
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Topics: Adobe, BBC, eMarketer, NBCU, Podcast
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VideoNuze Podcast #310: Recapping Super Bowl Streaming
I'm pleased to present the 310th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I recap our experiences streaming the Super Bowl to the various devices we tried. As I wrote on Monday, overall I thought the streaming quality was quite strong, with latency being the primary issue. Colin’s experience was more mixed, with his good old over-the-air signal the strongest.
No surprise, the size of the audience streaming the game set a new record with nearly 4 million unique viewers, up about 60% vs. last year. But I was a bit surprised it wasn’t even bigger given the breadth of OTT options. Unfortunately CBS didn’t provide any details on streaming by device. We discuss the factors that drove audience one way or another.
With the Super Bowl behind us, all eyes turn to the NFL’s pending OTT deal for its Thursday Night package. There are so many potential bidders in the mix who can leverage the games to their advantage.
Listen now to learn more!
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Topics: CBS, Podcast, Super Bowl
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VideoNuze Podcast #309: Cable Operators Buck Cord-Cutting; FCC’s Set-Top Box Mandate
I'm pleased to present the 309th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week we discuss Comcast’s robust Q4 ’15 earnings results. Despite all of the talk of cord-cutting, Comcast had its best year for video subscribers in 8 years, improving its loss to just 39K. In addition, both Charter and Time Warner Cable actually reported video subscriber gains for 2015.
Once again, Comcast cited its X1 next-gen set-top box as the key driver of success. Colin and I have talked about X1’s value in the past, and it’s clearly a game-changer for the company.
Ironically, Comcast’s success with X1 is happening even as FCC Chairman Tom Wheeler is calling for a new technology mandate on the pay-TV industry to give access to third-party set-tops. Colin and I discuss why we think market forces are a superior choice to government intervention.
Last, we’ll both be watching the Super Bowl this weekend, which will be a milestone in allowing cord-cutters and cord-nevers to stream for free to connected TV devices.
Listen now to learn more!
Click here to listen to the podcast (24 minutes, 42 seconds)
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VideoNuze Podcast #308: Week in Review - Facebook, Nielsen Data, Sundance, Netflix Censorship
I'm pleased to present the 308th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
In today’s podcast we discuss a number of different items that hit our radar this week. We start with Facebook’s growing impact in video, which was detailed on the company’s earning call earlier this week.
We then transition recent research from Nielsen which Colin analyzed, showing the level of viewership by device.
Next up, Colin and I were watching reports from the Sundance Film Festival noting the aggressive bidding by Amazon and Netflix, underscoring another industry segment being disrupted by SVOD. Last, we touch on the problems Netflix is already running into with its international expansion. Indonesia was the latest country to raise red flags on Netflix’s content this week.
Listen now to learn more!
Click here to listen to the podcast (22 minutes, 4 seconds)
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Topics: Amazon, Facebook, Netflix, Nielsen, Podcast
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VideoNuze Podcast #307: Reviewing Netflix’s Q4 ’15 Results
I'm pleased to present the 307th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Netflix reported its Q4 ’15 results this week, beating its forecast for international subscriber growth while falling short on domestic subscribers, for the second quarter in a row. We have our differences in how we interpret the results, with Colin focusing much more on the international story, while I’m paying more attention to the domestic shortfall.
Still, Colin and I agree that Netflix will be defined more as an international company going forward and will face a slew of new challenges addressing disparate countries around the world. How they navigate these challenges will greatly impact their future performance.
Listen now to learn more!
Click here to listen to the podcast (24 minutes, 8 seconds)
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VideoNuze Podcast #306: Predictions for 2016
I'm pleased to present the 306th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I share our top predictions for the video industry in 2016. We also look back at our predictions for 2015 and rate how we did (how’s that for accountability?).
Listen now to learn more!
Click here to listen to the podcast (26 minutes, 38 seconds)
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Topics: Podcast
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VideoNuze Podcast #304: Linear TV Viewing Down, Connected TVs Up, Pay-TV/SVOD Linked
I'm pleased to present the 304th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
2015 has been another big year of change in the video industry. On this week’s podcast we dig into some recent research on changes in linear TV consumption from Nielsen and the rise of connected TV devices. We also discuss research showing the relationship between pay-TV and SVOD.
Listen now to learn more!
(Note, this is our 49th podcast of 2015; we’re taking a break next week and will be back on January 7th. Happy holidays to all of our listeners!)
Click here to listen to the podcast (19 minutes, 52 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: IBB Consulting, Nielsen, Podcast
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VideoNuze Podcast #303: The Top 10 Online Video Stories of 2015
I'm pleased to present the 303rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
In this week’s podcast Colin and I discuss our top 10 online video stories of 2015. A lot happened this year and it’s been tons of fun to cover and try to make sense of it. If you disagree with any of our choices, then as always, we welcome your feedback.
