Posts for 'Podcast'

Daisy Whitney and I are pleased to present the 54th edition of the VideoNuze Report podcast, for March 26, 2010.

This week Daisy starts us off by reviewing new research on the iPad's appeal as an ebook reader. Daisy also reviews sobering forecasts suggesting that the iPad is unlikely to change people's willingness to pay for content (regarding video specifically, Daisy and I agreed a while back that for now its impact for video specifically is likely to negligible). I'm not convinced the iPad will trigger a wave of people willing to pay for content, but I do believe any iPad research is still very preliminary. It's only when users get their hands on the device that we'll really start to learn how impactful it is. The iPad is of already available for pre-order and is set to debut in stores late next week.

We then shift topics and discuss my post from earlier this week, "Here's How Google TV Will Work - And What It Might Mean," in which I described Google's new set-top box and the company's strategy for entering the market. Google's move is likely to set off a fascinating negotiating dynamic with incumbent video service providers, and Daisy and I get into some more of the details.

(Note, Daisy's mic isn't working that well on this podcast, so please be patient)

Click here to listen to the podcast (14 minutes, 13 seconds)

Click here for previous podcasts

The VideoNuze Report is available in iTunes...subscribe today!

Daisy Whitney and I are pleased to present the 53rd edition of the VideoNuze Report podcast, for March 19, 2010.

This week Daisy and I dig into my post from this past Wednesday, "The Battle Over Movie Rentals is Intensifying" in which I described a new $30 million ad campaign that launched this week to promote consumer awareness of movies accessible through cable TV operators' Video-on-Demand (VOD) initiatives. The campaign is being funded by 8 Hollywood studios and 8 cable operators and will run for the next 12 weeks.

In the post I noted how the so-called "day-and-date" availability of movies on VOD (simultaneous with their DVD release), plus the consumer convenience of immediate viewing on the TV, are key VOD differentiators. In today's podcast Daisy and I explore how compelling these differentiators actually are, and how other options such as Netflix, Amazon and iTunes compare. After trying to explain the nuances a bit further, Daisy's reaction was that this stuff is so confusing that "her head is swimming."

Daisy's hardly an amateur, so if that's her reaction, one can easily imagine how many consumers will react as well, as they are bombarded with movie rental offers. Trying to figure out what movie viewing option(s) best meet their needs is going to take some work. But hey, nobody ever said that having a lot of choices is necessarily a lot of fun! Listen in to learn more.

Click here to listen to the podcast (14 minutes, 45 seconds)

Click here for previous podcasts

The VideoNuze Report is available in iTunes...subscribe today!

Daisy Whitney and I are pleased to present the 52nd edition of the VideoNuze Report podcast, for March 5, 2010.

First up this week I discuss my post from this past Monday, "ABC.com is Now Achieving 'DVR Economics' for Its Programs," in which I described how ABC is now generating roughly the same revenue per program per viewer in online as it is when its programs are watched in DVR playback mode. Albert Cheng, EVP of Digital Media at Disney-ABC had explained to me last week that ABC recently concluded that since online and DVR are both "catch-up" opportunities, it was more appropriate to compare them to each other than to on-air.

Key to this logic is that ABC maintains a release window for its programs, with them being posted on the site 4-6 hours after broadcast. As a result, people who really want to see the program when it's first available still watch on-air (and may in fact re-watch online or via DVR). As long as there's an audience for broadcast, and online doesn't cannibalize it, the logic makes sense to me. Albert also explained that there's further upside in online through increasing the ad load, which is something ABC has experimented with.

Daisy picks up on that point, noting that CBS's Anthony Soohoo told her in an interview for Beet.tv that CBS is considering moving to a full ad load online because the online and on-air experience are converging, which suggests to them that viewers would tolerate more ads. We dig into the interplay between online and DVR usage, which I think is increasingly going to be a key focus for networks in how they choose to monetize online viewing.

Wrapping up, we review what some of the social media "listening" sites that are tracking the Oscar predictions are saying. Daisy appears officially addicted to following the online chatter.

Click here to listen to the podcast (14 minutes, 41 seconds)

Click here for previous podcasts

The VideoNuze Report is available in iTunes...subscribe today!

Daisy Whitney and I are pleased to present the 50th (woohoo!) edition of the VideoNuze Report podcast, for February 19, 2010.

This week Daisy first walks us through a piece she's writing for AdAge focused on viral video. In reviewing data on which videos have broken out online, Daisy concludes that invariably they are also supported by related advertising. In other words, viral video isn't accidental any more (if it ever was) - now it must be stoked by paid support. An example Daisy provides is for Evian's "Live Young" babies ad which has been seen online 76 million times. Evian initially promoted the ad with YouTube takeover ads. Daisy also discusses the online performance of Super Bowl ads based on Visible Measures' new Trends application, which shows a big disparity between ads that were viewed heavily online vs. rated highly when seen on TV.

Then we discuss my post, "In Trying to Preserve DVD Sales, Studios are in a Tight Spot," in which I described the lengths to which Hollywood studios are going to squeeze out the last remaining profits from DVD sales. As I explain, while the recession has had a dampening effect on DVD sales, the larger problem is that rather than buying them, increasingly consumers are expecting films to be available for rental or subscription or even for free, with ad support. A number of moves from Disney, Sony and Warner Bros. in the last week underscore the consequences studios face as they try to shore up DVD sales.

Click here to listen to the podcast (14 minutes, 8 seconds)

Click here for previous podcasts

The VideoNuze Report is available in iTunes...subscribe today!