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Inside the Stream: Surprises Revealed By Netflix’s Engagement Report
On this week’s Inside the Stream Colin and I dig into Netflix’s first engagement report, released earlier this week. The report details what subscribers watched during the January-June 2023 period. It includes viewership of over 18,000 titles, which comprises 99% of all viewing on the service. Colin has used the data to make several calculations about Netflix’s overall business. Hopefully other streaming services will share similar data in the future.
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Inside the Stream: SVOD Bundling, Peacock Hits 30M, WBD’s FASTs, Hulu’s Disney+ Tile
On this week’s Inside the Stream Colin and I first discuss the trend toward SVOD services being bundled with one another. We agree the approach makes sense to cut churn and increase the lifetime value of subscribers. Next, Peacock has hit 30 million paying subscribers, which we believe is a healthy milestone for the three year-old service, though its losses are in the billions of dollars.
Meanwhile, WB Discovery has launched 11 FAST channels on Freevee, and Colin shares his thoughts on why the company could be more aggressive with FASTs. Last up, Disney moved the needle on integrating Hulu by adding a tile in the Disney+ UI for a beta group of subscribers.
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Topics: Disney+, Hulu, Peacock, Podcast, Warner Bros. Discovery
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Inside the Stream: NASCAR’s $8B Rights Deals, D2C vs. Pay-TV, TikTok vs. YouTube
This week on Inside the Stream Colin and I cover a number of different topics that have been in the news. First up, NASCAR has signed new rights deals with TV and streaming partners for nearly $8 billion, a huge increase from its current deals.
Next we discuss new research indicating that non-pay-TV viewers will outpace traditional pay-TV viewers by the end of the year. Then, TikTok is encouraging creators to make longer videos, in a move to compete with YouTube. Last, Hub reports that built-in apps on Smart TVs get greater usage.
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Topics: Hub Research, NASCAR, Podcast, TikTok
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Inside the Stream: YouTube TV’s Strong Q3, Sports in Flux
LRG estimates that YouTube TV added 600K subscribers in Q3 ’23, bringing it to a total of 6.5 million subscribers. YouTube TV’s growth is by far the strongest of all pay-TV providers, double the growth of Hulu + Live TV and Fubo, with all traditional providers losing subscribers in Q3.
On this week’s podcast we discuss what’s behind YouTube TV’s growth, and also how sports TV continues to be in flux.
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Topics: Podcast, YouTube TV
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Inside the Stream: Disney, Roku, WB Discovery and Dish Q3 Results
It’s earnings season, and on this week’s podcast, Colin and I discuss results from Disney, Roku, WB Discovery and Dish. The four companies’ subscriber counts, profitability and shifting business models all provide insights into larger industry trends and challenges.
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Topics: DISH Network, Disney, Podcast, Roku, Warner Bros. Discovery
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Inside the Stream: Will Disney’s Big Hulu Bet Deliver on Kilar’s Streaming Success Plan?
Disney has officially begun buying out Comcast’s 33% ownership in Hulu, for at least $8.6 billion. Hulu will become a centerpiece of Disney’s strategy to appeal to a broad range of audiences. Coincidentally former Hulu CEO Jason Kilar recently shared his recommendations for how media companies can succeed in streaming. Can Disney’s big Hulu bet deliver on Kilar’s vision?
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Comcast, Disney, Hulu, Podcast
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Inside the Stream: Nexstar Makes Case for Broadcast, YouTube’s Teen Bump
This week Colin and I explore Nexstar’s assertion that the recent Disney-Charter deal will benefit local TV (Nexstar is the largest owner of local broadcasters in the U.S.). Nexstar points to improved bundling that will stabilize pay-TV and spending on underperforming niche cable networks that can be reallocated to local TV. We also discuss new research showing that YouTube has edged past Netflix in consumption among teenagers.