We’re going to try to slip in one year-end podcast next week, but in case you’re heading out early for the holidays, Colin and I would like to thank all of our listeners for tuning into our podcast this year, and wish all of you happy holidays!
Listen now to learn more!
Click here to listen to the podcast (28 minutes, 57 seconds)
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Topics: Amazon, Facebook, HBO Now, Podcast, YouTube
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VideoNuze Podcast #302: Amazon Could Disrupt SVOD, But First It Needs to Step Up Its Execution
I'm pleased to present the 302nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week I wrote bullishly about Amazon’s new “Streaming Partners Program,” (SPP), which could disrupt the SVOD industry. I emphasized the word “could” because, as with everything in life, execution is everything.
In that post, I noted that SPP on Amazon’s web site was already implemented well, but that the iPhone app experience didn’t work. In today’s podcast, Colin shares his experiences on both Android and Fire TV, which are shockingly incomplete.
It’s very surprising to see Amazon, which is typically an execution machine, come up so short here, and it suggests they rushed SPP to market before being 100% ready.
Implementation issues aside, we discuss the overall merits of SPP and Colin’s view that Netflix is actually better positioned for an SPP-like role in SVOD. I still like Amazon’s SPP strategy a lot and will keep an eye on how things unfold.
Listen now to learn more!
Click here to listen to the podcast (22 minutes, 33 seconds)
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VideoNuze Podcast #301: SHIFT Highlights; TV Antennas Make a Big Comeback
I'm pleased to present the 301st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up on this week’s podcast, I share some of the key highlights from this past Tuesday’s SHIFT // 2015 Programmatic Video & TV Ad Summit. Perhaps the biggest takeaway is the diversity of perspectives on what programmatic means in video and TV. Most definitions focus on automation and data, but understanding which business model applies makes things fuzzier. I’ll have a lot more on SHIFT as I post the session videos in the coming weeks.
Next we discuss Digitalsmiths’ new Q3 2015 Video Trends Report which was released this week. Colin zeroes in on a couple of noteworthy data points: the soaring adoption of over-the-air antennas plus how these complement SVOD subscriptions and the wide variation of SVOD subscription rates by pay-TV operator. Colin has much more detail in his analysis of the report here.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 51 seconds)
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Topics: Digitalsmiths, Podcast, SHIFT // 2015 Programmatic Video & TV Advertising Summit
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VideoNuze Podcast #300: Disney Launches SVOD Service in UK; Amazon Video Takes Flight With JetBlue
I'm pleased to present the 300th edition (wow!) of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week we discuss Disney’s newly launched “DisneyLife” SVOD service in the U.K. In his post on the launch, Colin noted that Disney CEO Bob Iger said DisneyLife lets the company “reach consumers directly and not through middlemen.” That’s a huge departure from the traditional pay-TV model, and more aligned with Apple CEO Tim Cook’s vision of “TV as an app.” Colin sees broad implications of DisneyLife, though I think expanding it to other geographies, given rights issues, will be difficult in the short-term.
We then dig into some good news for JetBlue fliers - unlimited Amazon Prime video streaming will now be available on 150 JetBlue airplanes per an announcement from the companies this week. If it works well, this would be a winning deal for everyone involved - Amazon, JetBlue and passengers. We explain why and what could follow.
Listen now to learn more and happy Thanksgiving to everyone!
Click here to listen to the podcast (22 minutes, 4 seconds)
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Topics: Amazon, Disney, JetBlue, Podcast
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VideoNuze Podcast #299: Highlighting Top Industry Data Points This Week
I'm pleased to present the 299th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week there was a lot of industry data released that Colin and I covered. To streamline things, on this week’s podcast we highlight and discuss our 5-6 top takeaways. These include rising TV Everywhere usage, the shift in viewing from tablets to smartphones, how SVOD appears to be complementing pay-TV, why younger viewers are more tolerant of lower video quality, and how technology is defeating bots in online video advertising.
Here are links to some of our coverage of this data:
FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth
Conviva Survey Shows High Abandonment Rates for Lower Quality Video Experiences
Survey: OTT Usage is Up, But Pay-TV is Still Hugely Popular, Even Among Millennials
Videology - White Ops Study Details Cost of Bots on Video Advertising
12-fold Increase in Mobile Video Volume by 2021, Led by Smartphone
Listen now to learn more!
