Posts for 'A&E Networks'

The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?

Tyler DeNicola - VP of Programmatic Revenue & Partnerships, A+E Networks
Jordan Greene - Chief Media Officer and Co-founder, Alpha Precision Media
Rose McGovern - Head of Programmatic and Digital Ad Sales, DIRECTV Advertising
Lance Wolder - Head of Client Strategy and Marketing, PadSquad
Alan Wolk - Co-Founder and Lead Analyst, TVREV (moderator)

The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

Inside CTV’s Biggest Opportunities and Challenges  - The Three Year Perspective
With nearly 9 in 10 U.S. homes now having at least one CTV device and adoption in other countries rapidly growing, ad-supported streaming services proliferating and brands hungry to replace lost linear TV impressions, the CTV advertising has become the hottest sector of the ad market. Go inside all the key CTV advertising trends with senior industry leaders who will explore the biggest opportunities and challenges over the next 2-3 years.

Laurie Crowley - SVP Group Director, Investment, Havas Media
Stacie Danzis - SVP, Digital Ad Sales, A+E Networks
Justin Fromm - Head of Insights, Samsung Ads
Darren Olive - President, Sales & Strategy, Crackle Connex
Tom St. John - Head of Partnerships, Beachfront
Danielle DeLauro - EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How CTV is Being Embraced Throughout the Ecosystem
Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

- Natalie Bastian – SVP, Head of Marketing, Tubi
- James Brown – EVP, Content Distribution and Marketing, REVOLT
- Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
- Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

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At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success in audience buying and one that focused on maximizing data’s ROI.

Panelists for the audience buying panel included Gabe Bevilacqua (SVP of Product Management, Advanced Advertising, Viacom), Jason DeMarco (VP, Audience and Data Solutions, A+E Networks), Anupam Gupta (Chief Product Officer, 4C Insights) and Adam Hecht (VP, Monetization, SintecMedia), with Mary Ann Halford (Senior Advisor, FTI Consulting), moderating.

Panelists for the maximizing data’s ROI panel included Scott Ashby (Sr. Director, Advanced Ad Products, Fox Networks Group), Judith Hammerman (SVP, Data Solutions & Programmatic Solutions, Time Inc.), Mark Risis (Head of Global Data Partnerships, IBM Watson Advertising), Damian Garbaccio (Global Chief Revenue Officer, Nielsen Marketing Cloud), with Brian Leder (Partner and Chief Strategy Officer, Promatica), moderating.

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Can an entertainment-centric skinny bundle succeed? That question will be answered soon when a new service including TV networks from Discovery, Viacom, AMC, A+E and Scripps launches, according to a recent WSJ report. The service will be called “Philo” which is the same name as the technology provider that will power it.

Skinny bundles have received a huge amount of attention over the past couple of years as a lower cost approach the pay-TV industry is using to retain would-be cord-cutters. However, skinny bundles have faced the vexing question of whether to include expensive sports networks in their offers, which in turn pressure already minuscule profit margins.

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The convergence of TV and online video advertising is happening, but there are still many operational challenges to realizing its full potential. At the recent Video Ad Summit, we zeroed in what still needs to be done in a session titled “How to Move Ads at the Speed of Today,” which included Melinda McLaughlin (CMO, Extreme Reach), Peter Olsen (EVP, National Ad Sales, A+E Networks) and Mitch Weinstein (SVP, Director of Ad Operations, IPG Mediabrands), with Steve Grubbs of Prohaska Consulting serving as moderator.

The panelists dug into issues including the diverse ad operations workflows for TV vs. online video, the confusion caused by today’s metrics, the huge amount of time industry executives currently waste just trying to sync up on common standards and terminology, why reach is so important, yet so elusive across TV and digital, plus lots more.

It’s a fascinating, well-grounded discussion of the practicalities required to make converged campaigns and spending really take off.

Watch the video (33 minutes, 5 seconds).