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Inside the Stream: Xumo Stream Box is Good For Cable But Limited Elsewhere
The new Xumo Stream Box from partners Comcast and Charter began rolling out this week. On this week’s Inside the Stream we discuss the new device’s opportunities. Overall it seems like a smart play for the cable TV operators to streamline their device strategy, blending traditional pay-TV with streaming. So within their footprint Xumo Stream Box should find success. However, as we discuss, the box will likely have limited appeal outside of their footprints.
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Charter Communications, Comcast, Podcast, Xumo
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Inside the Stream: TV Services Used, Disney+ Sharing, Prime Video Ads
This week on Inside the Stream we discuss four items that caught our attention. First, according to Tivo’s Video Trends report, the number of TV services used has declined, and the mix has shifted from SVOD to FAST. Next up, in Canada, Disney+ has announced plans to limit password sharing. We also discuss Amazon’s plan to roll out ads in Prime Video in early 2024, and S&P’s forecast of declining ad revenue for niche cable TV networks.
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Topics: Amazon, Disney+, Podcast, TiVo
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Inside the Stream: Generative AI-Powered Video Innovation at IBC 2023
Colin is back from a busy IBC in Amsterdam, and today we discuss a number of generative AI innovations for video that he learned about. These include Newsbridge’s news clip metadata enhancement capability, Backlight’s StoryBot tool to create stories from Wildmoka clips and Katch Data’s ability to customize movie marketing by geographic preferences. All this, and more on this week’s podcast.
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Inside the Stream: Charter-Disney, Eluvio, Gracenote for FASTs, Hulu Ownership
Charter and Disney settled their dispute and on this week’s podcast we discuss the outcome. Last week we discussed the broader implications of the impasse. Colin is on his way to IBC in Amsterdam and we catch up on Eluvio and its blockchain-based streaming platform. Also in the news this week was Gracenote’s new metadata solution for FASTs. Last, we discuss recent news that Comcast and Disney have accelerated their timeline to resolve ownership interests in Hulu.
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Topics: Eluvio, Gracenote, Podcast
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Inside the Stream: Charter-Disney Dispute Breaking the Big TV Bundle
Blackouts have been commonplace in the pay-TV industry when operators and TV network owners are unable to come to terms on renewal terms. While the current dispute between Charter and Disney includes typical challenges like pricing and bundling, it also includes Charter’s desire to see its subscribers receive complimentary access to Disney’s DTC apps.
Disney is of course reluctant to do so because it is trying to build a parallel revenue stream as pay-TV declines. Yet, the “pay once, access anywhere” approach was at the heart of the TV Everywhere initiative from years ago, which was meant to provide an elegant solution for subscribers. But that industry effort faltered and TV networks have since invested billions in DTC.
Colin and I discuss what this dispute means for the future on the big TV bundle.
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Topics: Charter, Disney, Podcast
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Inside the Stream: Broadcasters’ SVODs Struggle, But Their FASTs Flourish
This week on Inside the Stream, Colin and I discuss Comscore’s 7th annual State of Streaming report, which was just released. For CTV homes, Netflix leads with 74% reach, followed by YouTube, with 71%, though YouTube has 47 hours of viewing time per month, compared with 35 hours for Netflix. Despite billions of dollars of content and branding investments, broadcasters’ SVOD services lag in both metrics, though their FASTs, especially Pluto TV and and Tubi, are performing well.
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Inside the Stream: FASTs Everywhere: TCL, Fire TV, Google TV, Cox Media
FASTs are everywhere these days, and this week we discuss several new announcements/launches that caught our eye, from providers including TCL, Fire TV Channels, Google TV and Cox Media Group (with “Neighborhood TV”). We discuss the prospects for each of them, and why the trend toward more FAST launches is unlikely to slow down anytime soon.
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Inside the Stream: Linear TV and Pay-TV Decline; Subtitles; Roku Adds Local TV News
First up on Inside the Stream this week Colin and I discuss the latest data from Nielsen’s The Gauge report. While it said that “linear TV” viewing fell below 50% for the first time, we explain how a more accurate headline would probably be that broadcast and cable TV viewing fell below 50%. Viewership is following along with pay-TV adoption, which we also discuss fell further in Q2 ’23.