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Topics: Clearleap, Conviva, Ericsson, FreeWheel, Podcast, Videology, WhiteOps
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VideoNuze Podcast #298; T-Mobile Disrupts Mobile Video, SVOD Licensing in Flux
I'm pleased to present the 298th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
T-Mobile announced something breakthrough earlier this week, with its new “Binge On” program that allows its subscribers to watch unlimited video from 24 different providers without it counting against their data plans. Granted video quality will be a modest 480p or better, but the significance here is that T-Mobile is enabling long-form viewing out of the home, without needing to hunt down a good WiFi connection or risk massive data plan overage charges.
Over 2 years ago, I questioned whether optimistic forecasts for mobile video consumption were realistic given expensive data plans. In fact, research has shown that most “mobile” video viewing actually occurs in the home. But with T-Mobile’s Binge On, it will be fascinating to see if other wireless carriers are compelled to do something similar, which would be a huge boon to video providers. Colin and I discuss the ramifications.
We then turn our attention to SVOD licensing, which is all over the board. Last week, Time Warner said it was going to pull back on SVOD licensing, but earlier this week AMC said it will continue to pursue a one year window. Meanwhile, Time Warner is now rumored to be investing in Hulu, in a deal that would include a content commitment. TV networks and studios are clearly caught between the short term appeal of SVOD revenue vs. the long term concern that it undermines the ecosystem. We dig into the issues.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 29 seconds)
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Categories: Aggregators, Mobile Video, Podcasts
Topics: AMC, Hulu, Podcast, T-Mobile, Time Warner
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VideoNuze Podcast #297: "Star Trek" on CBS All Access Poses Risks; SVOD Licensing Poised for Change
I'm pleased to present the 297th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. For a change, this week Colin and I recorded together in NYC after we spoke at a CTAM Think event.
First up this week we dig into CBS’ decision to create a new “Star Trek” series and include it in its CBS All Access SVOD service rather than on its TV network. Colin astutely points out the various risks in this approach. Yet the move is not all that surprising as consistent with how SVOD services are using high-profile original content to differentiate themselves. In this light, if CBS wants to get share of wallet vs. Netflix, Hulu, Amazon and others, it has no choice but to beef up the originals available exclusively in CBS All Access.
The CBS “Star Trek” move came during a week when public media companies reported mixed results, reduced guidance and a strong emphasis on launching their own direct-to-consumer video services. Importantly, Time Warner messaged that it is going to pull back on its SVOD licensing. As we note, all of this clouds the access that the big SVOD services will get to well-known TV programs as networks and studios strive to preserve long-term value in the pay-TV ecosystem.
Listen now to learn more!
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Topics: CBS All Access, Podcast
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VideoNuze Podcast #296: YouTube Red is Ho-Hum, Cable TV Earnings Defy Cord-Cutting
I'm pleased to present the 296th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we discuss our first impressions of YouTube Red, and then turn to Q3 earnings reports from top cable operators, which are defying cord-cutting.
For YouTube Red, Colin and I agree that the service’s primary value proposition of ad-free viewing is diminished by the fact that the ad experience on YouTube is already quite viewer-friendly and non-intrusive (as I wrote last week and yesterday). Further, the download feature, which could be quite appealing, is underwhelming on iOS, though it’s slightly better in Android. Net, net, neither of us sees much upside for YouTube Red, at least for now.
We then turn our attention to Q3 earnings from 3 big cable operators, Comcast, Time Warner Cable and Charter. Each has reported very strong video subscriber results, bucking the cord-cutting paranoia. Colin notes that for Comcast, broadband profit contribution actually exceeded video’s profit contribution. I see the combination of cable’s robust broadband and hybrid set-top boxes like X1 as the key to ongoing success.
Listen now to learn more!
Click here to listen to the podcast (23 minutes, 2 seconds)
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Topics: Charter Communications, Comcast, Podcast, Time Warner Cable, YouTube
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VideoNuze Podcast #294: Puzzling Over Netflix’s Q3 U.S. Subscriber Shortfall
I'm pleased to present the 294th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Netflix reported its Q3 2015 earnings this week with overall subscriber growth pretty much in line with the company’s forecast. However, net U.S subscriber additions came in at 880K, which was 270K short of the 1.15 million forecast for Q3 this past July in the company’s Q2 earnings report.
It was the weakest Q3 U.S. subscriber growth since 2011, and continued a downward trend over the past 3 years (1.29 million in Q3 ’13, 980K in Q3 ’14). Netflix said gross subscriber additions in the U.S. were actually up year-over-year in Q3 ’15, and that the shortfall was due to “involuntary churn” caused by credit card companies issuing new chip-enabled cards with new account numbers which in turn caused a disruption in recurring billing.
While we have no reason to doubt the veracity of Netflix’s explanation, many analysts, including Colin and me, find it very murky. Credit card companies have pushed back on the rationale, and other recurring merchants have said they haven’t seen any similar problems. We share our concerns and raise the possibility that Netflix may be reaching the saturation point in the U.S. with slower growth ahead (Q4 results will go a long way to addressing this).