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TV ad budgets are being diverted to many different types of digital spending these days, so it’s no surprise to see TV networks and their partners re-asserting the value of TV advertising, especially as the all-important upfronts approach.

The latest evidence is a new study from TiVo Research, consulting firm 84.51 (part of The Kroger Co.), A+E Networks and Turner, which found that for every dollar decrease in TV ad spending, the reduction in sales was $3. The study looked at 15 consumer packaged goods brands which had reduced TV ad spending somewhere between 29% and 75%. The study then measured their sales performance for one or two quarters in the 2013-2014 period.

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Eager to unlock the full value of their audiences, premium publishers are tapping into programmatic, using data and a variety of tools. At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit we dedicated a session to exploring how this is all unfolding. Among the topics discussed was how programmatic aligns with direct sales, the evolving role of measurement, how to aggregate across all platforms and much more.

The session included Trent Anderson (Senior Director, Client Solutions, FreeWheel), Jason Barnett (Head of Programmatic, Teads.tv), Jason DeMarco (Director, Programmatic and Audience Solutions, A+E Networks) and Jana Meron (VP, Programmatic & Data Strategy, Business Insider), with Tim Hanlon (Managing Director, FTI Consulting) moderating. Follow the link below to watch the session video (31 minutes).

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Clearleap, which powers multiscreen distribution for many TV networks and pay-TV providers, has announced another big new customer, A+E Networks. Under the deal, Clearleap will enable on-demand access to A+E's portfolio of cable TV network brands across multiple devices.

Until relatively recently, the primary distribution model for cable TV networks was pretty straightforward - virtually all linear and all through their pay-TV partners. But now, with the explosion of both on-demand and digital opportunities, the complexity of managing distribution and business models has soared.

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One of our early sessions at the recent Video Ad Summit was "TV is Video, But is Video TV?" which included Doug Knopper (Co-CEO, FreeWheel), Peter Naylor (SVP, Ad Sales, Hulu), Fred Santarpia (EVP, Chief Digital Officer, Conde Nast Entertainment) and Dan Suratt (EVP, Digital Media and Business Development, A+E Networks), with me moderating.

The question is highly relevant as it influences how ad spending will evolve and how pay-TV's value proposition will be perceived given the proliferation of online originals. Our panelists offer a range of perspectives, with some consensus that if it's long-form, high-quality, rights-managed and brand-safe online video, there's no practical difference vs. TV. One data point that Peter shares - that 62% of Hulu's content is now viewed on connected TV devices - underscores how mainstream online video viewing has become.

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I'm pleased to present the 225th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week the NewFronts got underway in NYC while the Cable Show was happening in LA. We discuss some of the highlights from both.

Starting with the NewFronts, per new IAB research, we were both impressed with the rising esteem of online video advertising in the eyes of ad buyers. These are the people being courted at the NewFronts, and they now see TV and video as being essentially at parity importance for major product/service campaigns.

Moreover, 2/3 of respondents see their online video spending increasing in the next 12 months, with 67% citing TV budgets as the top source of funding for online video. All of this is certainly good news for the content providers unveiling new programs at the NewFronts this week.

Colin then discusses his observations from the Cable Show where executives cited concerns about creators being drawn to the YouTube ecosystem instead of traditional TV. Meanwhile these classic distinctions are getting blurrier, as evidenced by last week's integration of Netflix with 3 cable operators. It's not just Netflix though - clearly Hulu has aspirations to be integrated as well, and surely YouTube and others are right behind.



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Today’s panelists reinforced my thinking that these would-be bypassers are in for a tough fight. Bill pointed out that since operators own their own networks, they can deliver quality-of-service (QOS) that others can’t. This is especially important when it comes to delivering really big Blue-Ray or HD-DVD files. Meanwhile, Jim reminded all of us that “most favored nations” clauses in most cable networks’ carriage agreements with operators will be keeping plenty of lawyers busy just determining if networks can even make deals with the upstart broadband video aggregators.

The broadband video aggregation area is going to be very interesting to watch…..