Also in this week’s podcast, new data shows that watching TV with subtitles has become quite popular, especially among younger audiences. Finally, The Roku Channel is going to stream local news from 30 CBS and FOX channels, further converging broadcast TV and streaming.
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Topics: CBS, FOX, Nielsen, Podcast, Roku
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Inside the Stream: Disney’s D2C Profitability Seems On Track, But At What Cost?
Disney reported its fiscal Q3 2023 this week, with Disney+ global subscribers (excluding Disney+ Hotstar) growing 800K to end at 105.7 million. Both ESPN+ and Hulu stayed approximately flat too. The sore point was Disney+ Hotstar, which lost 12.5 million subscribers to end at 40.4 million, primarily due to the loss of IPL cricket.
It is less clear what’s ahead for Disney+ subscribers with another $3 per month price increase planned, taking the ad-free tier up to $13.99 per month. With the ad-supported tier remaining at $8 per month, the company said it is guiding new subscribers to that tier. Meanwhile Disney will also begin imposing password sharing restrictions like Netflix has. Add in the strikes which will constrain new content, and it seems like elevated churn is on the way.
Colin and I discuss all of these changes and more, as Disney continues to evolve.
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Inside the Stream: WB Discovery Loses DTC Subscribers in Q2 2023
In Q2 2023 WB Discovery lost 1.8 million subscribers globally, including 1.3 million domestically and 500K internationally. On the other hand, ARPU increased to $11.09 domestically and $3.65 internationally, for a blended increase to $7.71. On this week’s podcast we discuss the results and what’s ahead, as the company moves forward with its HBO Max streaming service that now includes Discovery+ content.
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Topics: Podcast, Warner Bros. Discovery
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Inside the Stream: Bad News, Good News For Comcast’s Q2 ’23 Video Performance
In Q2 ’23 Comcast lost 543K domestic video subscribers, up from a loss of 521K a year earlier. In total, for the past 6 quarters, Comcast has lost almost 3.2 million subscribers, or nearly 18% of the 18.2 million subscribers it had on December 31, 2021, to bring it to just under 15 million currently.
On the brighter side, Peacock continues to make progress, adding another 2 million subscribers to reach 24 million. Comcast said some of Peacock’s gains are coming from Comcast video and broadband subscribers who lost complimentary access to Peacock.
Colin and I discuss these various moving pieces, along with the impact of the writers’ and actors’ strikes on both of the businesses.
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Topics: Comcast, Peacock, Podcast
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Inside the Stream: Putting Paramount+ With Showtime in Perspective
Not that long ago, before Netflix became a household name, “premium TV” referred to HBO, Showtime and Starz. They, and their brand extensions, were all subscription-based, advertising-free networks with edgier programming that couldn’t be found elsewhere on the dial. Showtime had plenty of hits over the years, with shows like “Dexter,” “Billions,” “Shameless,” “Weeds” and “Ray Donovan” earning loyal audiences.
Flash forward to this week, as Paramount+ With Showtime officially launched, and decades-old Showtime became an appendage to the Paramount+ primary brand. For a mere $2 increase per month (to $11.99), all the Showtime programming instantly became available to Paramount+ ad-free subscribers.
Showtime’s evolution speaks volumes about how streaming has upended the broader TV industry. In this week’s podcast Colin and I try to put it in perspective.
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Topics: Paramount+, Podcast, Showtime
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Inside the Stream: Interview with Ben Serridge, Director of Product Management, Google
This week we’re pleased to interview Ben Serridge, Director of Product Management, Google, who is focused on Google TV’s content and monetization. Ben explains what Google TV is and how it’s being positioned in a highly competitive TV OS market. He also details how Google TV is working with various TV OEMs. In particular, Ben emphasizes how Google TV anchors on personalized content recommendations. Key to this is Google TV’s new live guide which just received a big upgrade. Ben also shares what’s ahead for the live guide.
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