Listen now to learn more!
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Categories: Aggregators, Podcasts
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VideoNuze Podcast #292: TiVo BOLT and New Chromecasts Raise the Bar for Connected TV Devices
I'm pleased to present the 292nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Last month Colin and I discussed on our podcast how the connected TV device market is in flux, and this week’s introduction of the TiVO BOLT and the new Chromecast provided yet more evidence of this (not to mention the new Amazon Fire TV and Apple TV).
Colin and I are both very impressed with the BOLT and its new features (after we use the review units we’ll have more to share). We agree that the new “SkipMode” feature - which allows viewers to skip an entire commercial break for a set of 20 TV networks during primetime - is the biggest news with BOLT.
Beyond BOLT, Google also announced new versions and form-factors for its Chromecast device, which Colin and I have both been big fans since its initial release. Colin reviews Chromecast’s new capabilities, which at $35, makes it an appealing mobile device complement.
Stepping back, both of continue to be struck by how all the innovation in connected TV devices is laying the groundwork for SVOD services (which are making investments in long-form programming) to thrive in the living room.
(Note, we recorded before news broke that Amazon has banned Apple TV and Chromecast from its store, the latest twist in the connected TV device competition.)
Listen in to learn more!
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Amazon, Apple TV, Chromecast, Podcast, TiVo
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VideoNuze Podcast #291: Amazon’s Big Video Investments are Paying Off
I'm pleased to present the 291st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Video is emerging as a top priority for Amazon and its varied investments appear to be paying off as it builds an ecosystem to compete with Apple. On this week’s podcast Colin and I dig into the key device and content announcements Amazon has made recently (see also my post from earlier this week) and why they’re important.
Amazon has clearly concluded that video is a successful driver for its Prime service, which is one of the company’s most important consumer-facing priorities. Colin notes that research released from Digitalsmiths earlier this week showed that Amazon Prime video is now used by over 20% of U.S. households, up from 7.5% 2 years ago (by comparison Netflix increased from 28% to 49.4% and Hulu increased from 6.3% to 11.8%).
Colin and I expect a lot more video-related investments by Amazon as it leverages its deep pockets and multiple lines of business to change the rules of the game in OTT.
Listen in to learn more!
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Topics: Amazon, Digitalsmiths, Podcast
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VideoNuze Podcast #290: Deep-Dive Q&A With Sports TV Expert Lee Berke
I'm pleased to present the 290th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast we do an in-depth Q&A with our guest Lee Berke, who runs LHB Sports, Entertainment and Media, Inc. Lee has helped dozens of teams create and implement sports TV networks. He has a wealth of insights into the role of sports in pay-TV and how online and mobile video are causing leagues and teams to adjust their traditional distribution strategies.
Sports are a key driver of increased pay-TV rates and as VideoNuze readers know, I’ve been writing for years (examples here, here, here) about the billions of dollars non-fans pay each year in the form of a “sports tax” - subsidizing expensive sports networks they never watch. With the advent of robust, inexpensive OTT entertainment programming options, the pay-TV multichannel bundle has come under more pressure than ever, with subscriber losses peaking in Q2 ’15.
In our Q&A with Lee we explore these issues and how he sees OTT impacting teams, leagues and sports TV networks. Lee believes TV will remain the most significant revenue source in sports for the foreseeable future, but also sees the leagues more aggressively experimenting online to serve a new generation of fans. Lee also describes how he’s advising teams, particularly on how to maintain flexibility and capitalize on new technologies.
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Topics: ESPN, MLBAM, NFL, Podcast, Yahoo
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VideoNuze Podcast #288: Connected TV Device Market Remains in Flux
I'm pleased to present the 288th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we return to the connected TV category which we both believe remains in flux. Recent research from Parks showed that Roku maintained its market share lead in 2014, with 34% share, followed by Chromecast with 23%. However, as we explain, there are at least a couple of key variables that could shake up the market’s dynamics.
First is that on Sept. 9th Apple will introduce a new Apple TV, which will include a range of new features (though Colin notes 4K appears to be missing). Given Apple’s massive customer base, the new Apple TV will almost certainly gain market share at other devices’ expense.
The second variable is if pay-TV operators prioritize integration of major OTT services into their advanced set-top boxes. This would improve the viewer experience by not requiring a change of inputs to access OTT services and in turn would diminish demand for standalone connected TV devices (this is analogous to how integrated DVRs succeeded). However, as I recently wrote, even though OTT integration is a huge opportunity for pay-TV operators, it’s not yet clear they’re embracing it.
Listen in to learn more!
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Apple TV, Chromecast, Parks Associates, Podcast, Roku